HOSPITALITY IN SER MARKETING OBJECTIVES Define hospitality and

HOSPITALITY IN SER MARKETING

OBJECTIVES Define hospitality and its relationship to the Sports, Entertainment and Recreation Industries Identify examples of hospitality in the SER Industries Research examples of hospitality in each of the industries

WHAT IS HOSPITALITY? Hospitality is the relationship between a guest and the host. Reception and Entertainment of guests/visitors/etc. The industry depends on availability of leisure time and disposable income.

FOUR SECTIONS OF HOSPITALITY Food & Beverage § Businesses that prepare food for customers Lodging § A business/place that provides a place to sleep for one or more nights Recreation § Any activity that people do for rest, relaxation and enjoyment Travel & Tourism § The business of moving people from place to place § Provides those people with services that promote travel and vacations

WHERE DO WE FIND HOSPITALITY? Resorts Membership clubs Conventions Attractions Sporting event Special events Other services for travelers and tourists.

HOSPITALITY IN SPORTS Packages for fans § Hotel accommodations § Tickets to events § Pre- and post-event parties § Transportation to/from event § Meals Suites and Box Seats at sporting events For away teams in sporting events?

HOSPITALITY IN ENTERTAINMENT Packages for fans VIP areas for guests § Special pricing § Unlimited drinks/food § Special gifts/items At the movies § Luxury Theatres § Food/Drinks (Waiters? ) § Cobb Theater?

HOSPITALITY IN RECREATION Travel Packages § Air fare § Hotel accommodations § Dining out § Theme park tickets § Show tickets Airport Lounges § Private meeting rooms § Free drinks/snacks § Comfortable seating § Better access to customer service representatives

RECAP What is hospitality? What are the four sections of hospitality? Where do we see examples of hospitality in SER?