How many correct answers can you see 1

How many correct answers can you see? 1 4 3 2 You are about to be asked some questions. How many answers are correct? Get your coloured ‘lollypop sticks’ ready. Click to start

8 Within the marketing mix, distribution is known as which of the following? Price There was 1 correct answer Place Packaging Position Click Endto ofreveal quiz

Question 1 2 3 4 No. Which of the following are stages of the product life cycle? growth maturity decline expansion 3 Which of the following are aspects of the marketing mix? Promotion Product Price Production 3 Which of the following are characteristics of a market niche? High prices charged Small segment of the market Lots of competition Low prices charged 2 Which of the following are examples of extension strategies? Finding new uses for a product Changing the appearance, format or packaging Adapting a product to make it ‘new & improved’ A new innovative product launch 3 Which of the following words represents a correct meaning of the letters in the abbreviation USP? Unique Point Place Sold 2 On a product life cycle, what is shown over time? Market sales Market share Market Growth Market Price 1 Which of the following are well known brands of crisps? Walkers Mc. Coys Seabrooks Tyrells 4 Within the marketing mix, distribution is known as which of the following? Place Packaging Position Price 1

Preparation: This resource requires 8 questions, each with up to 4 possible correct answers. Enter the questions and possible answers into the table on slide 3. Ensure that any correct answers are put in the left hand columns first. So, if there is one correct answer place this in column titled ‘ 1’, if there are two correct answers place these in columns titled ‘ 1’ and ‘ 2’, etc. Ensure that the number of correct answers (from zero to 4) is included in the ‘No. ’ column. Each student (or small team) will also need a set of ‘lollipop’ cards to show what they think is the correct answer(s). Print and cut out a set of lollipop cards for each team using the templates on slide 4. Running the game: Start the slideshow from slide 1 and explain the purpose of the activity. The students will be shown a question with up to four possible correct answers. Remind students that it is possible that none of the answers are correct. Explain that as the question is asked, they must choose which lollipops they wish to show to illustrate which answer(s) they think is correct. If they think that there are no correct answers they will show no lollipops. When ready click on ‘Click to start’. The first question and the four possible answers will show on the screen. Allow students the necessary time to read the question and answers and discuss the outcome. When ready ask each student/team to show their answers by holding aloft their lollipops. Discuss the possible outcomes and any differences. Click on ‘Click to reveal’ to reveal the answer(s). Discuss any outcomes that are surprising to students. Click on ‘Next question’ to move on to the next question. Repeat this until all questions (up to 8) are asked.