HaagaHelia International Hospitality Management School Ari Bjrkqvist John

Haaga-Helia International Hospitality Management School Ari Björkqvist & John Niser March 15 2018

Kus on mu hobune? Ari Björkqvist Accommodation business since 1982 various tasks in hotels from reception to sales 1982 -1988 sales manager 1988 -1992 Seaside Hotel /marketing manager 1992 -1997 Best Western Finland/Vice President operations 1997 -1998 Best Western Finland/CEO and managing director 1999 -2001 Haaga-Helia 2001 lecturer/Hotel Management and Marketing 2003=> Programme Director / Hotel and Restaurant Management Programme Acting Director 2014 -2015 Programme Director, Head of Campus 8/2015 Project Director, 8/2017 =>

Me, myself and I

Team § In Estonia § In Finland . 4

Hospitality Insiders Club • • Külalislahkuse äri juhtidele ja keskastme juhtidele Ettevõtte liikmelisus 4 korda aastas Uus koht Uus teema Uus kaasus Rahvusvaheline mõõde 400 eurot + KM

Hospitality Insiders Club 2018 kevad 15. 02. 2018 Topic - Art of Food – Markku Halmeenmäki (Haaga-Helia UAS) Case - OKO restaurant, Tõnis Siigur Culinary World 25. 04. 2018 Topic - Hellinn or Talsingi – Peter Vesterbacka Case - Tallink Megastar Joint event with Finnish Insiders Club

Business Short Courses • Käibejuhtimise algkursus majutusega tegelevates ettevõtetes 13. 02. 2018 ja 20. 02. 2018 Terje Kalamees • Turunduskommunikatsioon Eesti külalislahkuse äris intensiivkursus 21. 03. 18 ja 27. 03. 18 Peep Ehasalu • EXPERIENCE EVENT DESIGN AND MANAGEMENT – including study tour to phenomenal event hotel “Huone” in Helsinki. 03. 04. 18 ja 17. 04. 18 Violeta Salonen • Social Media Customer Service for Hospitality How to Deal with Trip. Advisor, Google, Facebook and Others 03. 05. 18 Johanna Mäkeläinen

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HAAGA-HELIA OPENS DOORS TO THE WORKING LIFE HAAGA-HELIA UNIVERSITY OF APPLIED SCIENCES

Haaga-Helia´s fields of education Business Programmes Experience and Wellness Economy Hospitality, Business. Porvoo and Sports Digi Business Information technology, management assistance and journalism The School of Vocational Teacher Education

Five campuses Pasila Malmi Porvoo Vierumäki Haaga Tallinn Hospitality Management Campus in 2019 11

On Haaga-Helia International Hospitality Management School…

Instead of someting like this…

… we will create something like this…

+ parts of Asia

Positioning of the school A completely new positioning The very top schools Les Roches, Lausanne, The Hague… Mediocre schools … red ocean Low level school, no real (academic or competence) ambition

Concept Bricks Haaga-Helia International Hospitality Management School Boutique-type School of Higher Education The School prepares its alumni for top management careers in hospitality business School will include a separate, outsourced living unit for visiting scholars and students, possibly also used as part of the learning process. Number of students: - 100 1. year - 100 2. year - 100 3. year - Total 300 -400 students School is partly physical, partly virtual International, private, based on tuition School is competencebased, industry-related, high-class, flexible, utilizing modern technology where ever possible School staff is international, we take use of online learning, Haaga-Helia´s own hospitality staff and Estonian teacher staff + staff of our international partner schools Degrees: - Diploma in Hotel Management 180 ects - Degree Program in International Hotel Management 210 ects - Degree Program in Hotel Excellence 240 ects School offers, with its international partners, a unique learning environment for its students Curricula are modulebased, and they will be built together with our international strategic partners The admission requirements are based on competences, prior learning, and prior learning success (GPA). We use foundation year to ensure sufficient basic skills for the students

Commercial skills People skills Learning and study skills Leadership skills Team skills (managing a team, participating a team) Time management skills Managing Performance Planning and organizing skills Conflict Resolution skills Behavioral sciences (Customer) Psychology Customer Experience Management skills Social Sciences Customer Relationship Management Human interaction and communication Change management Problem solving skills Methodical Approach Global Mindset and Humanity Intercultural competence Economics (micro-macro) Asset management Procurement skillset Commitment to Excellence Critical thinking Project Management skills Budgeting Life skills Performance Analysis Security, Safety and Risk management Hospitality Sales and Marketing Sustainable Development skills Hospitality mindset Moral Principles and Ethical Standards Technical skills Computer Literacy Financial awareness (Managerial) Accounting Business Analytics Investment competence skills Quality management Entrepreneurial skills Information technology Electronic/Digital distribution Culinary Arts E-Commerce Revenue optimization Research skills Understanding legal aspects of the business Future orientation and seeing the Big Picture, scenario thinking The Art of Food & Beverage Big Data Analysis and Business Intelligence Reservation systems Social media in Hospitality architecture Design skills

Build your International Hospitality Career Get your Hospitality Bachelor & master´s from the best Purdue Global Haaga-Helia International Hospitality Management School Associate Partner school

What are we – Soul of the School? re utu f te rea Os” c e CE ”W Hospitality Management School New innovative combination for the future job market Solid Business Management School mindset Experience Management Culinary Management Food & Beverage management

180 ects Diploma in Hotel Management 210 ects Degree in International Hotel Management 240 ects Degree in International Hotel Excellence Additional competencies competence Foundation period Required skill set

Physical vs. cloud existence of the school School utilizes modern technology and virtual learning, part of modules cloud-based, some physically in Tallinn. For a major part, ubiquous, not tied to place or time, partly physical attendance

Staffing Truly international, no matter the origin

If the new Hospitality Management school is situated in Tallinn – where should it be? § Tallinn city center – Close to major hotels

Student housing School is partly virtual partly physical – students days or weeks on campus – we intend to offer student and visiting professor accommodation at or close to campus

On tuition… 29 24. 11. 2020

Curriculum content providers and resource thinking Partner school x Associate partner school x Purdue Global Haaga-Helia/

Academic Offering – Competencies and international offering – Degree 210 ects and competences Partner school X modules Haaga-Helia modules Partner school X modules Internships and exchanges Foundation modules Estonian partners X, Y, Z

Elaborating the ”Work & Study” Internship section Work Experience 30 ects = ”Management Trainee Program” - It contains specific goals and guidelines, which both the employer and the School agree upon before commencing of the period - Mere ”working in a hotel reception for 6 months” will not do as such, the section has to be a developing sequence of competences and responsibility areas Shadowing the Below an imaginative example of a period corresponding to 6 months of internship: GM Student in Swiss Hotel Tallinn Recognition of prior learning Learning the basics: X hours in housekeeping X hours in reception X hours in kitchen, x hours F&B etc. Monitoring and evaluating the development of comptetences, skills and hospitality attitude on both sides Participating in hotel marketing and sales activities etc. – monitoring of results Helping in making the 3 -week staff work list etc. Supervisory assistant position Supervisory position Managing an event at the hotel. Monitoring and evaluating the results and success Assisting in hotel budgeting process Continuous assessment and evaluation of new competences. Blogging on the development of skills based on academic models by the student. Feedback on the development of skills from the employer and school representative.

Elaborating the ”Work & Study” Internship section II Work Experience 30 ects = ”Management Trainee Program” 30 ects is set and compulsory – additional max. 10 ects is ”additional work in the workplace” – counted by the hours worked, based on a set model. Student in Swiss Hotel Tallinn Recognition of prior learning Learning the basics: X hours in housekeeping X hours in reception X hours in kitchen, x hours F&B etc. Monitoring and evaluating the development of comptetences, skills and hospitality attitude on both sides Participating in hotel marketing and sales activities etc. – monitoring of results Helping in making the 3 -week staff work list etc. Supervisory assistant position Supervisory position Managing an event at the hotel. Monitoring and evaluating the results and success Assisting in hotel budgeting process Shadowing the GM Continuous assessment and evaluation of new competences. Blogging on the development of skills based on academic models by the student. Feedback on the development of skills from the employer and school representative.

What is in it for you – the hospitality business? § International student base § Work and study in businesses § Development and growth opportunities for both the hospitality business and the student § Students shaping, changing and developing the local hospitality business § Real-life business cases with students and professional staff § Chance to develop your business with us § Opening in winter 2019/2020

For more information Ari. bjorkqvist@haaga-helia. fi