How To Use Your Facebook Page To Generate
How To Use Your Facebook Page To Generate Business
Natalie Gouche’ Constant Contact Authorized Local Expert Owner of LA Social Media Trainer Inc. Natalie. Gouche. com/contact facebook. com/Mogul. Mom @Natalie. Gouche linkedin. com/in/Natalie. Gouche bit. ly/Natalie. GPlus pinterest. com/Natalie. Gouche. com/Events
Today’s Agenda Facebook Personal VS. Business What, How, Why? Best Practices and Strategies: Basic Branding Which Apps to Use Content Creation Growing Your Presence Tools: Scheduling and Monitoring Tools
Why a Fanpage? Unlimited friends (extended reach) Separate personal from professional Search Engine Optimized Tracking and insights Branding and business applications Advertising opportunities Admin capabilities
Quick Fanpage Set Up https: //www. facebook. com/pages/create/ Local business/place or Public Figure
Branding and Dimensions
Anatomy of a Facebook Page anatomy of a Facebook page
Useful Applications Email Marketing http: //nataliegouche. com/cc Free 60 day trial Blog Reviews Listings Contact tab Youtube Resource: http: //www. zillow. com/webtools/facebook-apps/
Content? Listings Motivational Quotes Home buying tips Questions Testimonials Updates from other companies Buzz content (city, networking etc. ) A little about YOU Example: https: //www. facebook. com/msnrealestate
GOT PICS? 38% 100% more engagement post + picture = 120% more engagement post + photo album = 180% more engagement post + video = Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)
Have fun with social media! • • showcase your culture highlight personalities be light in tone delight your audience
Content is King Consistency is Queen
Friends to Fans Create a FB Invite using invite all code Title it “LIKE my Fanpage XYZ” Include brief summary of what they will get on the fanpage as well as a link to the page Run the “virtual event” for 2 weeks Post in the event a few times a week
Use your email list § Announce your new presence in your newsletter § Include standard links in every email § Include social media sign up icons in every email 17
What should I monitor? 18 your brand similar companies categories, topics, keywords experts + influencers
Tools to manage + monitor Hootsuite. com FREE for up to 5 account
Tools to manage + monitor Nutshell. Mail track your insights reply from your inbox read fan comments 20
Tools to manage + monitor Google Alerts 21
Tools to manage + monitor Facebook Insights
Tools to manage + monitor Facebook Page Manager Custom email – Edit settings > more > mobile
Follow up
DIY Facebook Tools Custom Social Media Review + Action Steps $97 Daily Facebook Marketing Checklist $49 Facebook Marketing Calendar & Guide $49 Audio – How to Cash in on being you $97 20 minute coaching and implementation call $30 Exclusive Webinar – Advanced Viral Facebook Marketing $199 Total = $521 Keller Williams Realty Price $79
How can I serve you? Social Media Management Social Media Branding Social Media Training Consultation Natalie@Natalie. Gouche. com 213 -394 -5973 Leav Your e Car d
- Slides: 26