Hospitality in Sports Entertainment Marketing Objectives Define hospitality
Hospitality in Sports & Entertainment Marketing
Objectives Define hospitality and its relationship to the Sports & Entertainment Industries Identify examples of hospitality in the SEM Industries Research examples of hospitality in each of the industries
What is Hospitality? Hospitality is the relationship between a guest and the host Reception and Entertainment of guests/visitors/etc. The industry depends on availability of leisure time and disposable income
Four Sections of Hospitality Food & Beverage Businesses that prepare food for customers Lodging A business/place that provides a place to sleep for one or more nights Recreation Any activity that people do for rest, relaxation and enjoyment Travel & Tourism The business of moving people from place to place Provides those people with services that promote travel and vacations
Where do we find Hospitality? Resorts Membership clubs Conventions Amusement Attractions Sporting event Special events Other services for travelers and tourists
Hospitality in Sports Packages for fans Hotel accommodations Tickets to events Pre- and post-event parties Transportation to/from event Meals Suites Away and Box Seats at sporting events teams in sporting events
Hospitality in Entertainment Packages VIP for fans areas for guests Special pricing Unlimited drinks/food Special gifts/items At the movies Luxury Theatres Food/Drinks (Waiters? )
Hospitality in Recreation Travel Packages Air fare Hotel accommodations Dining out Theme park tickets Show tickets Airport Lounges Private meeting rooms Free drinks/snacks Comfortable seating Better access to customer service representatives
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