History of Amul Amul is an Indian dairy

History of Amul *Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word amul is derived from the Sanskrit word amulya , meaning rare, valuable. The co-operative was initially referred to as Anand Milk Federation Union Limited hence the name AMUL

• Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3. 6 million milk producers in Gujarat.

Dr. Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (1973– 2006), is credited with the success of Amul.

Different products that it trades • GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House" status. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years.

• The major product are: • Consumer Packs • Amul UHT Milk (Long Life) – Amul Gold Extra Cream Milk – Amul Taaza Full Cream Milk – Amul Slim and Trim Milk • Amul Pure Ghee • Amul Mithaee Gulabjamun • Nutramul Brown Beverage • Amul Fresh Cream • Amul Kool Beverages. etc. .

Reasons for its success • Produce an appropriate blend of the policy makers farmers board of management and the professionals: each group appreciating its roles and limitations. • Bring at the command of the rural milk producers the best of the technology and harness its fruit for betterment. • Provide a support system to the milk producers without disturbing their agro-economic systems.

Amul girl • Amul refers to the advertising mascot used by Amul, an Indian dairy brand. The Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up. The Amul girl advertising have often been described as one of the best Indian Advertising concepts because of their humour.

Five ads

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