HP Converged Cloud Costas Chronopoulos Enterprise Servers Storage

HP Converged Cloud Costas Chronopoulos Enterprise Servers, Storage & Networks Sales Manager June 6 th, 2012 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

Accelerating innovation & change kaggle Music i. Handy Plex Systems Joyent Product Configurator HP DCC Burroughs IBM Hitachi Unisys Mainframe e. Bay SAP CRM Bills of Material CCC Engineering SCM Inventory Quality Control EMC HCM Cost Management Manufacturing Projects MRM Order Entry Client/Server Pandora Solid. Fire Google Hosting. com Tata Communications Ariba Net. Reach Quickbooks Net. Documents Zoho Scribd. Smug. Mug 98, 000 tweets Amazon Finance salesforce. com Super. Cam App. Fog Urban Travel Snapfish Facebook Parse Xactly Ping. Me Dragon Diction Go. Grid Linked. In Reference UPS Mobile Bromium Atlassian buzzd Lifestyle Amazon Web Services Splunk Sport Scanner Pro Lime. Light Scale. Xtreme box. net Foursquare Taleo Education Pinterest Alterian Qvidian Datapipe Open. Text Hyland Workscape Sage Net. Suite The Internet Mobile, Social, Big Data & The Cloud Cyber. Shift Cloud. Sigma Docu. Sign Paper. Host Cash Management Yandex Baidu Games Hootsuite ERP HCM Yahoo! Xerox You. Tube nebula Time and Expense Serif Fijitsu Microsoft Atlassian HP e. Print Workbrain Zynga SLI Systems Navigation Accounts Fixed Assets Costing Op. Source Avid Mixi Receivable cloudability i. Schedule Workday Elemica Billing ADP Virtual. Edge Yandex Photo & Video Payroll SCM Twitter Activity Khan Academy Corel PLM Heroku Yammer Zillabyte Cyber. Shift Management Adobe Training Renren Success. Factors Entertainment Viber Yahoo Sales tracking & Kinaxis Time & Rostering Answers. com Microsoft News Atlassian Marketing Sugar. CRM Attendance Saba Social Networking Brain. POP Service Right. Scale PPM Sonar 6 Commissions CYworld Quadrem Database Mobile. Frame. com Kenexa Sonar 6 Jive Software Claim Processing Business Saba my. Homework Qzone Net. Suite Softscape Tumblr. Data Warehousing Intacct Toggl dot. Cloud Fring Amazon Exact Online Cornerstone on. Demand Mozy Cookie Doodle Xing New Relic Softscape Financial. Force. com Ping. Me Mail. Chimp Utilities Zynga Ah! Fasion Girl Volusion Intra. Links Associatedcontent Beyond. Core Smug. Mug Mobilie. Iron NEC 23, 148 apps downloaded 400, 710 ads requests every 60 seconds New technology access methods Bull Rackspace Flickr Paint. NET Fed Ex Mobile Twitter 2 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA” Trip. It Productivity 2000 lyrics played on Tunewiki 1, 500 pings sent on Ping. Me 34, 597 people are using Zinio 208, 333 minutes Angry Birds played • Change how technology is consumed & value it can bring • Open up new business models • Remove current inhibitors & unleash power of innovation

Business and IT are on different trajectories to cloud Business is adopting cloud 2. 5 x faster than IT 1 Drivers: speed, flexibility, economics While CIO’s are concerned about cloud risk 79% concerned about vendor lock-in 3 75% worried about cloud performance and availability 3 70% have security top of mind 2 63% prefer integration of cloud services and on-premise services 3 Source: 1. 1. Ignoring Cloud Risks A Growing Gap Between I&O And The Business, Forrester Research, Inc. , March, 2011 2. Goldman Sachs Equity Research, January 2011; 2. IDC, Enterprise Panel Survey, November 2010 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. 3 “NDA”

The strategic role of the CIO is changing The CIO is becoming a builder and broker of services Consume Build on-premises cloud services off-premises services IT Imperatives • Build & consume right mix of services based on service requirements • Leverage best of traditional IT, private, managed & public cloud • Manage & secure hybrid environment to reap value & mitigate risk Manage & Secure 4 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA”

HP Converged Cloud Hybrid delivery based on common architecture across traditional & all cloud models Choice • Open…standards-based across all delivery models • Heterogeneous…hypervisors, development, infrastructure • Extensible…partner ecosystem Confidence INFORMATION APPLICATIONS INFRASTRUCTURE • Security…across info, apps, infrastructure, delivery models • Management …end to end • Automation…for cloud based architectures & processes Public Cloud Traditional Private Cloud Managed Cloud 5 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA” Consistency • Common architecture…across all delivery models • Portability…for flexibility & optimization • Consumption experience…one simple model

HP Converged Cloud Built on market leading HP intellectual property & Open. Stack technology HYBRID DELIVERY Traditional Private Cloud Managed Cloud Public Cloud HP Converged Information Structured, Unstructured INFORMATION HP Converged Management & Security Monitoring, Security, Automation APPLICATIONS HP Converged Infrastructure as a service Servers, Storage, Network INFRASTRUCTURE © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA” INFRASTRUCTURE

News/Announcements Build, manage, secure Converged Infrastructure Cloud System Cloud Start Cloud for Service Providers Matrix Operating Environment Cloud Service Automation HP Virtual Application Networks Content Cloud Maps (Pre-Defined Service Designs) Managed cloud Public cloud Enterprise Cloud Services Iaa. S Services Private Cloud Continuity Unified Communications IT Performance Suite Services Service Virtualization 2. 0 HP Saa. S Autonomy 50 Petabyte Private Cloud © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA” *Private Beta HP Cloud Services Compute HP Cloud Services Object Store HP Cloud Block Storage HP Cloud Relational Database (RDB) for My. SQL HP Cloud Content Delivery Network (CDN) powered by Akamai* Consulting Technology Services Virtual Network Protection Services Network Optimization Cloud Services Security Training for Cloud HP Cloud Engineering Transformation Services HP Cloud Curriculum

HP Cloud. System The most complete, open, integrated system to build and manage clouds Key differentiators • Single services view across • Multi-hypervisor, multi-OS, heterogeneous infrastructure • Intelligent automation and lifecycle management application-to-infrastructure • Scalability and elasticity © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. 8“NDA”

HP Matrix Operating Environment Instantly adjust to dynamic business demands: minutes, not months Provision infrastructure in minutes with automated activation of servers, storage and networking Optimize infrastructure confidently with built-in capacity planning and rebalancing tools Protect continuity of services with automated, cost-effective failover 5 min Sample “e-shopping” application infrastructure template 5 min 38 min 60 min Approval Provision Infrastructure Install/configure apps © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA” 108 minutes vs. 33 days

HP Cloud Maps Rapidly create cloud services HP INNOVATION • • • Create a service catalog yourself, quickly and consistently For popular apps like Microsoft®, Oracle, SAP, & VMware Easy to import and integrate into your environment Workflows Deployment scripts Sizers Best practice templates White papers www. hp. com/go/cloudmaps 10 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA” Microsoft is a U. S. registered trademark of Microsoft Corporation.

HP Cloud Maps: What’s under the hood Infrastructure Designs Deployment workflows • Templates for server, • Process steps to storage and networking automate deployment configurations of applications © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA” Wizard-based configurations Implementation white papers • Tools to customize implementation to your environment • Documentation to educate staff on Cloud Map details

HP Cloud Maps – the amazing time machine Decades of expertise condensed into pre-packaged application templates HP Cloud Maps © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA”

HP Cloud Maps benefits Speed Quality Confidence Savings • Streamlined cloud services design and delivery—often within an hour • Proven designs and integrated HP best practices • Fewer deployment errors; more consistent roll-out • Up to 200 staff-hours saved in design, development, & deployment for each service • Wizard-based configurations © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA” • Support for leading enterprise applications

Market Adoption, Collaboration & Experience 8 out of 10 4 out of 5 3 most popular 4 of 5 leading of the world’s most trafficked websites of the world’s largest search engines social media properties in the U. S. hosting providers recognized by analysts • Powering ~575 private and public clouds with HP Cloud. System • ~180 Managed Cloud customers • Launched HP (Public) Cloud Services (Thousands of registered customers) • > 100 Cloud Maps for key partners • Managing world’s largest private cloud with 50 PB of storage (Autonomy) • Delivering services to 90+ million Snapfish users • Cloud. Agile Program 14 © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA”

Thank you © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice. “NDA”