HADDOCK April 11 2018 SEAFOOD IS BETTER HADDOCK

HADDOCK April 11, 2018 SEAFOOD IS BETTER™

HADDOCK Haddock is known for its medium to firm texture and mild, slightly sweet taste. With attributes similar to Cod and a lower global market price than cod, Haddock can be an ideal replacement for Cod on the menu • Resource Location – UK, Canada, Iceland, Faroe Islands, Norway, Russia, EU • High Liner offers this product all year-round We avoid buying from the summer fishery because it is a softer fish, not the best quality. This is sometimes why Haddock may appear to have a yellow shade • All of High Liner Haddock is MSC Certified • Available Raw, Battered, Breaded, Dusted, Glazed • Raw Product Available in Fillets, Loins, Portions, Tails & Pieces • Traditionally, haddock has been served as Fish & Chips, but it is versatile enough to be served at every caliber of menu

Features & Benefits: 1. Mild Flavour – versatile and can be used in almost any application 2. Marine Stewardship Council Certified – feel good about serving wild, traceable, sustainable seafood to your customers Haddock is most commonly served as Fish & Chips, which is one of the top fish dishes at commercial restaurants. * 3. Variety of Sizes and Cuts Available – a great variety of sizes ranging from a 1 -1. 5 oz (portion) to an 8 -12 oz (fillet). Choose an option to fit your need 4. Versatile - Haddock is very accepting of batters, breadings, dustings, glazes, sauces, crusts, and marinades 5. Popular - Haddock enjoys strong market acceptance, being the preferred species for Fish & Chips in Central & Eastern Canada, as well as being consumed across the US. 6. Great Performance - with its meatier/dryer texture, haddock tends to have less interface when used in a battered application HADDOCK *Technomic Menu Monitor Q 2, 2017

Haddock is 1 of the top 4 preferred species for entrees in Canada And the most cost-effective white top 4 list fish on the Technomic, 2017 Canadian Center of Plate report 4

HADDOCK RAW Products Menu Applications: Haddock is used in fish & chips, baked, broiled, pan-fried, poached, or steamed

HADDOCK Prepped Products Battered:

HADDOCK Prepped Products Breaded: Specialty: