HOW CHARMING 2 Prepared by Nicoletta Monacci Omar

HOW CHARMING 2 Prepared by: Nicoletta Monacci Omar Alsagheir Heaham Alqawsi Ibrahim Alomair Abdulmalik Alsagia

AGENDA ◉ Summary/Abstract ◉ Promotion ◉ Proposed Product/Service ◉ Offered Benefit ◉ SWOT Analysis ◉ Value Propositions ◉ Pricing/Financial Objective ◉ Conclusion ◉ Target Marketing ◉ References

ABSTRACT Goal To create awareness and promote the company’s brand. Main Idea To increase howcharming 2 customers base, which will result in increase in revenue.

Part C - Proposed Product /Service Marketing campaign proposal: Advertising Social Media Campaign Public relation Brand presence in events and/or marketing activities Sales promotions Free samples and Gifting Boxes

PART D- SWOT ANALYSIS SE Weak marketing image Low clients base S W TH EA G K N EN R ES ST The How Charming 2 products allow to promote directly a client and in some cases increase their revenues S Unique product. EA R Music Industry’s digital revenue it’s growing I T TI TH N TU R Rising costs from the suppliers U PP O S E Competitors TS SWOT Analysis Social media advertising is growing

Part E- Pricing/Financial Objectives In setting financial objective for How. Charming 2, we devised a list of offered services: ◉Social Media ◉Public Relation ◉Sales Promotion

REVENUE How Charming 2 3 Year Projection (Y 2 & Y 3 Increases each by 15%) Price Avg. Weekly Customers $600 2 $4, 800. 00 $57, 600 $66, 240 $76, 176 $600 1 $2, 400. 00 $28, 800 $33, 120 $38, 088 Promotion $600 2 $4, 800. 00 $57, 600 $66, 240 $76, 176 Total Revenue for Services offered Social Media Public Relation Monthly Yearly $12, 000 $144, 000 $144, 00 $190, 44 $165, 600 0 0

EXPENSE How Charming 2 Social Media Public relation Sales promotion ads banners Free samples Mail free samples Gifting boxes Cost/Unit $0 $14. 99 $2. 00 $0. 17 Units - 200 10, 000 1, 000 5, 000 Total cost $0 $2, 998 $20, 000 $2, 000 $850 Total cost for services $25, 848

Profit How Charming 2 Year 1 Year 2 Year 3 Revenue $144, 000 $165, 600 $190, 440 Cost $25, 848 $29, 725 $34, 184 Profit $118, 152 $135, 875 $156, 256. 02

Target Marketing ◉The campaign targeted audience are celebrities such as; Music Artists, Movie Stars, and Youtubers. ◉Clients: People who need to promote a brand or personal image. ◉Age: 14 -35 years old.

Part E- Promotion Social Media ◉Main Goal: Create How Charming 2 Brand product’s awareness. ◉Show the features and benefits of the product. ◉Hashtags: #How. Charming 2, #artistname, #Favouriteartischarms Place your screenshot here

Part E- Promotion Public Relation ◉Brand presence in How Charming 2 clients events, concerts and marketing activities in order to promote the brands and products.

Part E- Promotion Sales Promotions 500 Free Samples charms by concert or event.

Part F- Offered Benefits Social Media ◉How Charming 2 will be able to reach a wider range of potential clients and fans. ◉Create brand products awareness. Social Media & Public Relation ◉ Sell directly their already manufactured products to the artist’s fans, and by this way the company will be able to sell their products at a retail price (more profits for the company). Sales promotion Charm’s trial to potential new clients and artist’s fans. By this way the clients will be able to be aware about charms features and specific benefits.

Part G- VALUE PROPOSITION With How Charming 2 high quality and innovative charms our clients will be able to promote themselves in a direct way with all their fans and customers. We promise to our customer to deliver a super attractive and innovative unisex fashion accessories: bracelet, necklace, keychain and beyond that will not scratch or break.

CONCLUSION Applying a promotional marketing campaign in terms of : ◉ Advertising ◉ Public Relations ◉ Sales promotions Howcharming 2 will be able to improve its brand product awareness. By this, the company will be able to reach a wider audience and increase its customers base.

THANKS! Any questions? www. howcharming 2. com/