How to Market Yourself Like Steve Jobs 2

How to Market Yourself Like Steve Jobs 2. 15. 12 Presentation by Susan Caplan 2. 15. 12

Was this Steve Jobs? 2. 15. 12 Susan Caplan 2

Was this Steve Jobs? 3

Was this Steve Jobs? 2. 15. 12 Susan Caplan 4

What people said… § Steve Jobs was a rebel § Steve Jobs was arrogant § Steve Jobs was obnoxious § Steve Jobs was a weirdo § Steve Jobs was a design genius 2. 15. 12 Susan Caplan 5

Did Steve create the brand… …or did the brand create Steve? 2. 15. 12 Susan Caplan 6

He ultimately marketed himself… …. like the product. 2. 15. 12 Susan Caplan 7

The branding of Steve Jobs was strategic. 2. 15. 12 Susan Caplan 8

Market yourself like a product 2. 15. 12 Susan Caplan 9

Make your job search strategic! 2. 15. 12 Susan Caplan 10

It’s all about telling a story… 2. 15. 12 Susan Caplan 11

And filling it in as you grow … 2. 15. 12 Susan Caplan 12

2. 15. 12 Susan Caplan 13

§ Marketing is about image, perception and reputation § You want to stand out in the marketplace § You want to get noticed § You want to make an impression 2. 15. 12 Susan Caplan 14

Marketing Yourself § Decide the image you want § Decide your best skills § Decide the audience you want to attract § Determine how you’ll stand out § Create the tools needed 2. 15. 12 Susan Caplan 15

What’s your WOW? 2. 15. 12 Susan Caplan 16

Your Toolkit § Business Card § Elevator pitch § Domain Name § Story § Website § Linked. In § Resume 2. 15. 12 Susan Caplan 17

The power of viral marketing. 2. 15. 12 Susan Caplan 18

If you don’t tell people what to say… …they will make something up. 2. 15. 12 Susan Caplan 19

Now tell your story… Leave nothing to chance; make your job search strategic 2. 15. 12 Susan Caplan 20

Elevator Pitch 1) Say who you are 2) Describe what you do 3) Describe why you are unique 4) State your goal 2. 15. 12 Susan Caplan 21