Helping Adults Think Faster Focus Better Remember More

Helping Adults. . . Think Faster Focus Better Remember More @ Your Library A Demco and Evanced Solutions exclusive for public libraries 1

Brain. HQ – Improving Mental Acuity • • Engage adults in new ways Provide a solution adults want Aligns with the library mission around education & life-long learning Create a pathway to improved health & well-being 2

Why is the brain getting so much attention? Our brains determine the quality of every instant of our lives. • Focusing our attention • Making good decisions • Thinking and reacting swiftly • Recording and processing what we see & hear • Tuning up our navigation skills • Enhancing our selfconfidence. 3

Adults Matter – The Numbers 32. 9% 12, 500 of the US population is age 50+ Americans turn 50 every day 101, 849, 000 53, 364 people in the US are age 50+ Centenarians were counted in the 2010 Census 4

Our brain is at the prime of it’s life in our late 20’s to early 30’s 5

The rate of decline accelerates after age 50 6

Adults Say Brain Health Matters Source: AARP Brain Health Research Study, September 2014 7

What if Your Library Could…. Impact safer driving Improve your memory equal to 10 years of age • 38% fewer dangerous driving maneuvers • Cut their at-fault crash risk by 48% Improve self-confidence • 135% faster auditory processing of speech for people in their 60’s & 70’s to that of the average 30 -something • Were less likely to experience the onset of or an increase in depressive symptoms Posit Science has 100+ Published Research Studies which inform these findings 8

Impact the Health & Vitality of your Community With Brain. HQ™ @ Your Library Libraries are a go-to, trusted source of information with content on every area of a brain healthy lifestyle • Regular exercise • Healthy diet • Mental stimulation • Stress management • Quality sleep • Active social life Expand patron engagement through many formats of content and resources • Electronic Resources / Information • Collection • Programs • Services • Technology Libraries provide access to all, and we all suffer from a decline in brain functioning as we age • Adults • Seniors • Vets suffering from PTSD • Scientists • Lawyers • Doctors / surgeons • Manufacturing line workers • Heavy-equipment operators • Cancer patients • Commercial vehicle operators • Finance workers • Teachers • Police 9

What Librarians are Saying “Lots of excitement, which is great to see! We are definitely getting interest from patrons who aren't regular users or who haven't used their library cards in a long time” 10

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RAILS & Demco Partnership • Annual subscription based on population served • RAILS members get a 15% discount • Promotional materials Ø Posters Ø Bookmarks Ø Table tents Ø Shelf talkers 12

Brain. HQ helps adults Kurt Zastrow, Account Executive phone: 608. 242. 2358 cell: 608. 556. 9257 kurtz@demco. com Think Faster Focus Better Remember More @ Your Library 13