How To Audit Your Digital Marketing For Free

How To Audit Your Digital Marketing (For Free) C 1 Partners Denver Digital Marketing For Small Business May 12, 2015 www. c 1 -partners. com

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Agenda 1. 2. 3. 4. 5. Getting Started Messaging and Conversion Onsite Structure and Content Offsite Structure Analysis and Competitive Comparison www. c 1 -partners. com

Getting Started Tools and Components for Free DIY www. c 1 -partners. com

Domain, Keywords and Competitors • Domain • Target keywords • Key competitors www. c 1 -partners. com

Many Free Tools For Your Audit www. c 1 -partners. com

Quick and Dirty www. c 1 -partners. com

Messaging and Conversion Does your website have the ability to engage and capture visitors? www. c 1 -partners. com

Messaging In order to maximize the quantity and quality of clients generated from website traffic, it is vital that the content on your website engages your target buyer personas. www. c 1 -partners. com

Home Page • • Branding Target persona Navigation Visually appealing Contact easily Lead generation FAQs Testimonial/Proof www. c 1 -partners. com

Better Messaging and Conversion Messaging? Are you addressing your prospects completely? 1. Engagement Message? Yes 2. Solution Message? Yes 3. Company Positioning? Yes 4. Proof/testimonials? Yes 5. Calls to Action Yes 6. Differentiator? No 7. Video? Yes 8. Enough Home Page Content? Probably www. c 1 -partners. com

Website Performance How well is your site currently performing? www. c 1 -partners. com

Key Questions For Performance • • • How much traffic do you get? How valuable is your traffic? What terms do you rank for? How much is spent on Paid Search? What is the site’s load speed? Is the site mobile-friendly? What is your site’s Domain Authority? What is your website’s Moz Rank? Who are your competitors and how do they compare? www. c 1 -partners. com

How Much Traffic Do You Get? • • Organic Traffic PPC Traffic Google Analytics SEMRush www. c 1 -partners. com

What Terms Do You Rank For? • i. Spionage. com • Look at SEO Keywords • Find your top 10 ranked terms – free • Find all your terms – paid • SEO Value • SEO Terms • PPC Value • PPC Terms www. c 1 -partners. com

Marketing Grader • Look at Blogging, Social Media, SEO, Lead Gen and Mobile • Moz Rank • Links to site • Pages Indexed www. c 1 -partners. com

Moz Rank and Domain Authority Open Site Explorer • Moz Rank • Domain Authority • Page Authority • Link Specifics www. c 1 -partners. com

Number of pages indexed www. c 1 -partners. com

Onsite Audit Is your site set up to drive rankings and traffic? www. c 1 -partners. com

Onsite Audit – Why? Why audit your website? • Bad on-site SEO can have a negative impact on your rankings • Find areas for improvement • On-site SEO strategies change with Google algorithm updates www. c 1 -partners. com

Key Elements of On Page Website Optimization 1. URL Structure 2. Title tag 3. Meta description and keywords tag 4. Header tags - H 1, H 2, H 3 5. Images and Alt Text 6. Diverse Keywords 7. Diverse Content 8. Relevance www. c 1 -partners. com

Site Structure – Support Keyword Targets Skis All Mountain Skis Racing Skis Slalom Giant Slalom Downhill Traditional Rocker Hybrid Local Note: “Racing Skis” page may be www. domain. com/racing-skis-denver, but do not change navigation to “Racing Skis Denver” www. c 1 -partners. com

Social Media Setup • Are social media channels accessible from your website? • Are you linking back to your website from social media channels? • Do your offline activities connect back to digital channels i. e. print ads, trade shows, etc. www. c 1 -partners. com

Onsite Audit – Google Webmaster Tools • Checks Content • Sitemap • HTML Errors • Trends Google Webmaster Tools • More www. c 1 -partners. com

Onsite Audit – Get Started Brightlocal • Free Version Available • Reasonably Priced • Advantage: Web-based • Heading Tags • Title Tags • Description Tags • Other Factors www. c 1 -partners. com

Offsite Audit Does the Web love you and love you the “right” way? www. c 1 -partners. com

Compare Your Link Building To Your Competition Ahrefs. com Offers Quantity & Quality Domain Link Comparisons www. c 1 -partners. com

Anchor Text Profile www. c 1 -partners. com

Local SEO Local Property Setup & Free Submissions www. c 1 -partners. com

Local Linkbuilding Critical For Small Business Local: Links and Citations Tool: Bright Local www. c 1 -partners. com

Local Property Setup and Submissions • Moz Local www. moz. com/local • Yext Power Listings www. yext. com • Bright Local Citation Burst http: //www. brightlocal. com/seo-tools/citation-burst/ • Quality Citation Sources Referenced by – Google – Yelp – Bing – Yahoo! And many others www. c 1 -partners. com

Competitive Comparison What are the results of your efforts? www. c 1 -partners. com

What Is Your Competition Doing? Find the gaps you need to close… Name Source SEO$ SEMRu PPC i. Spio PPC$ i. Spio Moz Pages Links Fb Tw OSE Google OSE Fb Tw You Comp A Comp B Comp C Comp D Comp E Comp F Comp G Comp H www. c 1 -partners. com

Analysis • What risks are there to your digital marketing? • What weaknesses do your competitors have? • What tactics should you prioritize? • What are you measuring? • What is the frequency of measurement and reporting? • Does your reporting inform your tactics and strategy? www. c 1 -partners. com

Contact Us C 1 Partners P: 303. 501. 1821 W: c 1 -partners. com T: @c 1 partners E: info@c 1 -partners. com www. c 1 -partners. com