History of Telenor INTERNATIONAL BACKGROUND Pioneer mobile Company

History of Telenor INTERNATIONAL BACKGROUND • Pioneer mobile Company • Largest Provider of communication in Norway • Great Expansion of Shares in Stock Exchange • Good Relationships with Customer in all over Europe • World Leading Company in Satellite Communication

History of Telenor (Cont…) HISTORY OF TELENOR IN PAKISTAN • Acquiring a license in April, 2004 • Covering the Area • Quality Services • Interconnect Agreements • LDI Unit • Call Centers

Vision Telenor shall be a driving force in renewing, developing and introducing new solutions that simplify our customers' workday. Telenor's vision is demanding, setting an ambitious goal for the organization and its individual employees. Renewal and simplification of our own structures and routines is a prerequisite for attaining competitive power and added value.

Goals • Create Value • Expanding Market Share • Strong Commitment with society • Creation of Profitability & market growth • Introduction of an Advance technology • Freedom of Choice

Core Values • Dynamic • Innovative • Responsible

Relationship Marketing • Principle Based Relationships • Top Priority to Customers • Customer Services • Active Response • Improved Services • Good & long-lasting relations with franchises.

Pest Analysis • Political Factors • Economic Factor • Socio cultural Factors • Technological Factors

Swot Analysis • Strengths • Weaknesses • Opportunities • Threats

Portfolio of Telenor • • • GPRS WAP MMS SMS Missed Call Alerts Video Conferencing

Segmentation • Demographic Segmentation • Behavioral Segmentation

Marketing Mix • Product or Services • Price • Place • Promotion

Summer offer

Main Goals Of Marketing Plan • • • Quality Services Uniqueness Nominal Price Coverage in all Areas of Country Heavy Budgeted Marketing Attacking Strategy

Current Market Structure • • • Sale Background Cost structure Profit Market & Competitor Channel

Opportunities & Issue Analysis • New opportunities • Issue Affecting the Organizational Attainment of Goals • Lack of customer satisfaction • Financial management • Technological Advancements • Connectivity and Availability

Marketing Strategy • Gather and analyze information • Creation of strategies • Strategic planning • Evaluating market segments

Major Objectives • • • Increased sales volume Increase in market share Increase in profit. Decrease in various costs Increase in number of users

Target Segments • For prepaid connections • For post paid connections • Positioning according to segments – Telenor’s positioning strategy in Pakistan – Pricing strategies • Telenor’s Action Program – Action plan of Telenor in Pakistan

Financial Projections • Total first year’s sales – Average whole sale price – Expected sales – Target profit margin – Quarterly basis • Functions of Financial Projections • Implementation controls

Contingency Plan • • Change of strategies Change in management Change in prices Change in outlook Product development Forward integration Cost management Termination of infamous service