History of Barbie Allie Lunt Mattel Inc Ruth

History of Barbie Allie Lunt

Mattel Inc. Ruth Handler and her husband Elliot, founded the toy company Mattel, Inc in 1945, before the end of WWII. Fourteen years later, Ruth would introduce Barbie Millicent Roberts, better known as “Barbie” to the world.

Handler watched her daughter Barbara playing with paper dolls for hours, sparking the idea to create a 3 -D doll for girls to play out their dreams. Barbie’s physical appearance was modeled after the German Bild Lilli doll, originally marketed as a racy gag gift that men could buy in tobacco shops. Over time, the Lilli doll later became extremely popular with children. Mattel bought the rights to Lilli, and Handler created her own version.

Barbara Millicent Roberts “Born” March 9, 1959, Barbie was not always the star she is now. • Mothers in a 1958 Mattel-sponsored market study before the doll’s release criticized Barbie for having “too much of a figure. ” • Mattel avoided this problem by advertising Barbie directly to children via television. • Mattel sponsored Walt Disney’s Mickey Mouse Club program in 1955 and became the first toy company to broadcast commercials to children.

Ken Carson In response to consumer demand, in 1961 Mattel brought out Barbie’s ultimate “accessory” —her boyfriend, Ken. (The Handlers’ children were named Barbara and Ken. ) In 1963 Mattel added Barbie’s best friend, Midge, and in 1964 her little sister, Skipper.

Thanks! https: //barbie. mattel. com/en-us/about/ourhistory. html https: //www. history. com/news/barbie-throughthe-ages https: //www. history. com/news/barbie-inspirationbildlilli#: ~: text=When%20 Barbie%20 dolls%20 were%20 first, snatched%20 them%20 up%20 in%20 droves. &t ext=They%20 had%20 no%20 way%20 of, racy%20 doll CREDITS: This presentation template was %20 marketed%20 to%20 men. created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik.