Hello welcome to Brainjuicer A fresh perspective on
Hello & welcome to Brainjuicer® A fresh perspective on measuring customer satisfaction and performance indicators – using auto -evaluation techniques By Siobhan Mc. Quaid & John Kearon (Chief Juicer) Powered by Brainjuicer®. com Ltd, Cambridge, UK
Brainjuicer®s = Interactive, automated Market Research tools The fastest way to get a lot of people to do a little thinking And deliver instant feedback direct to your desktop Brainjuicer® Brain Juicer
Brainjuicer® - quietly revolutionising research Current Research Brainjuicer®s Time consuming: 3 days+ Set up Automated: 2 -3 mins Dull: 15 mins / hour+ Completion Fun: 2 -3 mins Slow: 2 -4 weeks Results Fast: instant Expensive Costs Frugal Brainjuicer®
The ‘Mind Reader’ from Brainjuicer® what do you associate with the Internet? speed ‘Mind Reader’ automates the association game to reveal Psychologists use the association game to reveal a subject’s conscious and unconscious meaning the meaning of your chosen subject… Brainjuicer®
This is what 33 BICS and 19 SMEs thought was Best/Worst about The RPE EBN Business. Connect project Date: 5/2/2002 Powered by Brainjuicer®. For help & advice on interpreting your results; +44 (0)7967 33 28 17 results@brainjuicer. com
3 rd Order Associations 2 nd Order Associations Best 1. find international partner Top 8 Associations 1. new business 1. follow well known practice 5 2. know others experiences 2 2 nd Order Associations 1. help SMEs internationalise 3 5. great tool for BICs 1. database of contacts 7 (16%) 5 (12%) 1. Initial filtering of B 2 B 2. BICs facilitate process 1 1. more success for my co 3. could add real value 1 1. business growth 1. potential profit & growth 2. new business for the B 1. new markets and partners 1. meeting potential partners 4 4 1. developing business 2. international contacts 3 2. Business opportunities 6. the Madeira convention 7 (16%) 1. opportunities to develop 2. good reputation for BICs 1. new sources of finance 2. more competitiveness 4 (9%) The RPE EBN Business. Connect project view source 1. new business for SMEs 4 7. system 4 finding partners 4 (9%) 3. international contacts 6 (14%) 2 1. matching & meeting 2 1. new business for SMEs 1 3. Adds to existing network 2. Partnerships 8. Joint BIC business 4 effort (9%) 4. new contacts in Europe 6 (14%) 2 1. More opportunities 1 1. BICs working together 3 4 1. unique, useful resource 2. nothing else exists 1. expansion & profitability 1. Grants 2. greater outreach 1. secured contacts 2. find partners for my com 52 respondents 2. new projects 1. greater success 1. common strength, expe 2. Joint business strength 1. Partners for cooperatio 2. Database of contacts 1 Number of mentions / % +3 Powered by Brainjuicer® +2 / +1 0 -1 / -2 -3 averaged …… feelings. . ……. for each. …association Produced 5/2/2002
3 rd Order Associations 2 nd 1. wasted opportunity 2. wasted opportunity and effort Worst Order Associations 1. give up trying 1. search engine not effective 2. Matching too large 2. 1. Need to prepare for coop 3. 2. Nothing comes of the work 1. Loss of interest 2. lack of demand for it 3 rd Order Associations 2 nd Order Associations Top 8 Associations 5 leads to frustration 3 SMEs not ready 4 5. will SMEs use the 5 portal? (10%) 1. difficult to find matches 3 1. limited utility if not 16 (33%) 1 2 1. less overall success 1. cannot make good matches 1. not committed enough 4 6 2. info. on SMEs too general 6 (13%) 6. partners participation 4 (8%) The RPE EBN Business. Connect project 1. Gives no focus! 1. cant use it otherwise 52 respondents view source 1. Clients vary too much 2 1. few business opportunities 2. sectors vary too much 2 3. extend sub-classification 2 1. would like 2 to know more 7. not accessible enough 3 (6%) 3. Maybe not focused enough 6 (13%) 1. more need to know abo 2. needs participants to work 1 1. poor revenue return 1. short 1. time consuming for BICs 1. not enough place to explain 2. ? 2. 1. time consuming for BIC 1. limited information flow 2. too much dependency on BIC 4. SMEs not serious 1. useless for SME 2. frustrating/time consuming 1. more specific activities 1. defeats the purpose SME cannot see what it is 3 3. SME better defines demand 1 1. could be more successful 4. 1. the costs 1 4. no SME access 8. budget 6 (13%) 2 (4%) restricting its potential Powered by Brainjuicer® 1. limited results 2. no budget for work 1 Number of mentions / % 1 +3 1 +2 / +1 0 -1 / -2 -3 averaged …… feelings. . ……. for each. …association Produced 5/2/2002
How important is it for your BIC to help Internationalise businesses? 52 respondents Powered by Brainjuicer® Back to mind map Produced 5/2/2002
Suggest It Box Idea generation at the speed of thought. Powered by Brainjuicer®. com Ltd, Cambridge, UK
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