Havaianas Robin Erica Susan Mei Why we choose

Havaianas Robin Erica Susan Mei

Why we choose this product and opportunity l. A product from Brazil l 100 percent pure rubber sandal l One of the best products in the world l The generalization l A work of art

What is Havaianas

Category of Havaianas l Woman l Men l Kids/ Baby l Limited Edition

Types of Havaianas

Flash Tresse & Flash Urban Fresh

High Look & High Flower

Slim & Slim Flower

Fit

Skull & Cards

Letrinhas & Flores

Metalic Light Golden & Slim Little Bird

Sunny

surf girl floral

original

brasil logo

Slogan analysis “The Real Ones”

SWOTl Material l Design l Quality l Price Strength

SWOT- Weakness l Informal l More expensive (than the other sandals) l Not good for health

SWOTl To Opportunity expand the variety l Create another selling point

SWOTl creativity l many Threat is a must new brands and imitators each day l customer's consistency

How a havaianas born

Summary: l l l Havaianas is another word for flip-flops. People buy it because of its material, quality, and design. Its weakness are it is not formal footwear, it’s more expensive, and could make a health problem because of the design itself. They still have opportunities to expand the variety of flipflops, therefore, create another selling point. Threat as a top brand, creativity, managing skills, consistency, is a must.

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