Heroes Villains In the Corporate Industry Apple vs

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Heroes & Villains In the Corporate Industry Apple vs Samsung

Heroes & Villains In the Corporate Industry Apple vs Samsung

Heroes A hero according to the Longman dictionary of the English language can be:

Heroes A hero according to the Longman dictionary of the English language can be: • a mythological or legendary (figure) often held to be of divine descent and to have great strength or ability • an illustrious warrior or a person, especially a man, admired for noble achievements and qualities (e. g. courage) • the principal male character in a literary or dramatic work • the central figure in an event or period

Villains A Villain according to the Longman dictionary of the English language can be:

Villains A Villain according to the Longman dictionary of the English language can be: • a scoundrel or rascal • (slang) a criminal • (in a novel, play, film, etc. ) the main evil character and antagonist to the hero • (informal) a person blamed for a particular evil or difficulty • (archaic) an uncouth person: a boor

Origins Apple • On April Fools’ Day 1976 Steve Wozniak, Stephen Jobs and Ronald

Origins Apple • On April Fools’ Day 1976 Steve Wozniak, Stephen Jobs and Ronald Wayne formally filed the partnership papers for Apple Computer Company • The Apple Company went public in 1980 Samsung • In 1938 Lee Byung-chull founded Samsung Sanghoe, a small trading company which later diversified moving into businesses such as insurance, securities, and retail. It took until the late 1960’s before Samsung Group entered into the electronics industry • In 1969 Samsung Electronics, a subsidiary of Samsung Group, was established with an investment of 330 million won by Lee Byungchul • In 1980, the Samsung acquired Hanguk Jeonja Tongsin and also Samsung transformed itself once more and took the name Samsung Electronics Co. , Ltd replacing Samsung Sanghoe

The Apple I, Apple's first product, was originally to be sold as an assembled

The Apple I, Apple's first product, was originally to be sold as an assembled circuit board, lacking key features that are now included in most electronic computers, and expected the user to buy those items separately. But the Byte shop wanted fully assembled computers to sell. Considering Apple went from this to this, the company was obviously capable of expanding and rising to new challenges. Of course this rise didn’t happen overnight and a prospective timeline ahead shows the strengths and weaknesses of Apples conquests and defeats since their inception.

Samsung’s first electronic device released onto the growing technological market was a black-and-white television

Samsung’s first electronic device released onto the growing technological market was a black-and-white television set to meet the growing demand of its home market. The earliest television sets were produced in the 1930 s. By the midlate 1960 s, colour television had begun to replace black and white technology. Yet in 1969 the company produced its first television, a black and white set. Not wanting to stop their advance in electronics Samsung later joined the mobile phone market. Samsung was the first company to release a cell phone to have MP 3 music capabilities. As such the SPH-M 100 Uproar was a huge success.

Based on the Wikipedia timeline for Apple

Based on the Wikipedia timeline for Apple

Corporate Creativity Conflicts Samsung did not seem overly concerned with the Phone market and

Corporate Creativity Conflicts Samsung did not seem overly concerned with the Phone market and frequently stated they had no overt ambitions in that area. Thus it came as a total surprise for the public, as well as Apple, when Samsung suddenly released their new model which looked startlingly like Apples i. Phone in more ways than one.

Samsung, A Villain ? If criminal activity is an indicator, then consider these points.

Samsung, A Villain ? If criminal activity is an indicator, then consider these points. • In 2005 Samsung pleaded guilty to price fixing with other companies between 1999 to 2002 and was fined $ 300 million, the second highest criminal antitrust fine in US history. In 2010 the EU antitrust watchdog also fined Samsung € 145. 73 million for the same DRAM price fixing. • In 2010 Samsung was again found guilty of price fixing. This time by the European Commission who fined six LCD producers € 648. 925 million. Samsung was let off paying its part of the fine for being the first to cooperate with the EU investigators.

 Samsung, A Hero ? • The Samsung Group donates around $100 million annually

Samsung, A Hero ? • The Samsung Group donates around $100 million annually to the Samsung Medical Centre , a non-profit medical organization. • The Samsung Cancer Centre in Seoul is the largest cancer centre in Asiaeven bigger than Korea's National Cancer Centre and Japan National Cancer Centre. Other corporations such as Sony donate money to but not on such a large scale or as regularly.

Apple, A Villain ? • • April 2009 Apple was found guilty in a

Apple, A Villain ? • • April 2009 Apple was found guilty in a Texas court in that they had “"wilfully infringed" on Opti's data transfer-related patent ” and ordered to pay $19 million in compensation July 2011 Apple was found guilty in a Texas court, of infringing two patents related to downloadable playlists and to pay $8 million in damages to Personal Audio Making their i. Player software (Fair. Play encoding) incompatible with other systems and refusing to license Fair. Play to other firms Not honouring their guarantee of all music files being compatible on the i. Pods Over pricing of i. Tunes tracks sold in the UK Ignoring agreements when it suited them. e. g. Apple vs Apple Corps (the Beatles recording company) Sweatshop conditions in some of Apple’s suppliers in China (2006 Mail on Sunday)

Apple, A Hero ? • Apple Inc. surpassed Microsoft in market capitalization in 2010,

Apple, A Hero ? • Apple Inc. surpassed Microsoft in market capitalization in 2010, it also become the most valuable consumer-facing brand in the world • In 2007, Apple started yearly audits of all its suppliers regarding worker's rights, slowly raising standards and pruning suppliers that did not comply • Innovation, the i. Pod, i. Tunes, the IPhone, the App Store, the IPad • The removal of DRM technology in the i. Tunes Store

 Corporate Controversy • Apple may be losing the lawsuit against Samsung over the

Corporate Controversy • Apple may be losing the lawsuit against Samsung over the i. Phone look-alike (BBC July 2011) • Ironically on the same grounds which allowed Microsoft to dismiss Apple (with the licensing of their own OS), Samsung are using the same loophole on product presentation that caught out Apple before • Apple appear to be upset that the Samsung Galaxy looks like the i. Phone and are cheaper to buy than the Apple ones.

Conclusion Who is the Hero and who is the Villain ? It depends on

Conclusion Who is the Hero and who is the Villain ? It depends on your point of view and when you look at them Both Apple and Samsung have: • Been involved in the courts • Have done things to upset people • Become very successful • Have in the past worked closely together • Have accepted the need for Corporate Social Responsibility

Questions to consider • Do you believe that only people who have the characteristics

Questions to consider • Do you believe that only people who have the characteristics to make them, at times, seem villainous, have the capability to drive an idea or a company forward into success? • Do you think that if you wanted to start a company and had the ideas to produce successful products that you would be able to do so on a small budget as happened in the past? • Do you believe that technology companies like Apple should be creative to improve peoples lives or do they now only seek to make products that will increase profits or extend a monopoly interest?

Glossary - Books • Samsung Electronics and the struggle for leadership of the electronics

Glossary - Books • Samsung Electronics and the struggle for leadership of the electronics industry Anthony Mitchell John Wiley & Sons • Sony vs Samsung Sea-Jin Chang John Wiley & Sons • Apple Confidential 2. 0 : the Definitive History of the Worlds Most Colourful Company by Owen W. Linzmayer • Google – Webster’s Timeline 1874 to 2007 by Philip M. Parker • When Markets Collide : Investment Strategies for the Age of Global Economic Change by Mohamed El-Erian • Online News and the Public by Michael B. Salwen, Bruce Garrison and Paul D. Driscoll • Exploring Corporate Strategy – 8 th Edition by Gerry Johnson, Kevan Scholes and Richard Whittman •

Glossary - Articles • The Guardian, Saturday 23. 07. 11 page 1 (Five Secrets

Glossary - Articles • The Guardian, Saturday 23. 07. 11 page 1 (Five Secrets of the World’s top CEO’s by Adam Byrant •

Glossary – Online Links • http: //en. wikipedia. org/wiki/Samsung • http: //en. wikipedia. org/wiki/Apple_Inc

Glossary – Online Links • http: //en. wikipedia. org/wiki/Samsung • http: //en. wikipedia. org/wiki/Apple_Inc • http: //www. microsoft. com/presspass/features/1999/01 -05 apple. mspx • http: //www. webdesignerdepot. com/2009/05/the-evolution-of-cell-phone-designbetween-1983 -2009/ • http: //www. pocket-lint. com/news/23758/apple-guilty-patent-infringement-19 m • http: //www. whathifi. com/blog/samsung-korea-from-dried-fish-to-olympic-torches • http: //www. fundinguniverse. com/company-histories/Samsung-Electronics-Co-Ltd. Company-History. html • http: //en. wikipedia. org/wiki/Humanitarian_response_by_nongovernmental_organizations_to_the_2010_Haiti_earthquake • http: //www. bloomberg. com/news/2011 -03 -22/apple-s-jobs-must-answer-questions-initunes-antitrust-dispute. html • http: //www. siliconbeat. com/2009/04/27/opti-awarded-19 -million-in-patent-case-againstapple/ • http: //www. itproportal. com/2011/07/11/apple-found-guilty-of-downloadable-playlistpatent-infringement/ • http: //www. apple. com/supplierresponsibility/ • http: //www. charlestlee. com/humanitarian/how-philanthropic-and-generous-is-apple/ • http: //www. samsung. com/uk/images/aboutnew/Samsung. Value. Code_of. Conduct. pdf • http: //en. wikipedia. org/wiki/Corporate_social_responsibility • http: //en. wikipedia. org/wiki/Apple_Inc. _litigation