Handy Wear By Touch Go Apps Magdalena Wegrzyniak

Handy Wear By: Touch & Go Apps Magdalena Wegrzyniak and Morgan Ziegler Sport and Medical Sciences Academy Hartford, CT

Mission Statement § Handy Wear by Touch & Go Apps allows users to view their closet virtually on an Apple application. Our users can take a picture of the apparel they own, upload it onto their application, and customize their look, all in the palm of their hand. Opportunity § Apple is the fastest growing market § Users can wear their clothing in a variety of ways saving them time and money

Business Profile Type of Business § Retail • Provide customers with an Apple application Legal Structure § Partnership • • Collaboration of ideas Business stability Limited start up fee Faster work ethic

Qualifications We’re qualified to run this business because: § We have contact with an Apple developer § High math skills § One partner is a part of a family business that has been operating successfully for 11 years § We are a part of our own target market

Market Analysis Total Population The number of Apple devices sold worldwide containing a camera. 188, 782, 000 Target Market Potential Market Apple device users between the ages of 13 to 34. In our survey • 88% showed interest in the application • 55% showed a willingness to pay $0. 99+ 72, 632, 540 35, 154, 149

Target Market Segment Demographics § Apple device users between the ages of 13 to 34. Majority of the users are projected to be females. Psychographics Geographics Buying Patterns § The application is sold through the Apple Store, so Apple users worldwide will have access to our product. § Our application targets users who will enjoy creating new looks in a virtual way. § The user will have a large closet and a love for shopping but little free time to personalize their outfits.

Competitive Advantage Handy Wear Factors Pocket Closet My. Closet. com Price $0. 99 Free $0. 99 Quality of Product/Service Poor Satisfactory Excellent Location App Store Online App Store Reputation/Brands Decent Good Excellent Unique Factors/ Knowledge Calendar For Outfits Online Blogs Avatar Selection

Marketing Mix • Social networks Apple device users with a large closet and little time People Apple Store • Internet ads • Word of mouth Product Virtual closet application Place Price $0. 99 per application Promotion

Promotional Mix Promotional Expense Advertising Internet ads Monthly Amount $30. 00 Publicity Facebook, Twitter, You. Tube $0. 00 Personal Selling Word of mouth $0. 00 Total Monthly Promotional Expense $30. 00

Cost of Materials/Labor 14, 600 Downloads for Year 1 for Definition of One Unit Handy Wear Materials Material Description Cost/Total Quantity Application $5, 420. 25/One Unit Total Material Cost per Unit $5, 420. 25 Labor Type of Labor Cost per Hour Time (in Hours) to Make One Unit Design $9. 00 100 $900. 00 Develop $9. 00 400 $3, 600. 00 Total Labor Cost per Unit COGS (per Units) Labor Cost per Unit $4, 500. 00 $9, 920. 25

Economics of One Unit 914, 600 Downloads in Year 1 Selling Price (per Unit) Application ($. 99), Enhancement ($. 99, 25% of users), Advertisement ($20 per day) COGS (per Unit) $25, 367. 50 $9, 920. 25 Other Variable Expenses (per Unit) $0. 00 Total Variable Expenses (per Unit) $9, 920. 25 Contribution Margin (per Unit) $15, 447. 25

Average Monthly Fixed Expenses Fixed Expense Advertising Salary Average Monthly Expense $30. 00 $2, 000. 00 Depreciation (i. Mac, i. Pad) $26. 63 Utilities (Internet, electricity, i. OS program, $70. 00 phone) Rent Total Average Monthly Fixed Expenses $40. 00 $2, 166. 63

Time-Management Plan Schedule for a Typical Week Magdalena Morgan

Monthly Sales Projections First Year Total Units Sold 4

Monthly Break-Even Units Yearly Fixed Expenses Contribution Margin per Unit $25, 999. 56 $ 61, 789. 00 X X 1 = 12 1 12 Monthly Break-Even Units = 0. 035 In an average month, the company will begin to make a profit after selling 0. 035 units. This equals about 171 downloads per month per application

Projected Yearly Income Statement Selling Price per Unit $25, 367. 50 Number of Units Sold 4 $101, 470. 00 Total Sales Variable Expenses $36, 798. 24 $64, 671. 76 Contribution Margin Fixed Operating Expenses $25, 999. 56 $38, 672. 20 Pre-Tax Profit Taxes @ 15% Net Profit $5, 800. 83 $32, 871. 37

Start-Up Investment Start-Up Expenditures Item Where Will I Buy This? Cost Partnership Agreement Weber &Myers , LLC $150. 00 DBA New Britain, CT $10. 00 i. Mac Apple Store $1, 199. 00 i. Pad, i. Phone Apple Store Already Own Total Start-Up Expenditures $1, 359. 00 Cash Reserves Emergency Fund Reserve for Fixed Expenses Total Start-Up Investment $679. 50 $1, 099. 89 $3, 138. 39

ROS & ROI ROS: Return on Sales For My Business: $32, 871. 37 $101, 470. 00 X 100 = 32% Dollar Equivalent = $0. 32 ROI: Return on Investment For My Business: $32, 871. 37 $3, 138. 39 X 100 = 1, 047% Dollar Equivalent =$10. 47

Financing Strategy Total Start-Up Investment Source Amount Personal Savings $3, 138. 39 Totals $3, 138. 39 Debt Equity X Gift

Business Responsibility & Philanthropy § Our business will use 5% of its net profit to buy clothes to donate to the Salvation Army. Business Responsibility § Our business strives to help give clean clothes to people in need of help. Each application will feature the logo of the Salvation Army as a reminder of our responsibility to help.

Business & Personal Goals Short-Term Business Personal • Application features completed • Learn how to use the i. OS Developer Program • Reach 9, 855 downloads • Graduate high school • Create a tutorial website and video • Acceptance to the college of our choice Long-Term • • Create a 3 -D avatar • Reach 20, 000 downloads • Advertise on social networks Release a new app every 3 months • Enrolled in college § Pre Med Program § Forensic Program

Embrace the Designer in You Thank you for your consideration. Handy Wear By: Touch & Go Apps