History created by Maltin Glaser in 1977 The

History • created by Maltin Glaser in 1977. • The logo was created to increase tourism rate in NYC. • The I love NY was done to make NY city spark and shine in the 19 ths. First sketch to be created in the back of a taxi

Language use and Meaning • Glaser positioned the letter I next to a red heart symbol and letters N and Y bellow. • Slab serif typeface in American Typewriter font bold. • It’s a symbol that is known worldwide thanks to it’s bright color, innovative illustration and legal typography. • The designer later stated he was inspired by the famous pop artwork called LOVE by Robert Indiana.

Comparing I LOVE NY from 19 th to 20 th • In the 20 th after September 11 th 2001. • In the 19 th , I heart NY was done to increase tourism rate. • Glaser reimagined his iconic "I ♥ NY" logo with the • I love NY was done to make NY Shine and spark. appendage, "more than ever” and his signature at the left side of the heart. • Glaser's poster was created to helped raise people's spirits.

INSPIRATION • The icon became more popular after September 11 th 2001 • The icon became a symbol of hope and love.

THE CODED ICONIC MESSAGE • The coded iconic message is the story the image is trying to implies. • In the 19 th when Glaser did the logo his message was to imply and express the love to NY • He expressed this Love by Implying a Heart which describes the love of NY when there was a high crime rate. THE NON-CODED MESSAGE • The non coded iconic message is the literal visual message. • In the San Serif type used in NY icon is the non iconic message because the brain automatically knows that its NEW YORK. • In the 20 th when Glaser used I love NY , the non-coded message is “more than ever” which expresses his emotion of love towards NYC after September 11.

The influence of I ♥ NY • In 1994 the logo started to be a trademark. • The state has moved to secure several other variations on the I ♥ NY logo and the rights to use the symbol on other products. • As of 2011, New York owns an LGBQT I ♥ NY trademark with rainbow colors in the heart. • It also has secured the rights to use I ♥ NY in other countries including such manufacturing centers as Rome, Beirut, Rome, and Singapore. • Finally that how I heart NY is a trademark and does not have copy right, it’s a contract in which gives permission for users to us the l heart NY Identity.

Relating I heart NY to theories we learned in class Herbert Bayer quote that “typography is a service art, not a fine art” in which relates to Glaser in this design “I Love NY” when he first sketched his design it was to communicate a message and mainly help spread that new York city is a safe place and he used a symbol of a heart to express the love he has to NY Herbert Bayer said that I think relates to Milton Glaser that typography is an illustration and thats why in my opinion it made the I love New York logo popular cause the san serif type was strong and made the logo standout. In Ferdinand de Saussure’s except he states what Signs, signifiers and signified are and they employee automatically with Glaser logo design concept because signs are a language that conveys a message that is basically put into a symbol. This is exactly what Milton Glaser did. He wanted to convey a message from the big red heart, so he used a symbol of the heart in which is expresses the word LOVE. When wearing the I heart NY, it expresses the love and admire of being in NY. I heart NY is not only a san serf type logo with a heart it is considered an identity

Refrences https: //www. logoworks. com/blog/a-brief-history-of-the-i-love-new-york-log https: //en. wikipedia. org/wiki/Milton_Glaser Herbert Bayer “On. Typography” Saussure_Gen. Ling_exc http: //www. nysl. nysed. gov/emblems/iluvny. htm https: //www. adweek. com/brand-marketing/how-the-i-heart-ny-logo-twice-transcended-marketing-and-endures-4 decades-after-its-debut/ https: //www. artsy. net/article/artsy-editorial-logo-made-love-new-york https: //www. petersonwatts. com/blog/2017/10/the-i-love-ny-trademark. shtml https: //www. logodesignlove. com/i-love-ny-logo-makeover https: //www. adweek. com/brand-marketing/how-the-i-heart-ny-logo-twice-transcended-marketing-and-endures-4 decades-after-its-debut/ https: //www. governor. ny. gov/news/governor-cuomo-launches-summer-tourism-advertising-campaign#top https: //www. muckrock. com/news/archives/2013/nov/19/new-york-cashes-i-ny-copyright/