How to Use Social Networking Sites for Organizations

How to Use Social Networking Sites for Organizations?

What is a Social Networking Site? � A website where individuals can create online profiles and link to other profiles to create their own network. � Users can post information such as pictures, videos, and blog entries.

Common Social Networking Sites:

How to use social networking for organizations? - The following slides contain tips to help an organization effectively use social network sites.

Select a social network site that meets you specific needs and intent.

Understand the social network site’s culture and rules.

Represent yourself transparently.

Do not overly promote yourself.

Tailor your profile so that it reflects a professional image to potential readers.

Utilize the most relevant and well trafficked blog for your purpose and become and commentator.

Do not post confidential information.

Speak non-critically of your office, colleagues, or competitors.

Avoid sensitive topics such as religion and politics.

Respond to each message with a personalized message and try to work in your organization while writing about theirs.

Initially make 10 relevant connection to optimize your network’s potential.

Additional resources are available at:

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