How to Carry out Market Research Market Size

How to Carry out Market Research Market Size Observation Market Trends Document Analysis Prediction Questionnaires Planning User Groups Assessment of Strategies/Promotion Evaluating Marketing Mix Preliminary Research Purpose Telephone Surveys Identifying Market Segments Customer Interviews Identifying Consumer Needs Test Markets Identifying Competition Online feedback Market Main Idea Research Identifying Opportunities/Gaps Decrease Risks and Threats Company Accounts Random Samples Internal Resources Stratified/Segment Random Sampling Quota Sampling Cluster Sampling Postal Surveys Stock Analysis Retail Data - Membership Card etc. Methods Secondary Research Government Statistics Trade Publications Contact or 'Snowball' Sampling Multi-Stage Sampling Internal Reports and Analysis External Resources Commercial Data Media Reports Household Expenditure Survey

Marketing Plan Background Profit Potential Objectives Plan Direct Indirect Vision Competitors A skimming strategy Potential Performance Competition Pricing A market penetration strategy A comparable pricing strategy Reaction Promotion Advertising Direct Marketing Personal Selling Sell online Customers Number Type Value drivers Decision process

This deals with the firm's rate of the new product development and business model innovation. It asks whether the company is on the cutting edge of technology and business innovation. In this scheme, firms are classified based on their market share or dominance of an industry. Typically there are three types of market dominance strategies. Leader Challenger Follower Market Dominance Strategies Horizontal Integration Vertical Integration Diversification Growth Strategies Pioneers Innovation Strategies Marketing Strategy Close followers Late followers Generic Strategy Framework Product Differentiation Market Segmentation Miscellaneous Intensification In this scheme we ask the question, "How should the firm grow? ". There a number of different ways of answering that question, but the most common gives four answers. Strategy on the dimensions of strategic scope and strategic strength. Strategic scope refers to the market penetration while strategic strength refers to the firm's sustainable competitive advantage.

Market Trends Report Country A Market Trends (Thousand million) 192. 3 48. 2 166. 7 148. 9 Emulsion skin care products 120. 2 Agent class skin care 75. 6 Gels skin care Skin care cream 25. 6 2009 2010 2011 2012 2013 36. 5 Brand A 60% Brand A 20% Brand A 42% 6 2 10 8 28 Brand A Brand B Brand C Brand D Others Brand A 18% Brand B Brand A Brand C Brand D Others 36 60 6 8 30 15 18 20 18 Brand A Brand B Brand D Brand E Others 15 42 48 Brand A Brand B Brand C Brand D Others 12 12 10 82