Haute Couture Luxury Exclusitivity Beauty Size of market
Haute Couture Luxury Exclusitivity Beauty
Size of market • • Small top part of market (est. 3 % ) High standards, one off pieces Price range massively 2000 clients globally, 200 regular approx. Each house generate 1 bn / year LVMH largest luxury group Arabic women largest consumer sector
Key players • Syndical chamber for Haute Couture Paris • Official members: Adeline André, Gustavo Lins, Chanel, Christian Dior, Christophe Josse, Frank Sobier, Givenchy, JP Gaultier, Maurizio Galante, Stéphane Rolland • Correspondant: Elie Saab , Giorgio Armani, Giambattista Valli, Valentino, Versace • Guest members: Alexandre Vauthier, Bouchra Jarrar, Iris van Herpen, Ralph and Russo, Julien Founié, Maxime Simoens, Yiqing Yin
Market share/ performance • Smallest of fashion market • Largest segment of luxury goods market (worth $930 m ) • Decrease of Haute Couture Houses worldwide for the last 60 years • Five main luxury good companies worldwide, creators of luxury fashion, accessories, perfumes • Richemont Swatch Group, PPR Group, LVMH
Key drivers • New technologies (new fabrics) • Economy (follows luxury economy) • Recession causes houses to focus on more profitable market ( ready to wear) • Media, publicity • Represents exclusitivity, beauty, unique, one on one relationship to customer
Future Trajectory • Will remain as a tradition of French culture as a expression of creativity • Ready to wear and Haute Couture melt together • people will always be willing to pay for luxury and exclusitivity
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