Hitachi Storage Solutions Hitachi HDD Directions HDD Actual

Hitachi Storage Solutions Hitachi HDD Directions • HDD Actual Technology & Evolution • HDD Performance Comparison • Performance prediction tool Confidential – NDA Strictly Required Proprietary – Do not reproduce or distribute without the written consent of Hitachi Data Systems Copyright © 2010 Hitachi Data Systems. All rights reserved.

Topics § New products to leverage new technologies – Continuous improvement from the existing – Adapt what is known to new needs § Evolution scale – Where we are coming from, what drives us, where are we going § The new Wave – What are we targeting and why – Product principles Confidential – NDA Required

Storage Directions Confidential – NDA Strictly Required Copyright © 2010 Hitachi Data Systems. All rights reserved.

The Genesis of a New Products § When we introduce new products – New technology availability • i. e. processors, disks, connectivity, etc. – Older technology end of life – New functionalities • Improvement or new ways to handle/store/protect your information – Meet market prices • Price erosion and business value § How do we introduce new products – Continuous improvement philosophy • Build on what is proved and known – Functional continuation with the past • Not a simple swap but a progressive substitution – Enhance the legacy • Up to the previous technology reasonable capability Confidential – NDA Required

Direction of Hitachi Core Technology – Continuous Evolution 2004 2007 2010 -2012 2014~2015 and beyond Fully Virtualized Storage Array Scalable Virtualized Modular System Simplification and Efficiency Storage Capacity Virtualization (Dynamic Provisioning) Storage Device Virtualization Note: Dates shown are general targets; no commitment for any new product release Confidential – NDA Required

New Technologies Directions Confidential – NDA Strictly Required Copyright © 2010 Hitachi Data Systems. All rights reserved.

Hard Disk Drive Directions FC HDD 15 K 300/450/600/900 GB FC 4 G / SAS 6 G 73/146/300 GB FC 4 G / SAS 3 G 3. 5” 73 GB/146 GB FC 2 G 10 K 400 GB-600 GB FC/4 G 73 GB/146 GB / 300 GB FC 2 G/4 G 15 K Next Generation HDD technology 2. 5” 10 K FC 2 G 146 GB/300 GB SAS 6 G 73 GB/146 GB SAS 3 G 450 GB/600 GB /900 GB SAS 6 G 300 GB/450 GB/600 GB SAS 6 G 500 GB SAS 6 G 3. 5” 7, 200 rpm 1 TB SAS 6 G SCSI PATA 4 TB SATA 3 G /SAS 6 G 750 GB/1 TB SATA 3 G 500 GB PATA/SATA 1. 5 G 1. 5 TB/2 TB SATA 3 G /SAS 6 G 750 GB/1 TB SATA 3 G/6 G 2. 5” 7, 200 rpm Enterprise Value Disks 146 GB/300 GB SAS 6 G 73 GB/146 GB SAS 6 G 7200 Enterprise Performance Disks SAS 3 G 500 GB SATA 3 G 2005 2006 2007 2008 2009 Confidential – NDA Required >1 TB SATA 6 G 2010 2011 2012

Where’s the Solid State? Confidential – NDA Strictly Required Copyright © 2010 Hitachi Data Systems. All rights reserved.

What Are We Keeping: Changing Enterprise Data Profile Consumption of Enterprise Disk Capacity by Type (EB) CAGR • 35, 0 • 30, 0 121. 1% • 25, 0 • 20, 0 63. 7% • 15, 0 • 10, 0 43. 9% • 5, 0 32. 3% • 0, 0 • 2007 • 2008 • 2009 • 2010 • Content Depots • Unstructured data • Replicated data • Traditional Structured data Source: IDC 2008 Confidential – NDA Required • 2011 Flash?

Flash Memory Drives/SSD - Adoption § What prevent a faster adoption? In first place, Cost!!!!!! Sources: IBS, IDC, Gartner HDD compared: SATA Confidential – NDA Required

Random Read SAS vs SSD Confidential – NDA Required

Sequential Read SAS vs SSD Confidential – NDA Required

New Technologies Effects Efficiency, efficiency “Thought Leader “ approach vs. “me-too” features Floor space efficiency Higher TB/sq. ft. SFF drives/SSD; 2 x more HDD/sq. ft. , high density package (19” rack) Power efficiency Lower KVA/sq. ft. Modular architecture, low power memory, 2. 5”drive, solid state drives, flash protected cache (minimal batteries), fan and hard disk drive power control Performance efficiency Higher system throughput Faster processors, high speed memory, large cache, Hitachi Dynamic Provisioning, fast connections Capacity efficiency Higher utilization Dynamic provisioning, hierarchical tiers Virtualization and solution services Better resources utilization Power consumption monitoring function and operation report and assessment Operational efficiency Easier to use, configure, optimize, lower TCO Improved GUI, command line interface, automation policies Confidential – NDA Required

Adjusting to the Workload Heat…. . Data Heat Index Space efficiency and high performance combined by using more granular data movement control Right data, right place, right time Confidential – NDA Required High Activity Working Set Normal Working Set; a “Shock Absorber” Quiet data, Archival, Residual data, and free space

The Economic Impact of Automated Tiering Workload High 5% 50% I/O 15% 30% I/O 80% Low 20% I/O Tier 0 $/GB = 10 @ 5% = 0. 05 Tier 1 $/GB ratio = 5 @ 15% = 0. 75 Tier 2 $/GB ratio = 1 @80% = 0. 8 Total $/GB ratio = 1. 6 Confidential – NDA Required

Product Familily Confidential – NDA Strictly Required Copyright © 2010 Hitachi Data Systems. All rights reserved.

Integrated Scalable Storage Portfolio Functionality 3 D Scaling Platform Intelligent Virtual Storage Systems Advanced Midrange Storage Systems File and Content Storage Hitachi Virtual Storage Platform VSP Hitachi Universal Storage Platform ® Hitachi Adaptable Modular Storage Hitachi NAS Platform USP VM AMS 2100 Hitachi Content Platform Scalability AMS 2300 Hitachi Data Discovery Suite AMS 2500

Performance Prediction Tools Example of use Confidential – NDA Strictly Required Copyright © 2010 Hitachi Data Systems. All rights reserved.

Confidential – NDA Required

Confidential – NDA Required

Questions? Thanks! Confidential – NDA Strictly Required Copyright © 2010 Hitachi Data Systems. All rights reserved.