Health Savings Accounts Transition to Health Equity HSA

Health Savings Accounts Transition to Health. Equity® HSA Fund Administrator IU 65 Market Segment Sales Training An independent licensee of the Blue Cross and Blue Shield Association. 1

Introductions Health Savings Accounts Today’s presenters + Peter Fournier – Project Implementation + Traci Parker – Product Management + Julie Cates – Marketing Communications + Anne Miesel – BCBSNC Master Trainer & Facilitator 2

Welcome! Health Savings Accounts Agenda + + Why this change? When? Why Health. Equity? (Peter) Member value and experience (Traci) Communications & enrollment process (Julie) Who to call for assistance 3

Housekeeping Health Savings Accounts Submit questions via chat function Send To Send 4

HSAs – A cost saving solution Health Savings Accounts $140 $120 BCBSNC HSA Assets (in millions) $100 $80 $60 $40 $20 $0 National source: Estimate derived from Year-End 2013 Devenir HSA Market Survey. 5

Today’s CDHC requirements Health Savings Accounts Competing in today's consumer-driven environment demands: – Simple, integrated products – Choices and flexibility – Better technology – Competitive pricing – Support and service that stands out Position BCBSNC for the Future 6

HSA transition Health Savings Accounts IU 65 customers Group customers 7

Powerful, easy health savings solutions Health Savings Accounts Nation’s oldest, largest – and fastest growing – dedicated health savings trustee + + + Best-in-class products Single, integrated administrative platform Online and mobile resources Acclaimed service and support Focus on education – Helping members build health savings 8

Qualified HDHP plans Health Savings Accounts Five qualified high deductible health plans: + Blue Advantage Bronze 2700/5500 + Blue Value Bronze 2700/5500 + Blue Local with Carolinas Health. Care System 9

Health Savings Accounts Member Experience 10

More member value – earning potential Health Savings Accounts + + + Tiered account interest rates Larger balance/larger rate Choice of deposit account Free Investment trades Best-in-class funds* *Funds subject to change. 11

More member value - account control Health Savings Accounts Health. Equity member portal Health. Equity mobile app 12

Health Savings Accounts SSO to Health. Equity

More member value – real service Health Savings Accounts + Dedicated 800# for BCBSNC + Live answer – on shore + From simple help to complex health care account advice Rosario, Member Services Salt Lake City, Utah 14

More member value – more free services Health Savings Accounts + Monthly admin fee for BCBSNC IU 65 members is FREE 15

At a glance comparison Health Savings Accounts Item Statements Investment Account Minimum Investment Account Fee Paper Checks / Reimbursement Customer Service Hours Customer Service Operations Customer Service Experience FDIC Insured Interest Bearing Deposit Account Not FDIC Insured Interest Bearing Deposit Account (Yield Plus) Health plan/HSA integrations Integrated Platform Benefit. Wallet Available Online Monthly Free, $1. 25 Mailed $1, 000 $2. 90/month standard investments (22 investment options) $5. 90/premier investments (400+ investment options) Available, First 40 Checks Free 8 a. m. - 11 p. m. M - F On shore/Off shore VRU answer Health. Equity Available Online Monthly Free, $1. 00 Mailed $2, 000 Free 39 investment options Only eligibility is shared Not Available / $2. 00 per check 24/7/365 On shore Live answer; advisors 4 Tiers Based Upon Deposits Interest Rate 0. 05% - 0. 40% Deposit Range $0. 01 - $10, 000+ 4 Tiers Based Upon Deposits Interest Rate 0. 05% - 1. 50% Deposit Range $0. 01 - $10, 000+ Eligibility & claims data is shared No Yes - HRA, FSA and HSA Interest Rate 0. 05% Not Available 16

Benefit. Wallet fee notice Health Savings Accounts + + Benefit. Wallet account list ~12, 000 open accounts Timing is December 1 st Letter from BCBSNC Inform, educate and motivate current Benefit. Wallet account holders about – The transition to Health. Equity and what that means to them – Where to find account transfer information – The Benefit. Wallet fees they will pay $3. 50 /month fee Balances < $1, 000 17

Transferring your HSA Health Savings Accounts + Transfer details and forms at the new co-branded education site 1. For Benefit. Wallet account holders 2. For all other account holders 1 2 18

Transferring from BW to HEQ Health Savings Accounts 1. Trustee-to-Trustee Transfer – – – BW does the work; charges a check fee Member completes transfer form; sends to BW BW will transfer funds to HEQ within 3 -6 weeks BW charges $25 check processing fee BW will process any applicable tax reporting 2. Rollover – – Member does the work; no check fee Member confirms balance; writes check to HEQ Member calls BW to close account Member responsible for tax reporting 19

$25 transfer offer from Health. Equity Health Savings Accounts 1. Accelerated credit (BCBSNC only) – – $500+ Transfer must post within 90 days of activation Earn 2 x interest up to $25 credit within 90 days Offer expires 11/1/15 2. Double interest (standard offer) – – $250+ Transfer anytime Earn 2 x your interest rate up to $25 Offer does not expire NOTE: credit does not count toward maximum contribution 20

Health Savings Accounts HSA Marketing Communications Enrollment Process 21

IU 65 marketing / education materials Health Savings Accounts + Benefit. Wallet fee notification + HSA Candidate letter – Enrollment website – www. healthequity. com/NCGet. Started + HSA online resources – Experience. HSA. com >> www. healthequity. com/ed/bcbsnc + Member brochure and guide + HSA Welcome Kit 22

Qualified HDHP plans Health Savings Accounts Five qualified, high deductible health plans: + Blue Advantage Bronze 2700/5500 + Blue Value Bronze 2700/5500 + Blue Local with Carolinas Health. Care System 23

Sign-up process Health Savings Accounts Sends eligibility Sends letter Opens account 24

Health Savings Accounts 25

Sign-up process continued Health Savings Accounts Verification information + Name + Date of Birth + Zip + SSN 26

Member education Health Savings Accounts + + + + Educational videos Webinars Tutorials Guides Calculators Forms Contact info 27

Member brochure and handbook Health Savings Accounts U 10299, 9/14 28

Member welcome kit Health Savings Accounts + + Co-branded Welcome letter Quick start brochure Debit card mailer Debit card 29

Sales resource site Health Savings Accounts + + + + Marketing materials Training decks Process documents Fees schedule Forms Demos Contact info

Health Savings Accounts Questions? 31

Health Savings Accounts Who to call for assistance 32

Who to call for assistance Health Savings Accounts Health. Equity + 1. 877. 713. 7682 24/7/365 + memberservices@healthequity. com BCBSNC + Agent Call Center + 1. 888. 868. 5598 + Indiv Producers: Agent. Services@bcbsnc. com + Group Producers: group. agentcontactcenter@bcbsnc. com 33

Follow-up Health Savings Accounts After the webinar + + Presentation Q&As Webinar recording Sales resources site We want your feedback! + Complete brief exit survey 34

Health Savings Accounts Thank you! An independent licensee of the Blue Cross and Blue Shield Association. 35