Home Town Competitiveness OVERVIEW Indiana HTC Academy January

Home Town Competitiveness OVERVIEW Indiana HTC Academy January 28 -30, 2008 Craig Schroeder Senior Associate

Strategic Partnership with Indiana Heartland Center for Leadership Development 2

HTC Across Nebraska 3

HTC Across the Country 4

Focus on Critical Issues § Generational Wealth Transfer § Historical Youth Out-Migration Trends § Loss of Farms, Industry and Small Businesses § Erosion of Leadership Capacity 5

Four Key Pillars… Leaders Entrepreneurs Donors Young People 6

Framework for Effective and Sustainable Rural Community and Economic Development 7

The Future is Here: building a new hometown spirit in rural America 8

Please insert Kellogg HTC video from: http: //www. nebcommfound. org/HTC/WKKFvideo. wmv Set video to play automatically when this slide is presented. 9

Elements of the HTC Strategy Assessment Outcomes Orientation Technical Assistance Strategy Development Training 10

HTC Structure Site Coach Local Steering Committee HTC Resource Team Leadership Charitable Giving Site Coordinator Community Resource Team Entrepreneurship Working Group Youth Teens Young Adults 11

Entrepreneurship 12

Entrepreneurship Expected Outcomes • Increased entrepreneurial development • Increased public sector entrepreneurship • New jobs and wealth being created • More current businesses retained and growing 13

Case Study – Valley County Nebraska 14

Valley County Chronology… • 1999 – No Game Plan or Program • 2000 – Economic Development Board - Staffing Proposed • 2001 – Tax Support Passed • 2002 – Joined HTC - Focused Development Goals - Moved Towards Entrepreneurship • 2004 – Hired a Business Coach • 2006 – Area Resource Team Established 15

Bottom Line Results… • • 73 New Businesses 10 Expansions, 21 Transitions 332 New Full-Time Jobs $90 Million New Investment Retail Sales Up 20% vs. 18% Statewide Per Capita Income Up 22% vs. 9% Population Gain 3% (first in 70 years) 16

Charitable Assets 17

Charitable Assets Expected Outcomes • Community-based endowed assets • Greater knowledge of charitable giving tools • Grants awarded to strategic activities 19

Examples of Strategic Grants • • • Non-Traditional Scholarships High-quality Affordable Day Care Microenterprise Loan Program Build Leadership with a Purpose Retaining and Recruiting Volunteers Value-added Curriculum for K-12 School

Leadership 21

Leadership Expected Outcomes • Increased diversity in community leadership • Enhanced leadership knowledge and skills • More volunteer engagement in community • More people willing to run for public office 22

Case Study Stuart-Atkinson, NE Strengthening Local Leadership 23

Background Stuart — Population 680 Atkinson — Population 1244 Eight Miles Apart 24

Home. Town Leadership Institute Started in 2004 to Diversify and Refresh Leadership Pool 25

Participants — 27 Ages — 16 to 60 26

Program Nine 1 -Day Seminars September - May 27

As a Result… 60% Will Increase Volunteer Hours 59% Expect to Run for Public Office 100% Will Increase Donations 100% Report Increased Confidence about Attracting New Residents High School Students Now Teaching Adults 28

Young People 29

Youth & Teens Expected outcomes • Greater youth involvement with community • Entrepreneurship classes/hands-on learning • Stronger school-community partnerships • Increased number planning to return/stay 30

Young Adults Expected outcomes • Champions group recruited and involved • Linkages: Leadership and Entrepreneurship • Stronger, sustained connections with alumni • Increased number of young adults returning 31

HTC Teen Survey Results Cambridge Mc. Cook Columbus Garden County Pop. 1, 041 Pop. 7, 994 Pop. 20, 971 Pop. 2, 292 All Surveys N=2, 153 Rate your community (1 -10) 6. 6 5. 3 5. 1 6. 2 Interested in owning your own business in the future? 47% 41% 43% 51% Have a business right now? 17% 9% 14% Picture yourself living in the area in the future? 47% 48% 49% 52% Survey Questions 7% 41% 32

Entrepreneur. Ship Investigation (4 -H ESI)

Thinking Outside the Box Retreat 34

Welcome Back Home Exercise 35

Norfolk Area Recruiters Over 30 Families in 3 Years 36

The Power of Leverage Leaders Entrepreneurs Donors Young People 37