How to business in Switzerland ETH Zurich 14

How to business in Switzerland ETH Zurich, 14 Nov 2013 Angela Weinberger

Content • • • WHY, WHAT, HOW 10 Lessons Learnt Being a female entrepreneur Why Switzerland? My journey Questions 14 Nov 2013 ©Global People Transitions Gmb. H 1

QUIZ: What is most important? #1: An entry in the commercial register #2: A personal relationship to a potential client #3: A good idea and vision #4: A great, innovative product #5: An easy to read website #6: A reliable accountant #7: An office #8: A laptop and telephone #9: A good business plan 14 Nov 2013 ©Global People Transitions Gmb. H 2

In Switzerland in my view #2: A personal relationship to a potential client 14 Nov 2013 ©Global People Transitions Gmb. H 3

WHY – WHAT - HOW 14 Nov 2013 ©Global People Transitions Gmb. H 4

WHY? “We aspire peace and prosperity for all people!. . . ” 14 Nov 2013 ©Global People Transitions Gmb. H 5

WHAT? “…Through global mobility expertise, executive coaching and intercultural training our clients build sustainable relationships across the globe and act as responsible leaders…” 14 Nov 2013 ©Global People Transitions Gmb. H 6

HOW? “We help global people get better - every day. ” 14 Nov 2013 ©Global People Transitions Gmb. H 7

Five Facts on “Angie” Weinberger 1) Global Mobility Expert, intercultural Coach & Trainer 2) Founded Global People Transitions Gmb. H in 2012 3) German living in Zurich 4) Main work language: English 5) Hobby: Bollywood Dancing 14 Nov 2013 ©Global People Transitions Gmb. H 8

10 Lessons Learnt 14 Nov 2013 ©Global People Transitions Gmb. H 9

#1 Serve 14 Nov 2013 ©Global People Transitions Gmb. H 10

#1: Serve your clients • 70% of your time for delivering an excellent service to your clients. • 20% of your time you should network with current and future clients (“prospects”). • 10% you need to do accounting, hr, marketing, blogging etc. 14 Nov 2013 ©Global People Transitions Gmb. H 11

#2 Network 14 Nov 2013 ©Global People Transitions Gmb. H 12

#2: Network your network • In the beginning work with your personal contacts before you start traditional business development. • Meet in person as often as possible but at least once a year. • Help your contacts with information. 14 Nov 2013 ©Global People Transitions Gmb. H 13

#3 Analyze 14 Nov 2013 ©Global People Transitions Gmb. H 14

#3: Analyze your niche • Understand your competitors, their products or services and price structures. • Define your USP = Unique Selling Proposition. • Define your ideal customer. 14 Nov 2013 ©Global People Transitions Gmb. H 15

#4 Market 14 Nov 2013 ©Global People Transitions Gmb. H 16

#4: Market, market and market. • Spend time and money for a good website. • Print high quality flyers, postcards, business cards. • Use Social Media geared to your target group. 14 Nov 2013 ©Global People Transitions Gmb. H 17

#5 Reduce 14 Nov 2013 ©Global People Transitions Gmb. H 18

#5: Reduce your work to basics • If you do not know the meaning of cash flow and break even your work is a hobby not a business. • Cash flow is a constant challenge in the first two years so learn to manage your invoices and hire an accountant. • Work with your business plan on a weekly basis. 14 Nov 2013 ©Global People Transitions Gmb. H 19

#6 Limit 14 Nov 2013 ©Global People Transitions Gmb. H 20

#6: Limit your financial risk • Most business advisors will tell you that you need to be able to survive the first year without income. • You need to ask yourself what you are willing to let go off. 14 Nov 2013 ©Global People Transitions Gmb. H 21

#7 Study 14 Nov 2013 ©Global People Transitions Gmb. H 22

#7: Study all about business • Study all areas of a business from Accounting to Social Media Marketing. • When you have done each task once you can outsource the areas you have no passion or patience for. • Read all the time. 14 Nov 2013 ©Global People Transitions Gmb. H 23

#8 Discover 14 Nov 2013 ©Global People Transitions Gmb. H 24

#8: Discover your “friends” • Build official partnerships with companies you trust. • Engage in strategic friendships with business owners you like. • Find likeminded peers and use each other as a support group. 14 Nov 2013 ©Global People Transitions Gmb. H 25

#9 Plan 14 Nov 2013 ©Global People Transitions Gmb. H 26

#9: Plan what you give in exchange for “favors” • Offer time exchange and internships if you cannot afford to hire someone. • Respect other people’s time commitments. • Aim for balance between giving and taking. 14 Nov 2013 ©Global People Transitions Gmb. H 27

#10 Build 14 Nov 2013 ©Global People Transitions Gmb. H 28

#10: Build your life around your business • Get a cleaning person and other support for your household and childcare. • Take the freedom to focus on your profession. • Minimize personal expenditure. 14 Nov 2013 ©Global People Transitions Gmb. H 29

Being a female entrepreneur 14 Nov 2013 ©Global People Transitions Gmb. H 30

Women • Women might have a harder time selling themselves aggressively… • Women might undervalue the price for their service… • Women might take charge of household and childcare more so they have less capacity for work… 14 Nov 2013 ©Global People Transitions Gmb. H 31

But Creativity Communication Charisma 14 Nov 2013 ©Global People Transitions Gmb. H 32

Why Switzerland? 14 Nov 2013 ©Global People Transitions Gmb. H 33

My journey starts in Perth 1996 14 Nov 2013 ©Global People Transitions Gmb. H

This is the time of Crowded House 14 Nov 2013 ©Global People Transitions Gmb.

My business idea • Came to me while I was talking to my best friend based on my thesis project. • Yes, I look like a hippie. 14 Nov 2013 ©Global People Transitions Gmb. H 36

…and after 15 years of labour… Picture: Courtesy of Pw. C Switzerland 14 Nov

…my “baby” was born in 2012! 14 Nov 2013 ©Global People Transitions Gmb. H

How did I manage to have an income in year 1? 14 Nov 2013

When did I know I can make it? 14 Nov 2013 ©Global People Transitions

Questions? 14 Nov 2013 ©Global People Transitions Gmb. H 41

Keep in touch 1) Follow us on Twitter @GPTransitions or @angieweinberger 2) Like our Facebook page www. facebook. com/Global. People. Transitions 3) Subscribe to our monthly blog summary: www. globalpeopletransitions. com 14 Nov 2013 ©Global People Transitions Gmb. H 42

Start with the WHY Watch Simon Sinek’s TED Talk: “How great leaders inspire action” 14 Nov 2013 ©Global People Transitions Gmb. H 43

Thank you Dr. Eva Kinast, Drs. Boudewijn Vermeulen, Michaela Christian Gartmann, Salem Horchay, Janet Gruenenfelder, Paul Ruoff, Christine Garburg, Jeannine Gehre, Usama Hafeez, Nabeha Latif, Ankit Aggarwal, Philip Messerli, Robert Baldwin, Claudia Dahinden, Jeannine Glausen, Elisabeth Ziller, Carsten Pauli, Pascal Willen, Robert Zähringer, Bernd Krajnik, Maria Weinberger, Angelika Schwarz, Iris Kollek, Pablo Sanchez, Tjark Kalow, Christian Kastrup… and all others who believed in me… 14 Nov 2013 ©Global People Transitions Gmb. H 44