Home Page Usability Yibo Sun Evaluation Method Nielsen

Home Page Usability Yibo Sun

Evaluation Method �Nielsen, J. , & Tahir, M. (2001). Homepage usability: 50 websites deconstructed. Indianapolis: New Riders Press. �Theory �Practice

Theory � 113 guidelines �serve as a checklist of “do” and “do not”s �developed through consulting practice reviewing numerous home pages �not every guideline is applicable to every case �not axioms, exceptions exist

Theory �Conventions �Nielsen's Law: “Users spend most of their time on other sites than your site. ” �From statistical analysis (50 examples in the book)

Practice �Accumulated evaluation experience from previous reviews of home pages �Studying reviewed home pages (50 concrete examples in the book)

Exercise �A homepage deconstruction!

USABILITY ISSUES (IMAGE FROM NIELSEN AND TAHIR, 2001) tabs and right navigation area are redundant 2) medicine cabinet/pharmacy should be next to each other, beauty & spa/ personal care should be next to each other 3) emedalert means? 4) Search is too short 5) Welcome is unnecessary 6) best buys! no example? 7) photo of who? a pharmacist? 8) Click here. I know but why? 9) more. . . what? 10) drug prices and drug prices, what is the difference? 11) health your way, it means? 12) view list, why not just here? 1)

A Contrete Example �Home page of Acadia University http: //www. acadiau. ca �Every one is complaining about it. �Score: 63% with the 76 applicable guidelines and a number of violations to the conventions

Acadia University Home Page

Acadia University Home Page Upper Portion

Acadia University Home Page Lower Portion

End �Questions? �Comments?