HEALTH COMMUNICATION Dr M Salman Shah M B
HEALTH COMMUNICATION Dr. M. Salman Shah M. B. B. S. , MD. , Fellow -FAIMER (USA) Assistant Professor 10 November 2020
Learning Objectives • • What is Communication? The Communication Process Types of Communication Barriers of Communication 10 November 2020
Communication • A two way process of exchanging or shaping ideas, feelings and information. • A process necessary to pave way for desired changes in human behaviour and informed individual and community participation to achieve predetermined goals. 10 November 2020
Purpose of Communication • • Sharing our ideas thoughts Making ourselves understood Reaching decisions Engaging in discussions 10 November 2020
A patient saw a physician for the first time. The physician wanted to learn everything about the new patient, and listened attentively without interruption. The patient paused after a while and wept. “No one let me do this before, ” was the response 10 November 2020
• The ultimate goal of all communication is to bring about a change in the desired direction of the person who receives the communication. • Cognitive • Affective • Psychomotor 10 November 2020
The Communication Process 10 November 2020
ELEMENTS • • • Sender (Source) Message Channel Receiver (audience) Feedback 10 November 2020
e ag CHANNEL s s e M Barrier SENDER (encodes) RECEIVER (decodes) Barrier Feedback/Response 10 November 2020
Characteristics of effective communications Effective communication requires the sender to: • Know the subject well • Be interested in the subject • Know the audience members and establish a rapport with them • Speak at the level of the receiver • Choose an appropriate communication channel 10 November 2020
Receiver • Controlled • Uncontrolled 10 November 2020
Characteristics of effective communications The receiver should: • Be aware, interested, and willing to accept the message • Listen attentively • Understand the value of the message • Provide feedback 10 November 2020
Characteristics of effective communications Effective communication requires the message to be: • Clear and concise • Accurate • Relevant to the needs of the receiver • Timely • Meaningful • Applicable to the situation 10 November 2020
Characteristics of effective communications The channel should be: • Appropriate • Affordable • Appealing 10 November 2020
What are the most common ways we communicate? rd o W en Spok Written Word 10 November 2020 ges a m al I u s i V Non -ver bal
Channels of communication • Interpersonal communication • Mass Media • Folk or Traditional Media 10 November 2020
Interpersonal Communication (IPC) Is a person to person, two-way, verbal and non verbal interaction that includes the sharing of information and feelings between individuals or in small groups that establish trusting relationships. . 10 November 2020
IPC in health care settings takes place between service providers and their clients and members of the community and is a key element in maximizing access to quality care. counseling and starts with understanding the critical role of good client service 10 November 2020
Mass Media Advantage Reaching a larger population in a shorter time Disadvantage One way process Feedback mechanism poorly organized 10 November 2020
Types of Communication 10 November 2020
Types of Communication • One-way communication (Didactic ) Draw backs Knowledge is imposed Learning is authoritative Little audience participation No feed back Does not influence human behaviour 10 November 2020
• Two way communication (Socratic) • Verbal communication • Non- verbal Communication 10 November 2020
Characteristics of effective communicator An effective verbal communicator: • Clarifies • Listens • Encourages empathically • Acknowledges • Restates/repeats 10 November 2020 An effective nonverbal communicator: • Relaxes • Opens up • Leans toward the other person • Establishes eye contact • Shows appropriate facial expressions
• Formal & informal • Visual • Telecommunication & internet 10 November 2020
- Slides: 24