Guslander By Minami Iguchi Cindy Yang Asami Noda

Guslander By: Minami Iguchi, Cindy Yang, Asami Noda, Virginia Taylor

History & Background 1910　－ Born in Rudy, Pennsylvania 1948　－ Moved to Oahu, Hawaii 1953　－ Hired as a manager of Coco Palms on Kauai 1965　－ Made it the best-known resort in all of Hawaii 1965

1969　－ Married Lyle Guslander, who run Coco Palms 1985　－　Retired 1992　－ Coco Palms closed due to Hurricane Iniki 2000　－ Passed away when she was 89

Accomplishment s 1965　－ Named “Outstanding Hotel Manager of the Year” among an international selection 1979　－ Named “Man of the Year”, the first woman to win the title 2007　－ Inducted into the Hawai‘i Hospitality Hall of Fame

Marketing Techniques Nightly Cocktail Party Complimentary banquets Special dinner party

Coco Palms Lobby Aulani Resort Lobby Today

Clam Shells

Torch Lighting

The Legend of the Frog Let not the calls of the frogs disturb you here at Coco Palms. Just remember these are the love songs of those who live in the lagoon.

Elvis Presley movie Blue Hawaii Most of the last 20 minutes of the movie was shot on the Coco Palms, which made the Coco Palms Resort achieve early exposure and fame in the 1961.

Criticism Ø The story of Frogs isn’t a real Hawaiian legend? Ø The Torch was used by Hawaiians as a light source when walking or fishing at night, not for the ceremony. Today… What’s not Hawaiian? Hawaii’s Tourism is going more authentic Hawaiian.

Ø Now, many resorts in Hawaii are hoping to change those images, edging away from these kitschy marketing inventions and toward real-life Hawaiian traditions that can make the trip to the islands more special for travelers. Ø The Hawaii Tourism Authority is distributing a new guide to advertisers, travel reporters and others involved in disseminating information about Hawaii that attempts to clarify what is and isn't Hawaiian.