HBR TOOLS SWOT ANALYSIS Meeting Deck How to

HBR TOOLS SWOT ANALYSIS Meeting Deck

How to Use This Deck § The following slides will help you lead your team through the SWOT analysis meeting. § Use this in conjunction with the SWOT Analysis Manual, which has more information on how to prepare and run your meeting. § Each slide includes talking points in the notes field. Use these to prepare your presentation and guide your discussion. § Customize the slides as needed. You may want to add your organization’s branding, insert new slides, adjust existing slides, and/or revise the talking points. 2

Agenda § Discuss strengths (15 minutes). § Discuss weaknesses (15 minutes). § Discuss opportunities (15 minutes). § Discuss threats (15 minutes). § Put it all together and review completed analysis (15 minutes). § Determine next steps (15 minutes). 3

NEGATIVE STRENGTHS WEAKNESSES OPPORTUNITIES THREATS INTERNAL POSITIVE EXTERNAL The Four Categories of SWOT 4

The SWOT Process 1. Brainstorm 2. Consolidate 3. Clarify 4. Prioritize 5

Internal: Strengths Consider our: § Leadership abilities § Alliances or partnerships § Decision-making abilities § Intellectual property § Quality § Brand § Customer service § Cost advantages § Efficiency § Technology 6

Internal: Weaknesses Examples may include: § Low quality § Weak brand § Poor customer service § Poor reputation among customers § Inefficiency § Lack of technology § High cost structure § No alliances or partnerships § Lack of intellectual property 7

External: Opportunities Consider: § Customers § Suppliers § Pricing constraints § Opening of new markets § Competitor behavior § Related products or services § Changes in technology § Potential partners § Macroeconomic trends § Regulation 8

External: Threats Examples may include: § A competitor lowering its prices § Shifts in consumer tastes § Increased trade barriers § A declining product or market § A supplier who is exerting price pressure § Legislation or regulations that § A new product or service that could be a substitute for our will increase costs or eliminate product or service a product 9

NEGATIVE STRENGTHS WEAKNESSES OPPORTUNITIES THREATS INTERNAL POSITIVE EXTERNAL Putting It All Together 10