Havaianas Robin Erica Susan Mei Why we choose
Havaianas Robin Erica Susan Mei
Why we choose this product and opportunity l. A product from Brazil l 100 percent pure rubber sandal l One of the best products in the world l The generalization l A work of art
What is Havaianas
Category of Havaianas l Woman l Men l Kids/ Baby l Limited Edition
Types of Havaianas
Flash Tresse & Flash Urban Fresh
High Look & High Flower
Slim & Slim Flower
Fit
Skull & Cards
Letrinhas & Flores
Metalic Light Golden & Slim Little Bird
Sunny
surf girl floral
original
brasil logo
Slogan analysis “The Real Ones”
SWOTl Material l Design l Quality l Price Strength
SWOT- Weakness l Informal l More expensive (than the other sandals) l Not good for health
SWOTl To Opportunity expand the variety l Create another selling point
SWOTl creativity l many Threat is a must new brands and imitators each day l customer's consistency
How a havaianas born
Summary: l l l Havaianas is another word for flip-flops. People buy it because of its material, quality, and design. Its weakness are it is not formal footwear, it’s more expensive, and could make a health problem because of the design itself. They still have opportunities to expand the variety of flipflops, therefore, create another selling point. Threat as a top brand, creativity, managing skills, consistency, is a must.
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