HISTORY OF AMAZE LIVERPOOL JOHN MOORES The learning

HISTORY OF AMAZE

LIVERPOOL JOHN MOORES. The learning methods unit was developed in LJMU, where by accident a group of multi-disciplinary expertise were thrown together, an educational technologist from an arts back ground, an information scientist from a cybernetics background and Roy Stringer a programmer who understood design and computer coding and the way which technology might develop.

ROY STRINGER • Stringer fell in love with the apple mac and got to know all its features well enough to create a company in the late 80’s called BIT 32, which focused on selling apple hardware and acted as one of the first apple centres in the north west, although he was a good salesman for apple he wanted to know what he could achieve with the Mac and explore the toolset added to the mac as accessories. • Stringers breakthrough came in the area of biomedical science with the development of Cytofocus, a multimedia package that helped technicians in ctyology labs understand the complex process of working with smears, Cytofocus was such a success because it was not just the way the screen looked but the way the experience felt.

COMMERSIALISATION • Stringer was determined to commersialise the work but if more work was to be take on staffing would become an issue and stringer needed people with a specific skill set and stringer used the link with the art school to appoint a designer who was about to be given the top first ever given and two computer scientists with firsts. • They closed the loop the art school in two ways: • Appointing three new graduates from the graphics department • Running a new multimedia course aimed at graduates from fine art and computers

The origins of Amaze in terms of staff focus on the Learning methods unit of LJMU, Danny Brown and Mark Shipsides left to join amaze and the graphics graduates from the art school also joined the team, in the beginning apart from Roy Stringer and Peter Fowler there were about 10 staff. The founders saw a social and technological revolution on the horizon and began to study the increasingly complex relationship between human behaviour and technology. “Understanding that relationship has been our passion ever since”

AMAZEREALISE The agencies first started working together in 2016 as part of St Ives’ plan to exploit collaboration between its businesses. Officially merged in April 2018

AMAZEREALISE PEOPLE

PEOPLE FIRST TECHNOLOGY SECOND • We have more than 300 experienced specialists who think deeper, act faster, deliver quicker, work smarter, and find innovative and insightful ways to tackle your problems.

THE TEAM • Fiona Proudler – CEO - London • • My role is to remind everyone in the agency that we need to earn the right to be at the client’s table by focusing on the outcomes we can deliver for their brand organisation. • • Went to the University of Paisley (in Scotland) 1986 – 1990 BA, Business Economics & Marketing • • Graduated straight into an account director position at Draft Worldwide 1990 – 2007

Michael Lynch – New Business - London My job is to attract the right opportunities to the agency, as well as deliver value to our business, our clients and their customers through long-term sustainable relationships. Emma Nicol – Client Services - London My job is to ask the big questions we need our clients to answer. And to make sure that across every brief in the agency, we genuinely understand what our clients need to achieve and why. Paul Diamond – Client Services - London My responsibility lies in helping clients get maximum value from their relationship with Amaze. Realise, and to give them the teams they need to exceed expectations.

Creative director – salary £ 65, 634 – incentive! CD – James Bruce - London University of Glouctershire BSc (Hons), Multimedia with Media Communications, 1 st 1996 – 2000 Designer at Myratech. net 2000 – 2001 in Birmingham Designer at bpi. 2001 – 2004 Leamington Spa, Warwickshire Cimex Media – London Senior Designer 2004 – 2005, Deputy creative director 2005 – 2007 BBC – London Creative Director, User Experience & Design 2007 – 2009

Pancentric Digital – London Ceative Director 2009 – 2011 BIMA – British Interactive Media Association - London Awards Co-chair & Judge 2011 -2014 The Walt Disney Company Head of Creative, Disney Interactive, EMEA 2011 – 2015 Futurice - London Design Director 2015 – 2016 Amaze. Realise – London Creative Director 2016 – Present

Paul Normington Senior Creative Director – Amaze. Realise Manchester Liverpool John Moores University BA, Graphic Design & Multimedia 1998 – 2001 Senior Designer 2008 – 2011 Art Director 2011 – 2014 Creative Director 2014 – 2017 Senior Creative Director 2017 – present

AMAZE REALISE STANDOUT WORK

NSPCC THE BRIEF: BRINGING CHARITY’S NEW BRAND TO LIFE DIGITALLY, CREATING ENGAGING CONTENT THAT CLEARLY TELLS THE STORY OF THE AMBITIOUS, LIFE CHANGING WORK THAT THE NSPCC UNDERTAKES. THE NSPCC’S OLD SITE WAS OUT OF DATE FROM A TECHNOLOGY AND INFRASTRUCTURE PERSPECTIVE. A NEW WEBSITE WAS NEEDED TO ENABLE THE CHARITY TO BETTER CONNECT WITH ITS AUDIENCES, PROTECT CHILDREN AND PREVENT ABUSE.

LEXUS THE BRIEF: TO PRODUCE A COMPLETELY NEW DIGITAL PRESENCE FOR CUSTOMERS AND PROSPECTS THAT WOULD BE IN LINE WITH A BOLD NEW DESIGN DIRECTION FOR ITS CARS AND A FRESH NEW BRAND DIRECTION FOR THE BUSINESS.

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