HEADLINES Headlines sell stories to readers viewers and

HEADLINES • Headlines "sell" stories to readers, viewers and listeners by "telling" them what the story is about and grabbing their attention. • Ideally it should tell you enough to attract your attention but leave you wanting to know more so you read, watch or listen on to find out more information. • Writing good headlines is a skill and this activity will help get you thinking about how to promote your stories with great headlines.

LOOK FOR THE HEADLINE

SOME CLUES AND EXERCISES THE NAKED PERFORMERS WHO SHOCKED LONDON WHY ARE WE ALL SO TIRED? THE NATION THAT HATES TO BE LATE HOW NEANDERTHAL ARE YOU?

SOME CLUES AND EXERCISES • A good headline tells you what the story is about, grabs your attention and leaves you wanting to know more. it needs to be accurate and written in clear language. • Read the story summaries and then write a headline for each one. now, get into small groups and share your headlines. which ones do you like? why?

SOME CLUES AND EXERCISES • 1)your head teacher has praised students for raising more than £ 2, 000 for a charity appeal. pupils held cake sales and took part in a sponsored swim to raise the money. the head teacher says he is very proud of their efforts. • HEADLINE:

SOME CLUES AND EXERCISES • 2) Dizzie rascal says he is excited about the Olympics being held in east London, near where he grew up. the rapper told newsbeat that he did athletics when he was younger and that he would love to perform at the opening ceremony in 2012. • HEADLINE:

LOGO It identifies a company or product via the use of a mark, flag, symbol or signature, logos are there to identity, not to explain, what a logo means is more important than what it looks like. To illustrate this concept, think of logos like people. we prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. it is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them. the logo identifies a business or product in its simplest form.

SLOGAN • It is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. by and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. it has the ability to loan people’s time and attention by putting consumers at the heart of the solution. fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to achieve a successful brand awareness. “THEY HAVE A POSITIVE “X” FACTOR THAT MAKES US LOOK TWICE, THINK THRICE”

SLOGAN identification. a good slogan must stay consistent with the brand name either obviously stated or strongly implied. it’s better to include the name of your business to it. memorable. some of the best taglines or slogans are still being used today, even though they were launched several years ago. beneficial. reveal your purpose and benefits of the product by conveying the message in consumer language. turn bad into good. suggest the risk of not using the product. differentiation. in an overcrowded market, companies on

SLOGAN. differentiation. in an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan. keep it simple. use proven words and short keywords. one word is usually not enough.

SLOGAN .