Healthcare in Social Media Presented by Carolyn Gamoso

Healthcare in Social Media Presented by: Carolyn Gamoso

Is there a doctor in the house? !? !? YES! …sort of

Objectives: § Describe the characteristics of online consumers. § Discuss the benefits and risks of social media. § Examine the implications of the internet and social media on the health consumers. § Identify ethical issues related to the use of internet and social media. § Analyze the role of INS in the use of internet and social media.

Who is the online consumer? Empowered and engaged individuals with a “self-defined” need to obtain health information online, either for themselves or others, on various topics like primary prevention and health promotion, disease prevention, treatment options, and management of illnesses (Lewis et al. 2010).

Who is the online consumer? In 2012, the majority of consumers Half of those health inquiries were for the online themselvesonline and half consumers were on someone else’s behalf. were either female, white, ages 18 -49, had a higher education level, or had higher incomes (Fox & Duggan, 2013)

What are their expectations? n o i Answerm. Billing t o o r P h alt. Questions He E-Mail k o Bo ents Testointm R p esul p A ts Medical Conditions CONVENIENCE INFORMATION P res s t n cri Update Personal e m t a ILLNESSES Re ptio e r Information T fill Medical n Records s Chatroom (Nelson & Ball, 2004)

What are their expectations? • Consumers want to access information on health promotion, medical conditions & chronic illnesses, and treatments for the such as well as access to their own medical record information and test results. • Consumers want to communicate with healthcare providers via e-mail which gives them a chance to communicate off hours and compose their thoughts and questions on their own time. • Consumers want to be able to book appointments, order prescription refills, update information, and answer billing questions. (Nelson & Ball, 2004)

Where are they looking? § In 2012, 72% of online consumers looked online for health information § 77% started on search engines like Google, Bing, or Yahoo § 13% started on specialized health information sites like Web. MD § 2% looked for health information on general sites like Wikipedia § 1% started their searches at a social network site like Facebook (Fox & Duggan, 2013)

At its very core, Social Media Users shareto opinions, knowledge, & content allows users Social Media exchange user. Users create & generated initiates content voluntary with other users participation & maintain relationships with communication. Thus, passive users other users who now become active have similar producers. (Zokepli & Karulzaman, 2014) needs, interests, or

A Risky Business… § Privacy, Confidentiality & Security Breach of personal information § Social Media lacks regulation § Information can be unreliable § Information can be targeted (ie. marketing ploys) § Advocacy vs. Accuracy - Consumer Perception of Information can be obscured by user comments/opinion (Lau et al. , 2012)

Health information and staying updated Social support Giving and receiving advice from peers with like conditions Healthcare Efficiency Cost reduction through education Quality healthcare improvement (ie. comparing providers) Increased interactivity improving provider-patient relationship Self Care and Self-Management (Antheunis et al. , 2013)

Understand value for Social Media’s ability to engage the public in order to promote health Understand to § Take advantage of how “instantaneous” use social media and howpost attribute of Social Media meaningful and digest criticalonline health consumers information content (Prasad, 2013) § Utilize multiple Social Media platforms to reach larger audiences (Neiger et al. , 2012)

Take responsibility for what you post. Protect Brand Image § Adhere to organizations Social Networking/Media policies Maintain profession’s ethical standards. § Dual citizenship – professional vs. Digital professionalism personal. Beware that separate accounts §do Benothonest guarantee privacy §§ANA’s “Principles For Social Networking Share good information Define & objectives and thegoals Nurse” § Refutestick badtoinformation them when posting information Protect patient privacy/confidentiality (Gagnon & Sabus, 2014)

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