How Does The CYS Platform Change MR Presented

How Does The CYS Platform Change MR? Presented by Phil Hearn phil. hearn@mrdcsoftware. com Wednesday 29 th April 2020 Kwik. Learn Series

About today’s webinar…. what you will learn • The need for change in MR • The real practicalities of providing online dashboards • What The CYS Platform offers you

X How does market research work?

How does better market research work?

This is your goal

Why are online dashboards important? • To meet client expectations • To show MR data alongside business data • • Sales data Advertising spend Targets Other KPIs • Available anywhere anytime

Why don’t we supply online dashboards? • Too expensive • Too time-consuming • No budget • No suitable tools available

The CYS Platform • Released in September 2019 as a MASSIVE redevelopment of an old system • The goals when it was designed back in 2016 • Affordable • Comprehensive • Advanced data management • High quality dashboards • Advanced infographics

The CYS Platform: The Modules • Online data collection • Data management • Online dashboards/data visualisation

The CYS Platform: Project Flow Data collection Data management Data visualisation

The CYS Platform: Combining MR + Business Data sources Data management Data visualisation

The CYS Platform: Data Collection Branding All types of questions Audio and video Scoring systems Available on desktop, online, app available for i. OS and Android

CYS Data Collection: Data Collection Admin Email management Links QR codes Website integration (coming soon) Blacklist ‘Do not disturb’ emails

The CYS Platform: Data Management • Does it matter? • Yes – if you want practical commercial dashboards • No – if you want a quick dashboard • Why does it matter? • Putting together MR & non-MR elevates your MR data • Need to be able to take data ‘as it comes’ (not reliant on IT Departments) • Don’t want to be recoding data • Need to be sure the data you are loading is correct

The CYS Platform: Data Management Multichannel capability Combine data Restructure data Apply rules to data

The CYS Platform – Data Management

The CYS Platform – Data Management

The CYS Platform – Data Management

High level security Project control THE CYS PLATFORM – DATA ADMINISTRATION • Different levels of access for each user • Data checks Dashboard access • Different access levels • Team access controls • Individual access controls

The CYS Platform: Dashboards

Dashboards in The CYS Platform

Custom infographics in The CYS Platform

Custom infographics in The CYS Platform

Custom infographics in The CYS Platform

How Does The CYS Platform Change MR? Presented by Phil Hearn phil. hearn@mrdcsoftware. com Wednesday 29 th April 2020 Q&A Kwik. Learn Series