HansUlrich Goessl DG Agriculture and rural development Moderator

Hans-Ulrich Goessl DG Agriculture and rural development Moderator

Aleyda Hernandez European Parliament, Directorate-General for Communication: The EP election campaign 2014

Brussels, 9 -10 December

Maria Rosaria Fraticelli Industry, Education, Training & Employment Department, Umbria Region, Italy

MA CHI SEI? COSA VUOI? (WHO ARE YOU? WHAT DO YOU WANT? ) I. E. EUROPEAN SOCIAL FUND MADE SIMPLE, ENTERTAINING AND. . . COOL Maria Rosaria Fraticelli Umbria Region

WHAT IS IT? THE INTERREGIONAL AGREEMENT A CAMPAIGN ON EU, ESF IN GENERAL AND LOCAL ESF CO-FUNDED INTERVENTIONS + A FINAL SHOW WITH GUEST STARS AND PRIZES Sardinia Region required to adapt the “Ma chi sei? Cosa vuoi? ” Campaign format to its territory and targets: The 1 st Italian interregional agreement on ESF communication was signed THE RESPECTIVE TARGETS UMBRIA REGION SARDINIA REGION high school students, their teachers and relatives students’parents/relatives/teachers citizens in general Brussels, 9 -10 December

WEBSITE FACEBOOK AND TWITTER Brussels, 9 -10 December

OTHER ADVERTISING AND COMMUNICATION ACTIONS BEFORE 17. 000 DEM (Direct E-mail Marketing) • press releases to 94 media contacts (national and regional press agencies, newspapers, TV and radio channels) + 118 free-lance journalists • 2 local TV specials DURING live streaming video transmission AFTER • short videos on the events • publication Brussels, 9 -10 December

LIVE QUIZ quiz winners won study-visit packages to Brussels 3 steps 1 step • ALL AGAINST ALL • THE INDIAN WARS • HIGHLANDER: There can be only one! direct match among 10 teams of students. The students competing being chosen by schools themselves quiz winners won study-visit packages to Brussels for themselves the parent/relative and the teacher accompanying him/her the six-student team with the highest score Another studi-visit package was selected by lot among the citizens attending the show Brussels, 9 -10 December

LOOK WHO'S TALKING! ESF in a nutshell: a quick question-and-answer interview with the MA + Major co-funded projects explained by testimonials • I. L. S. • School of Enterprise • IDE-E. (Pilot Project) • • • Master & Back Se-stante Research-bursary Merit/Research Grant Guidance • The Research-Grant Scheme • Eurodysseé Brussels, 9 -10 December

THE SINGERS AND COMIC SCENES Mr. Entics famous Italian rapper Black ‘n’ Black international-root rap band based in Perugia Ilaria Porceddu nation-wide famous pop singer Giulio Golia comic actor and M. C. John Peter Sloan prime-time show comic actor. He is also a famous language trainer Brussels, 9 -10 December

WHO ARE YOU? WHAT DO YOU WANT? SCENES Scene 1 - What is your degree? What is your job? Scene 2 - Your job. . . do you know how to get it? Scene 3 - Do you know what to dress for a job interview? A video contest with high-tech prizes Scene 4 - What is your personal entrepreneurial rate? Brussels, 9 -10 December

THE EVALUATION The campaign-and-event participants’ opinion Do you think the initiative is innovative? 89% 93% yes no answer 1% 7% 10% Has your participation in the event increased your knowledge on Eu and ESF? 90% Has your participation in the event increased your knowledge on Eu and ESF? 84% yes no 10% 94% Would you like the regional administration to organize initiative of this kind again? 92% yes no no answer 5% no 16% Would you like the regional administration to organize initiative of this kind again? 1% no 8% Brussels, 9 -10 December no

THE EVALUATION The European Commission’s opinion Mr. Nicolàs Gibert- Morin EMPL E 3 Head of Unit - Italy, Denmark, Sweden Brussels, 9 -10 December

COST BREAK DOWN type of service Cost Graphic concept and implementation. Set. Printing. Service and hiring of all technical appliances € 29. 125, 00 two online-test projecting, one test on entrepreneurship inclination, website, fb, and twitter (implementation and managing), hiring of the head hunter included € 4. 800, 00 Students' EU and ESF training, question list for quiz € 6. 500, 00 comic actor’s performance money style consultant’s performance money # 7 travels to Brussels Catering Video service TOTAL (exclusive of VAT) € 3. 500, 00 € 800, 00 € 7. 900, 00 € 2. 000, 00 € 1. 500, 00 € 56. 125, 00 Brussels, 9 -10 December

TIMING (technical actions only) the earlier, the better (1 year- 6 months before the show) 1. Definition of the target of the audience 2. Fixing the date of the show 3. Fixing the place for the show 4. Europe Direct involvement (definition of the programme and schedule for schools) 5. Definition of the list of questions for the quiz 6. Writing the script of the show and the main dialogues, chose images, define the quiz regulation and prizes 7. Choosing the M. C. 8. Inviting co-funded project testimonials 9. Signing the contracts with artists and guests 10. Planning of the dedicated website 11. Signing contracts with the suppliers for Design, Moving images, Video Makers, Technical appliances Brussels, 9 -10 December

TIMING (technical actions only) one month before the show • Training of the students • Invitations of parents and relatives • Publishing of the website • Recall persons involved in the making of the show 3 weeks before the show • Online-pre registration opening • Ask the press office to issue a first press release on the campaign (and the show) with the indication of website for online-preregistration (only in case the event is open to general public) • Open Fb and twitter accounts 3 days before the show • Closing on-line pre-registration and preparing the lists of participants • Technical briefing with the stage-director and staff personnel Brussels, 9 -10 December

TIMING (technical actions only) 2 days before the show • Rehearsals for stage entries and intervention timing 1 day before the show • Dress rehearsals (final rehearsals) with mic, light, sound check The same day of the show • general meeting (M. C. /host and technicians). Brussels, 9 -10 December

CONCLUSIONS • The best way to learn is having fun. People: ü showed increased knowledge and interest towards ESF topics ü gave many suggestions on what they wanted to know the next time • Value for money: the originality of the campaign generated sensation and spontaneuos publicity • Flexibility: you can decide how complex the final event can be according to the available financial and –above all- human resources • It is important not to make the show. . . just a show • It is impossible to look back: people want more initiatives like this! Brussels, 9 -10 December

Thank you for your attention Maria Rosaria Fraticelli mfraticelli@regione. umbria. it Brussels, 9 -10 December

Brussels, 9 -10 December