Hertz Key Corporate strategies The New Hertz Experience

Hertz Key Corporate strategies

The “New” Hertz Experience May 8, 2009

l l l The “Old” Hertz Sales Force The “New” Hertz Sales Force Implications for CBTG Hertz Updates How Hertz Compares Hertz Drives Savings

The OLD Hertz Sales Force l The Old Hertz – Travel Industry, Commercial, Off-Airport l What Worked? ® Segment Experts l Challenges ® Internal conflicts ® Availability/Coverage ® Who to call for what? ® Sales & Operational Relationships

The NEW Hertz Sales Force l The New Hertz – Global Sales Force l 6 Sales Regions (aligned with 6 operational regions) run by VPs of Sales l NE & Canada Central Mid-Atlantic Southwest Southeast Western Regional Sales Managers with teams of sales reps geographically assigned ® Reps sell ALL Hertz products (T. I. , Corp. , Ins Replacement, HLE) l National Account Managers – Large ($750 K+) Hertz Accounts (T. I. & Corp. )

Implications for CBTG l Short term – ®Meeting the new people ®Teaching the new people l Long term – ®Single point of contact ®Opportunity for better Hertz access ®Development of business partner experts (leisure, BAP, corp)

Changing More Than People l Car Sharing – Connect by Hertz l Advantage Acquisition l On-line trip planning

Connect by Hertz car sharing is an environmentally friendly economical alternative to owning a car. It’s a “pay-as-you go” car membership club, and it couldn’t be simpler. You get all the perks of having a car, without having to own one, and gas is included. Connect by Hertz makes escaping the hectic pace of the city life easy and convenient. Join: Apply online at www. connectbyhertz. com. Once you're approved, you get your very own Connect card. Book: Go online and reserve one of our vehicles for a couple of hours up to a few days with rates as low as $8. 50. Unlock: Pick up your car in either NYC, London, France, then just swipe your Connect card on the windshield. The doors will unlock, and your ready to go! Drive: Enjoy the ride. Don’t forget gas, maintenance, reserved parking, insurance and Never. Lost are included too!

Perfect for…. Savvy Business owners. Connect provides your business with 24/7 self-service access to a diverse fleet of cars. Whether you need cars by the hour or day. Fleet • All vehicles are Smartway Certified • 4 Star Safety Rating or better • JD market appeal rating of 855 or higher • Highway MPG of 24 or better ALL VEHICLES ARE EQUIPPED WITH: • Bluetooth • IPod connectivity • Never. Lost • EZ Pass The following models are available: Mini Cooper Toyota Camry Ford Escape Mazda 3 Toyota Prius More models coming soon

Hertz vs Zipcar – More Options for Connect Members GPS (Never. Lost) – turn by turn navigation EZ Pass – electronic tolls In-Car Communication – for member contact GPS – to track and locate vehicles Remote Unlock – to unlock vehicles from computer 24 hour In House Member Care Center Gas Card Monitoring and Tracking – tracking usage Bluetooth Immobilizer – prevents theft if in-car computer is tampered with Customized Business Account Programs

Hertz Purchases Advantage Car Rental l l l Hertz acquired the rights to operate at 20 Advantage locations Advantage leisure markets ranging from 10% in Orlando to 28% in Denver and 34% in Salt Lake City. Advantage has a presence in all of the top leisure states: Florida, California, Hawaii, Arizona and Colorado; they are in six of the top ten leisure markets: Orlando, Denver, Phoenix, Los Angeles, San Diego and Honolulu Before they began to struggle toward the end of last year, Advantage had over 17% share of all car rental reservations on Expedia, Travelocity, Orbitz, Cheap Tickets, Priceline retail and Hotwire retail – the largest online, third-party, travel booking websites. While we will start out in 20 prime leisure locations, we own the Advantage brand name and can expand into any market we choose. Advantage gives us a second brand to offer our corporate accounts.

Hertz Never. Lost Online Trip Planning The Never. Lost Online Trip Planning website allows users to organize their travel plans before they leave the comforts of their home or office • Create personalized trips using: Address/Intersection, Yellow Pages or Hertz Returns • Create custom address books with name, address and phone numbers • Select your favorite destinations from a presorted list • Simply transfer your trips and address book to any USB flash drive, then plug the drive into the USB port of your Never. Lost. You are now ready to route to any of your stored destinations using all the benefits of Never. Lost ®.

Some Things Will Never Change l Speed ® Fast and efficient reservations, vehicle pick-up, and return l Service ® A set of enhancements designed to improve the rental experience: #1 Club, #1 Club Gold, Instant Return, Never. Lost, SIRIUS Satellite Radio, Return Centers, Easy Access Buses l Selection ® Having more of the right vehicles at rental locations than the competition; Able to reserve specific brands and makes of vehicles, rather than just choosing a “size” § Hertz Prestige Collection § Hertz Fun Collection § Hertz Green Collection

Hertz Awards 2008 l Travel & Leisure “World’s Best Car Rental Agency” - 13 th Consecutive Year l Conde Nast Traveler Readers’ Choice Awards “#1 Car Rental Agency” - 16 th Consecutive Year l Travel Weekly’s Reader Choice Award for Best Car Rental Company Recommend Magazine Readers’ Choice Award “Best Rental Car Company” Hertz Named “Best Rental Car Company” by Executive Travel Leading Edge 2008 Extra Mile Awards Luxury Travel Advisor – Awards of Excellence 2008 Travel. Weekly Asia Names Hertz “Best Car Rental Company” -2 nd consecutive year, TTG Asia Annual Travel Award “Best Car Rental Company” - 3 rdyear in a row Daily Telegraph 'Best Car rental' award “Best Car Rental Company” Australian Federation of Travel Agents – 2 nd consecutive year Sweden’s most environmentally friendly car rental company Hertz Rent A Car nominated to the Gethuman Great Customer Service Club Business Traveller Awards 2008 “Best Car Rental in North America” – 3 rd consecutive year Frost & Sullivan’s 2008 U. S. Business Travelers’ Choice Award for “Overall Best Car Rental Company” “Best Car Rental Company” at the Travel Trade Gazette Awards The Beat Names Hertz “Most Admired Car Rental Company” at Readers' Choice Award “Best Car Rental Company” by Dan’s Papers Corporate Business Flying Safety Award by the NBAA - 11 th year in a row “Best Car Rental Company” in the Brand Keys Customer Loyalty Engagement Index No. 1 in the Harris Interactive 2008 Equi. Trend Brand Equity Study l l l l l

How Hertz Compares Hertz Avis YES NO NO Hertz # 1 Awards Program encouraging corporate RAC compliance YES NO NO Online 10 minute guarantee for non-Gold travelers YES NO NO Complete network of on and off airport locations enabling one way rentals to/from airport YES Limited Hertz Connect offers travelers a cost effective hourly rental option YES NO NO Network of off-airport locations provides cost effective solution for employee mileage reimbursed travel YES Limited Extensive Green Collection of 35, 000 vehicles reservable by make and model helping corporations meet EPA requirements National

How Hertz Compares Hertz Avis National Covered Pick-up and return area for weather protection YES Limited NO Built-in Navigation systems discouraging theft and mandatory customer reimbursement YES NO NO Online Trip Planning saves your travelers valuable time on the road YES NO NO Network of 1, 500 off airport locations fulfilling car rental needs YES Limited Corporately owned international locations (Europe, Australia, New Zealand, Brazil, Canada) providing seamless operations, quality assurance, and reporting YES NO NO

How Hertz Compares Integrated customer solutions and benefits for car rental and heavy equipment rental needs Largest fleet of any airport car rental company If you can’t get a car, where is the savings? Hertz Avis National YES NO NO Brand of choice for corporate travel. There must be a reason.

Hertz Solutions for Reducing Overall Travel Spend • Hertz Solutions provide customized programs to better manage overall travel spend • By focusing on diversifying ground transportation options, Hertz saves companies valuable travel dollars Why Hertz? Because we provide Solutions. Speed, Selection and Service. . . Guaranteed.

More Options to Make Smarter Decisions Industry research shows that companies spend an average of 5% of their car rental spend on “Black Car” services § on ti u l o Reduce a Company’s Black Car costs by using a Hertz One-Way Rental Example: Car Service vs. Hertz Rental from a Chicago Suburb (< 20 miles) to O’Hare Airport S Base Rate Taxes at 6% Gratuity at 20% Fuel Total on S ti olu Car Service $74. 00 $4. 44 $14. 80 N/A $93. 24 Hertz Rental $42. 00 $2. 28 $0. 00 $4. 00* $48. 28** $44. 96 Cost Savings using Hertz * Assumes trip was less than 48 miles ** Tolls and additional surcharges may apply § Replace hourly Limousine Rates with hourly Car Sharing using Example: A Full Size Sedan Car Service in Manhattan costs $37. 00/hour; many services require a 2 hour minimum Switch to “Connect” by Hertz which offers hourly rates as low as $8. 50/hour

Savings Options Continued. . . ion t lu So § Replace weekend Car Service (Friday Drop Off with a Monday Pick-up) with a Hertz “Weekend” Rental Example: Car Service to a Chicago Suburb < 30 miles from Metro Office on Friday evening and back on Monday Morning Base Rate Rental Days Tax at 6% Gratuity at 20% Fuel Total Car Service $84. 00 each way N/A $5. 04 each way $14. 80 each way N/A $207. 68 Hertz Rental* $40. 00 3 $7. 20 N/A $37. 00 avg $164. 20** $43. 48 Cost Savings using Hertz The employee has use of the car for the entire weekend Pick-up the car at a Hertz Local Edition office near you, or in most cases, we offer free pick up and return lut o S ion § Consider “on-premise” Car Sharing with § Maintain small on-site fleet of cars for employee business and personal use * Using Corporate Rates for a Mazda 6 (Midsize) with an 18. 5 gallon tank and 24 Average MPG ** Tolls and additional surcharges may apply

Personal Mileage Reimbursement vs. Hertz Rental lu So t ion § Renting a car may be more cost effective than paying for mileage § Easy to use Mileage Reimbursement Calculations can determine the most economical option Personal Mileage Reimbursement = Miles Driven x IRS Reimbursement Rate Hertz Rental Reimbursement = Rental Cost per Day + Fuel Cost § Hertz can help determine the “break-even” point for short trips so that you can implement policies that use the lowest cost option § You can pick-up the car at a convenient Hertz Local Edition office, or in most cases, we offer free pick up and return. Plus Hertz provides 24 hour Emergency Roadside Assistance § Based on your negotiated insurance coverage, liability for the automobile, the driver and damage to property may be included Round Trip Mileage IRS Reimbursement Rate per Mile Base Rental Rate Average MPG for Rental Car (Mazda 6) Average Cost per Gallon for Gasoline Fuel Cost = (Miles/MPG) x Cost per Gallon Total Cost Personal Mileage 200 $0. 55 N/A N/A $110. 00 Hertz Rental 200 N/A $42. 00 24 $2. 00 $16. 67 $58. 67 $51. 33 Cost Savings using Hertz

In every business there is one company that stands out from the pack, that sets the standard for everyone else. In car rental that one company is…