Harper Mobile Connecting with Students 1 Harper College

Harper Mobile Connecting with Students 1

Harper College Linda A. Mueller Manager, Business Systems Development and Support lmueller@harpercollege. edu 2

Harper College �Founded in 1967 �Community college in Palatine, IL (30 miles NW of Chicago) �Enrollment 17, 659 Credit (Fall Headcount 2010 -2011) � 4, 539 CE (Fall Headcount 2009 -2010) � 889 Faculty (204 FT; 685 PT) (Nov. 2010) � 693 Non-faculty (Nov. 2010) � 3

Agenda �Why Go Mobile? �Developing Our Mobile Strategy �Design, Branding & Marketing �Student Engagement, Analytics & Feedback �Looking to the Future…. 4

Hands On (see handout) �Download the app from the App Store �Visit our mobile web site �Watch our You. Tube video 5

Why Go Mobile? 6

Where It’s At: Our Students Pew Research Center • 93% of 18 - to 29 -year-olds own a cell phone; 65% own a smartphone • 31% of current cell Internet users say they mostly go online using their cell phone, not desktop or laptop. • 31% of American adults own a tablet computer • 60% of students sometimes feel “addicted” to their phone • 93% of students claim their smartphone makes their lives easier 7

Where It’s At: Higher Ed 2012 Survey by collegewebeditor. com representing 267 institutions 59% of institutions provide mobile of some type 59% of the survey respondents plan to implement a mobile solution in less than a year 88% identify current students as target audience 83% of existing or planned mobile solutions support campus life by providing a calendar of events, bus schedules or maps among others. 8

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Connecting with our students… 10

�Connecting with our students… …on their terms 11

Student Technology Survey 2011 I would like to use my smart/mobile device for: (check all that apply) Grades My Schedule Blackboard Harper e-mail Course schedule Registration Maps Bookstore Harper events Print on campus Billing Class response system Library book renewal Harper news Cafeteria menu Transportation Print allocation Hawk radio 0 100 200 300 Number of Students 400 500 600 12

Increasing student engagement = Increases likelihood of student success Taking Student Retention Seriously: Rethinking the First Year of College Vincent Tinto Syracuse University 13

…For me, the key piece is recognizing that the mobile computing power in our pockets radically changes not merely our classrooms but, more important, the spaces that students inhabit and the conversations they have outside of our teaching… http: //www. educause. edu/ero/article/mobile-perspectives-teaching-mobile-literacy

Developing Our Strategy 15

Getting Started �Develop internally or partner �Staffing/Financial resources �Timing �Capabilities of staff 16

Partnering with Blackboard �Availability on all popular mobile platforms �Ability to quickly develop and deploy �Market leadership �Scalability 17

Our Mobile Team 18

Test Devices Blackberry Mac w/i. OS simulator i. Pads Xoom Android i. Pods i. Phone Android 19

Timeline Start 7 mos. 8 mos. 13 mos. 14 mos. Kick-off Dec 2010 i. OS June 2011 Android July 2011 Phase 2 enhancements for i. OS and Android Blackberry Jan 2012 Web app Feb 2012 20

Design and Branding 21

Research: What’s Out There? 22

Review Blackboard Implementation Guide 23

Incorporate Graphic Standards 24

Evaluate Icon Sets 25