How to improve your web visibility and university

How to improve your web visibility and university ranking Japura Media Prof Hiran Amarasekera Leader, Jayewardenepura Digital Team Department of Forestry and Environment Science

What is it in for me? 1. 2. 3. 4. Japura Media Creating Google Scholar Profiles Jayewardenepura Websites Staff site How can you help to improve university ranking

2 1 3 4

www. sjp. ac. lk University websites Japura Media

www. sjp. ac. lk

www. sjp. ac. lk/research

www. staff. sjp. ac. lk

www. staffweb. sjp. ac. lk (phased-out)

Now Social Media is Mass Media You can reach more people with just one post in facebook than in the cover of a popular newspaper. Hiran Amarasekera | 2012 | www. sjp. ac. lk 11

Need traffic to research contents!

Education 3. 0 and 4. 0 n Education 1. 0 – Lectures and memorization n Education 2. 0 - Internet-enabled learning § open sourcing n Education 3. 0 - Knowledge-producing education n Education 4. 0 - Innovation-producing education Hiran Amarasekera | 2015 | www. sjp. ac. lk Arthur M. Harkins, University of Minnesota 13

E-Learning 4. 0 MOOCs way Hiran Amarasekera | 2015 | www. sjp. ac. lk 14

Massive Open Online Courses (MOOCs) n MOOCs courses are free and easily accessible online therefore large numbers of students can study high quality courses with prestigious universities.

Key MOOCs providers

Number of courses offered

Jayewardenepura Open Learning Platform http: //www. sjp. ac. lk/sites/openlearn/

Digital Library/ Scholar Bank http: //dl. sjp. ac. lk/

Jayewardenepura Journals http: //journals. sjp. ac. lk/

Jayewardenepura Alumni http: //www. sjp. ac. lk/alumni/

Japura Media How can you contribute to improve University Ranking Hiran Amarasekera Department of Forestry and Environment Science

World University Ranking systems n Webometrics Ranking http: //www. webometrics. info n THE-QS World University Rankings http: //www. topuniversities. com/ n Academic Ranking of World Universities (ARWU) produced by Shanghai Jiaotong University http: //www. shanghairanking. com

World University Ranking systems

Webometrics ranking n Largest classification of higher educations institutions, 17, 000+ universities n Conducted by Cybermetrics Lab (CSIC) in Madrid, Spain n http: //www. webometrics. info/ n Twice a year (January and July).

Webometrics ranking – Aims n To improve the presence of the academic and research institutions on the Web n To promote the open access publication of scientific results.

Webometrics - Methodology n Visibility (50%) – IMPACT. - external inlinks that the University webdomain receives from third parties – The indicator is the product of square root of the number of backlinks and the number of domains originating those backlinks

Webometrics - Methodology n Activity (50%) – PRESENCE (1/3). The total number of webpages – OPENNESS (1/3). number of rich files (pdf, docx, ppt) – EXCELLENCE (1/3). The academic papers published in high impact international journals

World Rankings n North America Stanford University (1 st region & world), MIT (2 nd), University of California, Berkeley (3 th) Harvard University (4 th) n Europe Cambridge (1 st region), Oxford (2 nd), ETH Zurich (3 rd)

World Rankings n Asia/Pacific Tokyo (59 th world), Australian National (60 th), National Taiwan (96 th), New South Wales (112 th) Kyoto (116 th) Beijing (120 th) universities

2015 Janurary Ranking

USJ why only 5 th? n 2 nd in No of Pages (Presence)

USJ why only 5 th? 2 nd Openness (No of open files such as pdf)

USJ why only 5 th? n Low Impact n Excellence

USJ why only 5 th? n But 7 th in Impact Rank

USJ why only 5 th? n But 6 th in Excellence Rank (Published Research papers)

Need to improve n Impact – No of good quality pages – research reports, educational resources, blogs. n Excellence – Good quality papers published in high impact Journals

Ranking of Sri Lankan Universities Jan 2011 WORLD RANK UNIVERSITY SIZE VISIBILITY RICH FILES SCHOLAR 2324 University of Moratuwa 4, 165 3, 743 2, 463 1, 665 2552 University of Ruhuna 2, 384 9, 411 1, 965 2, 345 2615 U of Peradeniya 4, 592 4, 847 4, 423 1, 059 2690 University of Colombo 2, 986 1, 664 4, 417 2, 646 4189 Open University 5, 622 7, 599 4, 339 3, 111 5830 Sabaragamuwa University 9, 286 11, 936 6, 853 2, 130 6068 University of Sri Jayewardenepura 7, 287 6, 752 5, 823 5, 068 6104 University of Kelaniya 5, 502 7, 624 4, 751 6, 898 9096 University of Jaffna 11, 014 5, 623 8, 374 6, 898 10264 Eastern University of Sri Lanka 10, 102 11, 944 8, 352 6, 898 10412 Arthur C Clarke Institute 13, 493 14, 606 9, 831 3, 501 10443 Sri Lanka Institute of Information Technology 7, 770 11, 573 12, 890 6, 898

Countries arranged by Number of Universities in Top Ranks - 2015 n http: //www. webometrics. info/en/node/54

Strategies to improve web ranking ? ?

Strategies to improve web ranking n Publish more research – to improve Excellence rank n Publish great contents on the web – to improve Impact Rank

n Create a Google profile n Publish in better impact factor Journals n Publish in OAI (Open Access) journals n Start new Journals in our journals. sjp. ac. lk n Upload your presentations, notes, papers, talks to digital library www. dl. sjp. ac. lk n Start your own blog and publish contents on staff. sjp. ac. llk

Start an Open Online Course at www. sjp. ac. lk/sites/openlearn

Start a website for your student society, research center at www. sites. sjp. ac. lk

WEB TEAM University of Sri Jayewardenepura Japura Media Prof. Hiran Prof. Mr Harsha Meegama Binoy Dulanjaya Bandula Leader – Prof Hiran Amarasekera – hiran@sjp. ac. lk Technical Lead – Prof R GN Meegama – rgn@sjp. ac. lk Officer In Charge Center for information services – Mr Harsha Munasinghe – harsha@sjp. ac. lk Web Editor- Binoy Abeywickrama - binoychrome@gmail. com Web Designer – Dulanjaya Chamal – dulanjaya. chamal@gmail. com Instructor, Media center – Bandula Mahesh – maheshbandula@gmail. com