Holiday Engraving Kit Product Launch Book Launch Date

Holiday Engraving Kit Product Launch Book Launch Date: September 1, 2013 Strictly confidential | PT-RT/MKP-DR | 07/25/2011 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.

Market & Product Information Holiday Engraving Kit-7000 HE è Market Objectives: Introduce new users to the Dremel products è Use product promotionally and opportunistically è è Kit Contents: è è è Example Projects: è è 2 Kit included the Dremel Cordless 7000 (6. 0 V) series tool Kit offers 3 essential accessories to engrave, etch and personalize gifts or projects Engraving Ornament Etching glass Engraving wood Personalizing gifts Strictly confidential | PT-RT/MKP-DR | 02/07/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties. Packaging Information: Inner Pack: 1 Weight . 83 lbs H” x W” x D” 8. 0” x 4. 25””x 2. 41" 3 of 9 1586 D I 2 of 5 10080596036888 Master Pack: 4 Weight 3. 32 lbs H” x W” x D” 8. 0” x 4. 25””x 9. 64“ MP 7586 P I 2 of 5 20080596036885 SKU Information: Kit Description 7000 -HE 6. 0 V Holiday Engraving Kit Contents 3 Accessories Catalog Number 7000 -HE Material Number F 0137000 HE Availability 9/1/13 Best Net $20. 00 Suggested Retail $24. 99 UPC 080596036881 Country of Origin Mexico

Communication Launch Tools – Communications E-Newsletter (August 2013) • Will be sent to 120, 000+ DREMEL e. Newsletter subscribers! Holiday Engraving Landing Page • Step-by-step project guides for engraving and etching projects • Users will be driven to the page through social media as well as a QR code on the kit PR Efforts • Proactive outreach to target trade and consumer media to share product news and tool samples at launch. • Samples and product information will also be shared with media throughout the year as part of seasonal hooks (Christmas) and editorial calendar outreach. • Outreach to bloggers and influencers to share product samples and press materials. • Dremel followers are growing quickly! • Proactive messaging around kit launch and holiday DIY gifts • Creates a buzz around new products on emerging social networking sites Strictly confidential | PT-RT/MKP-DR | 02/07/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties. Etching a Candle