HIP HOP BUSINESS PLAN TEMPLATE INTRODUCTION Sometimes opportunities

HIP HOP BUSINESS PLAN TEMPLATE

INTRODUCTION Sometimes opportunities don't just happen. You create them. Starting a few years ago, we began doing something special. Our friends and us began growing our audience in different ways with really cool music and videos online. A couple of us went viral and wanted to keep making great quality content as a business. That’s when our company was formed and today we have a fanbase of over 100, 000 organic fans. Your Name Founder

EXECUTIVE SUMMARY Supporting Content Creators There are undoubtedly an enormous amount of artists shaping the creative landscape. These creatives are doing new things and taking innovative approaches at bringing life to ideas while gaining a dedicated fan base that supports their work. Our label, being a new hub of creativity and production, is in a position to work with these artists to push boundaries with the distribution of the content they have.

MISSION STATEMENT 4 Sometimes You Have To Lead A Revolution In Order To Get Change This record label is focused on developing long term relationships and working hard to reach new levels of success with DJs, artists, business partners and staff. More importantly, our mission is to always stay hungry while on this journey to the top.

VISION STATEMENT Developing Our Global Brand We believe that the most important thing is supporting the culture and making cool stuff. Our company will always focus on collaborations and partnerships with amazing talent and commit to promote positivity and sub-cultural movements where they may live. 5

PROBLEM Here’s What’s Wrong The entertainment industry is used to taking advantage of artists and entertainers with 360 contracts and manipulative practices. This forces creatives to earn less money and consider going independent, but without the backing of a record label or team, artists aren’t able to fully monetize on their creative goods. 6

PROBLEM BREAKDOWN Unhappy Creatives 7 Lack Of Good Content Enter your own description for this area here. Just delete this sample text and replace it with your own information. Manipulative Major Labels Industry Professionals Need New Talent To Work With Enter your own description for this area here. Just delete this sample text and replace it with your own information.

SOLUTION 8 How We Help Our label supports the most talented artists and only do deals as partnerships and joint ventures where they maintain all of their rights. In return, artists receive fair shares and ownership of their intellectual property.

SOLUTION DEFINITION Solution Part One Enter your own description for this area here. Just delete this sample text and replace it with your own information. Solution Part Two Enter your own description for this area here. Just delete this sample text and replace it with your own information. 9 Solution Part Three Enter your own description for this area here. Just delete this sample text and replace it with your own information. Solution Part Four Enter your own description for this area here. Just delete this sample text and replace it with your own information.

OUR HISTORY STARTED FROM THE BOTTOM YEAR ONE We began by creating cool content for fun and uploading it to social media and soundcloud. CHASING THE BAG As we grew, our team grew and so did business. Our content got more views and we started selling merch and doing events. YEAR TWO

STARTED AN LLC YEAR THREE Registering our business entity and getting an EIN helped us make everything legit. This helped us manage our sales and payroll with a bank account and lines of credit. CAMPAIGN LAUNCH We are setting up for a campaign launch to take our business to the next level. NOW

REVENUE MODEL 12 Licensing Deals Album Sales + Streams Enter your own description for this area here. Just delete this sample text and replace it with your own information. Merchandise Radio/Film/TV Enter your own description for this area here. Just delete this sample text and replace it with your own information.

MARKETING OBJECTIVES LEAD GENERATION SALES We want to generate more leads by asking Nam quam nunc, blandit vel, luctus pulvinar, our fanbase to share content and engage hendrerit id, lorem. Maecenas nec odio et them with a referral plan. ante tincidunt tempus. BRAND AWARENESS CUSTOMER ACQUISITION Making sure we are seen and heard is a Strategic partnerships and collaborations number one goal. Music, media, and press means a sharing of fan bases while growing relations are a key focus. revenue in an organic way. THOUGHT LEADERSHIP CUSTOMER LOYALTY Our team and talent will be seen as thought Having a dedicated customer base that is leaders in their field through artist loyal and returns to buy merchandise a major development and press preparation. key to long-term sales goals.

MARKET DEFINITION 14 A Look At Our Target Customers Our market is primarily youth and young adults aged 13 years old to 32 years old. The content catalogue generally consists of comedy, skits, music videos, motivational videos, Penetrated Market Target Market Available Market Potential Market how-to videos, podcasts, instrumentals, urban-contemporary records, and rap freestyles. The diverse fan base allows us to market to different regions and niche industries in order to maximize returns and growth.

MARKET SIZE We Cater To A Wide Variety Of Fans We know that for artists, their independence as a brand & business entity is a focal point for succeeding in the industry. Escaping the record label stronghold of 360 contracts and paying back royalty advances is not easy. Artists such as Chance The Rapper, Black Youngsta, & Rae Sremmurd have all reached new heights by building their independent empire. We believe we have the right plan to create, publish, and distribute content with the ability to receive hundreds of thousands of dollars through multiple revenue streams such as licensing fees, ad placements, and distribution agreements. 15 20%

GO-TO-MARKET STRATEGY 16 Who are you selling to? What are you selling? Enter your own description here. Just delete this sample text and replace it with your own. WHO WHAT Enter your own description here. Just delete this sample text and replace it with your own. Go-To-Market Where will you promote your product? How will you reach your target market? Enter your own description here. Just delete this sample text and replace it with your own. HOW WHERE Enter your own description here. Just delete this sample text and replace it with your own.

S. W. O. T ANALYSIS 17 STRENGTHS Followers/Social Equity Our large fan base is a huge strength when it comes to distributing content organically. We can leverage that to expand our artist’s fanbase and increase views. Great Content Quality The quality of our content is top tier and helps us deliver media that fans love to share and watch over and over again for days.

S. W. O. T ANALYSIS WEAKNESSES We Don’t Know, What We Don’t Know. . . We are currently going to a new level by launching this campaign. We will be sure to encounter unseen obstacles or issues that we haven’t encountered before. Small Budget Since we are an independent company, our finances and budget aren’t the same as a major label. We have to use our budget wisely and hope for a big payout. 18

S. W. O. T ANALYSIS 19 OPPORTUNITIES Audience Exposure The artist just created one of their best albums ever and we have an opportunity to the first single on the record into a cable TV show with Issa Rae. Affiliate Partnerships Affiliate partners may be able to bring a new revenue streams through referrals and sponsored promo codes. When our fans sign up or buy from our partners, we’ll recieve a percentage of the revenue.

S. W. O. T ANALYSIS THREATS Time Constraints We have to effectively produce and execute this project within a three month period. If we aren’t careful with time management, the rollout will be delayed. Other Artists/Labels There’s a potential of disputes or disagreements with competitors or project collaborators which may disrupt the process of our plans. We have to be prepared for that possibility in order to accomplish our goals under those circumstances. 2 0

4 P MARKETING MIX PRODUCT Enter your own description for this area here. Just delete this sample text and replace it with your own information. PRICE Enter your own description for this area here. Just delete this sample text and replace it with your own information. 21 PLACE Enter your own description for this area here. Just delete this sample text and replace it with your own information. PROMOTIONS Enter your own description for this area here. Just delete this sample text and replace it with your own information.

COMPETITORS 22 A B C Competitor #1 Competitor #2 Competitor #3 Enter your own description for this area here. Just delete this sample text and replace it with your own information.

BUSINESS MODEL Key Partners Complex Magazine World Star Hip Hop Radar Key Activities Selling/Promoting content in the form of music and video, and merch in addition to selling performances at events. Sound Exchange Social Media Friends Key Resources Booking Agent Event Promoter Tour Manager PR Team Management Team Fan Reach Awesome Content 23 Value Proposition Our music and content is at a new level. No one in the industry has Licensing Demographics TV/Film Sync Fees Males 18 -32 International Agreements Commercial Ads Females 17 -26 Radio/Podcasts Region: U. S. /Canada a sound like our artist and with our Urban Music Pop Music collaborations, fanbase, Distribution experience and i. Tunes strategy in place, we’re Tidal in a good position to be Youtube Instrumental/Classical Spotify Electro/Pop a major success. Country Music Urban Contemporary Cost Structure Revenue Streams Put your short definition here.

2 4 MARKET ANALYSIS ARTIST Followers Streams Views Sales Awards Da Baby 234 k 239 k 234 k 4 k 2 Fivio Foreign 97 k 97 k 3 Young Neek 55 k 55 k 1 Lil Burger$ 20 k 20 k 1 Common 20 k 18 k 23 k 9

TARGETED SOCIAL GROUP 25 SALES EXPECTATION 25% males 13 -18 50% males and females 18 -26 Target Audience 25% females 17 -32

DISTRIBUTION CHANNELS 26 TV/FILM Social Media Enter your own description for this area here. Just delete this sample text and replace it with your own information. Enter your own description for this area here. Blogs & Media Outlets Retail Enter your own description for this area here. Just delete this sample text and replace it with your own information. Enter your own description for this area here. Radio + Tunecore Drop Shipping Enter your own description for this area here. Just delete this sample text and replace it with your own information.

SALES STRATEGY CONTESTS Enter your own description here. Just delete this sample text and replace it with your own. PHYSICAL ALBUMS Enter your own description here. Just delete this sample text and replace it with your own. ONLINE Enter your own description here. Just delete this sample text and replace it with your own. 27 SOCIAL MEDIA Enter your own description here. Just delete this sample text and replace it with your own. PARTNERSHIPS Enter your own description here. Just delete this sample text and replace it with your own. FAN ENGAGEMENT Enter your own description here. Just delete this sample text and replace it with your own.

PROJECT YEAR ANNUAL GROSS Year One $25, 000 Year Two $30, 000 Year Three $35, 000 Year Four $50, 000 $$$ IN THOUSANDS SALES FORECAST 2 8

SALES REGIONS 29 $50 K Per Year U. S. A Seattle $30 K Per Year Los Angeles Chicago New York Dallas $23 K Per Year Miami Enter your own description for this area here. Just delete this sample text and replace it with your own information.

SALES REGIONS 30 EUROPE Stockholm London Enter your own description for this area here. Just delete this sample text and replace it with your own information. Berlin Madrid $16 K Rome Per Year

PROJECTED PROFIT AND LOSS Projected Profit and Loss 31 Month 2 Month 3 Sales $25, 872 $26, 648 $27, 448 Cost of Goods Sold $38, 304 $39, 453 $40, 637 Gross Profit $46, 848 $48, 253 $49, 701 Accounting / Legal $25, 872 $26, 648 $27, 448 Bad Debts $38, 304 $39, 453 $40, 637 Shrinkage $46, 848 $48, 253 $49, 701 Credit Card Fees $25, 872 $26, 648 $27, 448 Rent $38, 304 $39, 453 $40, 637 Salaries $46, 848 $48, 253 $49, 701 Wages $46, 848 $48, 253 $49, 701 Total Expenses: $38, 304 $39, 453 $40, 637 Net Profit: $38, 304 $39, 453 $40, 637 Income Expenses

START-UP ASSETS & EXPENSES Start-Up Assets Home Office Laptops + Software Pre-Recorded Content Start-Up Expenses $2, 000/mo $1, 200 $800 Graphic Design Services $1, 000 Application Fees $1, 200 Website + Hosting $8, 000 $3, 000 Intellectual Property Ownership $3, 000 Freelancers Lawyer Retainer $4, 000 Working Capital Social Equity Total 32 1. 5 M Followers $8, 200 $130/wk Campaign Launch Expenses $5, 000 Total $80, 000 Total Required Start-Up Costs $ 80, 000

MANAGEMENT TEAM 33 Frank Taylor Jason Wright Tour Manager Interscope Records Head of Urban Music Sony Records

KEY TEAM 34 Lana White Public Relations Boris Bernard Graphics/Photography Lisa Conrad Merch Danny Ramirez Events + Bookings Rae Young Website Developer Young 917! Artist/Producer/DJ

PORTFOLIO Content Name Artist: Da Baby Content Description: Enter your own description for this area here. Just delete this sample text and replace it with your own information. 35

PORTFOLIO 36 Content Name Artist: Young Metro Content Description: Enter your own description for this area here. Just delete this sample text and replace it with your own information.

PORTFOLIO Content Name Artist: Kanye West Content Description: Enter your own description for this area here. Just delete this sample text and replace it with your own information. 37

3 8 CASE STUDY Brand Name Case Description: Enter your own description for this area here. Just delete this sample text and replace it with your own information.

CASE STUDY Brand Name Case Description: Enter your own description for this area here. Just delete this sample text and replace it with your own information. 39

4 0 CONTACT US Address: Phone: 10 W. Empire Pl. New York, NY 10075 contact@pp. com Mobile: +1 312 -220 -0088 Office: +1 800 -2800 E-mail: Social: contact@yourbiz. com facebook. com/yourbiz support@yourbiz. com linkedin. net/yourbiz