Hello from Civitas We are Arthur and Stephanie

Hello from Civitas! We are Arthur and Stephanie

Advertising/Marketing and Fake News TRUTH theme. What in media will be our common is the definition of TRUTH or something that is TRUE? Fact Reality Accurate

What is Media? Collective communication outlets or tools used to store and deliver information or data. What does MANIPULATE mean? To control or influence (a person or situation) cleverly, unfairly

ADVERTISING What is it? A tool to get people to buy goods and/or services or to spread awareness of an issue/problem in PUBLIC SERVICE ANNOUNCEMENT ads. WHAT IS A CONSUMER? You! People who buy and use products and services advertised How “good” of a consumer are you? (Can you be a good consumer? ) Let’s check…

What companies use these icons in their advertisements?

What slogan (or tagline) does the following advertise? “Betcha can’t eat just one!” “I’m Lovin’ It!”

“The Quicker Picker Upper. ”

“Just Do It!”

“Melts in your mouth, not in your hands. ”

“Like a Good Neighbor…” “State Farm is there. ”

“Think Different. ”

“Finger Lickin’ Good. ”

“The best part of waking up is ______ in your cup!”

“$5 Footlong”

You all are VERY good consumers!! Do companies market products for your age group specifically? Are you manipulated? Are you persuaded? Why are you a powerful group for marketing, even though you don’t have a lot of disposable income? What products are marketed for teenagers? What kind of cell phone is the coolest? ! What services are marketed for teenagers? Think for a minute…is there something you wish you could have after seeing an advertisement for it? Anyone want to share?

Where do you see advertisements? Internet, magazines, commercials on TV and at the movies, billboards, on vehicles, newspapers, mail… We see about 5, 000 ads a day!

i. Gen generation, coined by Jean M. Twenge, Ph. D, born 1995 -2012 (Millennials (1980 -1994), Gen. X (1965 -1979), Baby Boomers (1946 -1964) Oldest were 12 when i. Phone came out in 2007 Not as interested in driving as previous generations Minimal socializing outside of home compared to earlier generations Safer In no hurry to grow up Inclusive of others Average teen checks phone 80 x a day—sleeps with it! That’s a lot of advertising potential…

Ad placement is rapidly changing

DIGITAL ADVERTISING Computers vs. People A page takes about a second to load on a device An auction takes places, 200 milliseconds your “cookies” or identity is made available to about 500 companies that have been tracking you on the Internet ALGORITHM Bidders representing travel, technology, education, music, entertainment, etc. Computers programmed by engineers to track you on behalf of advertisers and bid 1/10 of a cent to 2 cents per bid Clicks and purchases tracked, so advertising gets very specific and SMART

Back to truth…are all advertisements honest? IT IS AGAINST THE LAW TO LIE IN AN ADVERTISEMENT. A government agency called the Federal Trade Commission tries to protect consumers. Outright lies are rare, but stretching the truth and “telling stories” is what good advertisers do. So, the FTC has THREE QUESTIONS FOR CONSUMERS to consider when analyzing advertisements.

Ask Yourself… 1. Who created the ad? 2. What does the ad want you to buy, do, and/or think? 3. What is the story they want you to believe? What is true?

Who created this? What do they want you to buy? What’s the story?

Good Questions When Analyzing News, too. What is News? Traditional news is believed to be fact-based, objective, sourced, and can almost always be trusted to report events honestly. Also BIASED NEWS--This is news reported with an opinion, and is meant to further an agenda. This news sometimes doesn't report all the facts, makes judgments about events, and often tries to frame stories to fit a narrative. This type of news should be viewed cautiously. And FAKE NEWS--This is NOT news. Events are often either completely made up or sprinkled with facts. Headlines often tell the reader how to feel or are vague in their sources of information. Is almost totally unreliable. (Comes in meme form)

News Exists on a Spectrum It can be hard to say where one begins and another ends Fake News Biased News

FAKE NEWS IS NOT TRUE (The term is being used by some to describe biased news. ) Understand traditional media in print/digital form and TV shows, i. e. The New York Times and Washington Post and “leaning-partisan” news sites like MSNBC and Fox News

The Weekly World News was a largely fictional news tabloid published in the United States from 1979 to 2007, renowned for its outlandish cover stories often based on supernatural or paranormal themes and an approach to news that verged on the satirical. Its characteristic black-and-white covers have become popculture images widely used in the arts. It ceased publication in August 2007.

When should you be skeptical? The source is not a recognizable name. Look at URL, if it ends with. com. co, be suspicious No author(s) listed or links/sources weak/questionable. Any quotes? Check links. Read past the headline—are photos credited? Check the date, if there is one Odd spelling/grammatical errors—too many exclamation marks and/or capital letters Ads are odd or “news” is sponsored content Some state in “About” info that they are a satire site Think before you share—look up the “news”

Check a story on one of these websites: www. factcheck. org www. snopes. com

Chrome Extensions to Help Detect Fake News Project Fi. B: —Verifies images and text on Facebook B. S. Detector—works on Facebook, Twitter, as well as news sites. No image detection Official Media Bias Fact Check Icon Fake News Blocker Available for free on the Chrome store!

Bad Photo-Editing also a red flag

Photo Manipulation Soviet Union regularly erased disgraced political leaders from photos. The left shows Nicolai Yezhov with Joseph Stalin in original picture from 1930 s.

“Fake” News—a young victim of war in eastern Ukraine? An image from a photo competition in Australia in 2010, before fighting in Ukraine started (2014).

Checking an Image Click and save image Go to Google Reverse Image Search Upload Picture Choose “Show Matches” A list of image uses will appear, with original use/date if known Also Findexif. com (uses URL of the photo, no need to upload) Also Foto. Forensics. com

No, Emma Gonzalez did not tear up a photo of the Constitution

And she did not attack a truck… Britney Spears in 2007 attacking A photographer’s truck.

Clickbait Can be ads or “news” stories. Often both. Use buzzwords to capture our attention: o SHOCKING! o CONFIRMED! o YOU WON’T BELIEVE! o SECRET or HIDDEN o THE TRUTH ABOUT

CLICKBAIT SAMPLE

CLICKBAIT SAMPLE

CLICKBAIT SAMPLE

CLICKBAIT SAMPLE

IS THIS REAL NEWS? React 365 posted in October, 2016: While it is not entirely impossible, it is incredibly uncommon for salt water dwelling creatures to stay for lengthy periods of time in fresh water. However, two Great White Sharks have managed to survive the trip and make their way up the Mississippi River. Here they are near St. Louis, MO.

According to Snopes. com, with search of “sharks in Mississippi River”: Photo has been circulating since 2008, so 8 years old Bull sharks in Rio Sirena River, located in Corcovado National Park in Costa Rica React 365 is a website that lets you create fake news to “prank” others Goes on to analyze shark fins. These are not Great White shark fins.

Real News? Fake News? Biased News?

Real News? Fake News? Biased News?

Real News? Fake News? Biased News?

Real News? Fake News? Biased News? Go to Snopes. com

Real News? Fake News? Biased News?

The Navy Midshipmen played Tulsa University Golden Hurricanes on September 30, 2017 and prayed before the game started. They beat Tulsa 31 -21, btw.

Real News? Fake News? Biased News? DO NOT EAT THOSE BABY CARROTS IN BAGS. . EVER! Did You Know? : The small cocktail (baby) carrots you buy in plastic bags are made using the larger crooked or deformed carrots which are put through a machine which cuts and shapes them into cocktail carrots. Once the carrots are cut and shaped into cocktail carrots, they are dipped in a solution of water and chlorine in order to preserve them. This is the very same chlorine used in pools. Since they do not have their skin or natural protective covering, they give them a pretty hefty dose. You will notice that once you keep these carrots in your refrigerator for a few days, a white coating will form on them. This is the chlorine resurfacing. Chlorine is a very well known carcinogen, which causes cancer. Stick with carrots the way they grow in nature. They are a little bit more work to slice, but it’s worth it to avoid dosing yourself with chemicals. On Snopes. com

Are these Real News, Biased News, or Fake News headlines? Laura Ingraham Apologized For Mocking David Hogg After Advertisers Threaten To Leave Her (Buzz. Feed) Americans are richer than they were in the 1970 s (The Economist) 20 Shots in Sacramento: Stephon Clark Killing Reignites a Furor (The NY Times) Mark Zuckerberg Prepares For Congressional Testimony By Poring Over Lawmakers’ Personal Data (The Onion) Looking Back at the Democratic Hysteria Over Trump’s Tax Cuts (The Weekly Standard) Rex Tillerson: I hope Trump Finds Out He’s Impeached On Twitter (Borowitz Report)

President Trump and “Fake News” Over a year ago it was reported Donald Trump would be executive producer of “The Celebrity Apprentice. ” Kellyanne Conway defended him. Trump later said it was all “fake news. ” President Trump has tweeted “fake news” over 150 times since the above story and has used the word fake on average of about once a day. Ironically, true “Fake News” describes the propaganda and lies from Russia (and other places, even within America) that filled Facebook, You. Tube, etc. during 2016 Presidential campaign. Trump’s “Fake News” complaints are usually credible reports he just doesn’t like. Since 2015 Politifact has counted over 330 public statements by Trump that it judges to be mostly or entirely false. Excellent journalism prioritizes evidence and verifies sources. On April 2: “So funny to watch Fake News Networks, among the most dishonest groups of people I have ever dealt with, criticize Sinclair Broadcasting for being biased, ” he tweeted.

RUSSIA FAKE NEWS STORIES (during 2016 presidential campaign) Pope Francis shocks world, endorses Donald Trump for President “Pizzagate, ” a made-up story of a pedophilia ring supposedly being run out of a Washington D. C. pizza parlor by Hillary Clinton and her campaign manager Claims Hillary Clinton had a brain injury and was losing her mind Melvin Redick, with a young daughter, posted on FB a link to a brand-new website, #DCLeaks, saying “These guys show hidden truth about Hillary Clinton, George Soros and other leaders of the US. ” Image search resulted in photo from Brazil. Another photo of his “daughter” on his FB profile showed Brazilian electrical outlets in the background.

Sinclair Story Sinclair Broadcast Group owns/operates 193 TV stations (plans for more by purchasing Tribune Media Co. ) Dozens of anchors across the country gave the same speech to millions of viewers Quotes like “The sharing of biased and false news has become all too common on social media” and “Some members of the media use their platforms to push their own personal bias” and “This is extremely dangerous to our democracy. ” Deadspin video of news anchors

Fake news not a recent concept! 1917— 5 photographs taken by 2 cousins who were 16 and 9. FAKE NEWS? !

Over 60 years later, the cousins admitted they were not real. However, this one, they said was indeed real.

Message? BE VERY CAREFUL about what you read and share! THE END!!

BACK TO ADVERTISING…

Advertisers use three categories of persuasion: PATHOS, ETHOS, LOGOS. PATHOS appeals to the consumer’s emotions: sadness, anger, fear, affection, humor

More PATHOS ads (pull at our emotions!) Who created the ad? What are they selling? What is the story they want you to believe?

PATHOS—What are the emotions they want consumers to feel? Who created the ad? What are they selling? What is the story they want you to believe?

ETHOS is what is ethical or right. Often persuasive ads with ETHOS are testimonials or famous people or someone with authority. Who created this ad? What are they selling? What is the story they want you to believe?

LOGOS=Logical, persuasive LOGOS ads use statistics, facts, studies, surveys, and comparison words. Who created the ad? What are they selling? What is the story they want you to believe?

Pathos, Ethos, or Logos? Who created the ad? What are they selling? What is the story they want you to believe?

Pathos, Ethos, or Logos? What are they selling? What is the story they want you to believe?

PATHOS, ETHOS or LOGOS? What are they selling? What is the story they want you to believe?

Pathos, Ethos, or Logos? What are they selling? What is the story they want you to believe?

Pathos, Ethos, or Logos? What are they selling? What is the story they want you to believe?

Pathos, Ethos, or Logos? What are they selling? What is the story they want you to believe?