High Touch in a High Tech Culture Annette
- Slides: 64
High Touch in a High Tech Culture Annette Anthony EXIT Realty Corp. International Vice President Technology Engagement @annetteanthony
My Why
Judgement FREE Zone
Workshop Format Image source www. sacmetrococ. org
Today’s Technology • • • EXIT’s Resource Center Social Media (Linked. In/ Facebook) EXIT e. Listings Bomb EXIT Promo Shop- not PRINT (Download CHROME)
Today’s Goal • • Your Branding EXIT’s Resource Center/ New Features Reveal the Value of Your Contacts Social Engagement Tips Crush It with EXIT e. Listings Using Video to Increase Engagement Convert Contacts to Clients with EXIT Promo Shop Linkedin- Sponsoring Campaign
Branding
Branding…
Proper Real Estate Marketing BIO Components/ Structure What/Where Specializations Testimonials Office Culture Business/Personal Vision Why Schedule/ Review Referrals
EXIT’s Resource Center
New Updates!
EXITRAC replaced with My Profile
EXITRAC replaced with My Reports
Business Plans
The seasons of Real Estate Pre-Post Regular Play-offs July August September October November December January February March April May June ü Rest ü Recover ü Re-build ü Give ü Work
Tracking Areas of Your Business Digital Off-line Social
#All. In. For. EXIT
Get the most out of every contact
90% of consumers would do business with their same REALTOR. Only 10% actually do~
Connecting & Effectively Using Tools to Build Your Circles
Leverage Technology to Engage *Image sources Dan. Blank. com & forums, anandtech. com
The Formula 18 touches in a… 12 month period equates to 2 referrals for every 12 people in your database.
Number of contacts _____ (1000) Divide 1000 by 12 = 83 This represents the number of people who would refer you. The 83 people who would refer you multiply by 2 = 166 referrals ($167, 400 median home price/ @ 3%) Average commission $5, 022 x’s 166 = $833, 652
What is the VALUE of your database?
#Be. Social Image provided by www. photobrigade. com
Are you a LURKER… Or a LIKER?
Tips to Leverage/ Leave Behind
Leverage • • Know your why Complete profile Pause before you post Have conversations Leverage Multi-media Join Groups Be memorable
Leave • • Be mindful Watch who you follow Posting listings only One sided conversations
#All. In. For. EXIT (All In For EXIT)
LIVE DRIVE
www. Klout. com
Get MORE Listings
LIVE Drive
Tips for Success
Using VIDEO to Accelerate Engagement
Add emotions!
Get the Best and Most of Your Contacts
Time to get organized!
Easy Apps for on the go! Contacts+ (social engagement) Zoho (contacts & tasks) Refresh (insights) Insightly (desktop/mobile) Referral Maker
Broker Owners/ Associates • • • Leverage the e. Newsletter/ ongoing communication New agent/ new office announcements Birthday campaigns Training- when you grow, your region grows EXIT Shoptok. Social Media strategies to “lift” & “be present”
LIVE Drive
Implementation
Either you’re at the table for dinner… or…YOU are dinner. Image courtesy of loveeatrun. com
This is Our Year of Engagement Annette Anthony @Annette. Anthony AAnthony@EXITRealty. com 480 -577 -3242
Thank you! Annette Anthony @Annette. Anthony AAnthony@EXITRealty. com 480 -577 -3242