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Guidelines • Please use this “white back-ground template” • Please do not make changes in style of title slide (next slide) • Minimum font size should not be less then 24 • Make sure presentation does not take more then 10 minutes • Please emphasize on findings and recommendations instead of method and results Thank You Organizing Team

Challenges of small and medium enterprises in Pakistan Presenter Marvi Siddiqui, student of Sukkur IBA University Co-Authors Tooba Abdullah, Naveed Malik, Nabeela Ramzan, Moeezullah Qureshi (Students of SIBAU) Supervisor Dr. Waqar Akram, Associate professor, Sukkur IBA University

Introduction • The economy of Pakistan is surviving because of survival of SMEs. • Almost 90% of all the business are SMEs of which 77% is consisting of industrial employment. • 3, 200, 000 businesses in Pakistan, 90% are private businesses and employ nearly 78% of the nonagriculture labor force (Economic Census of Pakistan 2005).

Introduction • Situation: Play critical role in the progression of technological innovation, sourcing to large industries, promoting economic renewal and social development. • Problem: Not in a condition to survive • Question: How mismanagement is affecting the growth of SME in Pakistan? • Response: Changes should be made to reduce mismanagement issue.

Theoretical Framework • Target market: FMCG (Fast moving consumer goods. • Sample size: 16 FMCG restaurants in Sukkur (Pizza 20, Pizza town, Grillios, Nawab food center, Taj restaurants, Sindhri, Royal Taj Rohri, China fast food, Student fast food, Pizza Palace, Lasani, KFC etc) • Method: Questionnaire

Methodology H 1: Poor selection and poor recruitment are causes of Lack of Intellectual capital. H 2: Lack of intellectual capital is the cause of mismanagement in FMCG sector. Poor selection Intellectual capital Poor recruiting Mismanagement in FMCG sector

Findings Survey Statistics Outcomes Lack of intellectual We don't have Currently Mismanagem capital is due enough capital facing ent is due to to poor mismanagem intellecutal to increase selection ent issues capital salaries Disagree or strongly disagree 25. 00% 18. 75% 25. 00% 56. 25% Neutral 18. 75% 25. 00% 31. 25% 18. 75% Agree or strongly agree 56. 25% 43. 75% 25. 00% total 100. 00%

Findings • 56. 25% of SMEs are facing mismanagement issues in their enterprise. • 56. 25% respond that the mismanagement they are currently facing due to lack of intellectual capital. • 43. 75% said that this lack of intellectual capital is due to poor selection and recruitment. • And 75% are working hard to prevent this problem

Recommendations • Consider employees with more experience and skills • Increase the salaries of employees to attract talented workforce • Coordination and communication gap should be removed.

Recommendations • Retain the capital and train the employees • Maintain diversity in workforce • Hire workforce having required skills