How to Write Microcontent for the Web Elyasova

How to Write Microcontent for the Web Elyasova Yulia SO-31

How to Write Microcontent for the Web Microcontent is a Web page’s presentation copy. It gives readers at-aglance overview of what the page is about.

Microcontent – or the headlines, decks, subheads and other “small” pieces of Web copy – actually do most of the communicating on your Website.

Microcontent includes: ü Page titles ü Taglines ü Indexes, tables of contents ü Navigation bars, buttons, links ü Headlines ü Decks ü Subheads ü Bullets ü Bold-face lead-ins ü Highlighted text

Microcontent it’s important Microcontent helps readers: ü Search, find and save ü Choose ü Scan

Microcontent can be read as gobbledygook. A Microcontent can have a bed headlines or no untitled page

There is a example of a bed microcontent

ü ü ü In order to make a good microcontent you need: Shot Explanatory Scannable Context-free List-ready Limited

There is a example of a good microcontent

n n n Make you microcontent short, that’s why they call it microcontent. Readers need to understand a microcontent at a glance. Microcontent should make it easy for readers to get the gist of the page by scanning. Make the first word the most important one to help readers scan for what they seek.

How to Write Microcontent for the Web Elyasova Yulia SO-31