Guidelines for the Presentation Martin Kies Institute of

Guidelines for the Presentation Martin Kies* Institute of Economics | 2015 -01 -29 * Strongly influenced by „Präsentations- und Foliencoaching“ from André Seemann (Institute of Controlling, Ulm University)

Slide 2 Seminar in Competition Policy | Institute of Economics Recommended Structure Introduction Main Section Conclusion Appendix • 1 slide + cover page • Short overview about the content of the presentation • • Background of the case / market / involved companies (including data, if attainable) Embeddedness in economic theory / presentation of an econcomic example Presentation and discussion of the decision of the European Commission If reasonable: overview about similiar cases • Summary (1 -2 slides) • Question leading to a discussion • • Sources and bibliography If reasonable: prepared answers on expected questions If reasonable: background information If reasonable: intermediary calculations

Slide 3 Seminar in Competition Policy | Institute of Economics Incorporate Organizational and Interaktive Elements into your Timing Introduction (Situation, Problem, Task) 5 min 10 min Discussion 10 min 25 min 35 min Presentation, Results and Summary In the case of two presenters, the share of each contribution should be around the same length (within the given time).

Slide 4 Seminar in Competition Policy | Institute of Economics The Grade Depends on Several Different Important Aspects Slides Presentation • Explanations are clear and comprehensible • Time management • Rhetorical skills • Structure is logical • Main points can be understood solely based on the slides • Slides are clearly readable and not cluttered • Complete and honest declaration of sources and literature Discussion • Solid background knowledge when answering questions • If some facts are not known, honest declaration of nescience

Slide 5 Seminar in Competition Policy | Institute of Economics A Good Preparation is Essential Presentation Comprehension • Speak slowly and clearly • Practice repeatedly – with a mirror or even better a partner • Always be aware of the time – Be aware on how to stretch or shorten every single slide in case of time difficulties • You should have significantly more knowledge than displayed on your slides • Do not present what you do not understand! • Never use technical terms you do not fully understand

Slide 6 Seminar in Competition Policy | Institute of Economics The Basic Requirements Have to Be Met Technology Layout • You do not have to use the official layout of the university • A decent layout is requested • If applicable, it may be customized to your topic • Only one layout per group is permitted • Possible programs are e. g. • Power. Point • Open Office Impress • Latex Beamer (e. g. with Lyx) • Supported formats by us • pdf and ppt/pptx are supported • The support of differing formats has to be requested • With your own notebook • HDMI generally not supported in contrast to e. g. VGA • If in doubt check first with the teaching assistants

Slide 7 Seminar in Competition Policy | Institute of Economics The Layout Has to Be Appropriate • Consistent colour scale • page numbers • Font size min. 18 pt Layout • Flashy / too many colours • Too many animations • Cluttered slides

Slide 8 Seminar in Competition Policy | Institute of Economics Example on How to Use Animations Effectively Potential for product development Sustainable success in sales and earnings Attractive products and services • Complex slides can be build gradually • The focus is drawn to the new element Loyal and paying customers • Animations can be used to illustrate the point • More is often less!

Slide 9 Seminar in Competition Policy | Institute of Economics A seminar presentation should train the scientific method The presentation has to meet the same standards as a written seminar thesis. Citations and adaptations from scientific sources have to be labed as such, based on the rules for seminar theses. Here we cite based on Kranz (2013). Fig. 1. 1: Logo of Ulm University, Source: www. uni-ulm. de

Appendix

Slide 11 Seminar in Competition Policy | Institute of Economics Be Aware of the Specific Tasks of This Seminar Basis Presentation of the competetion case and its ruling • Should be 50% to 75% of the presentation • Explain main aspects and background of the case in detail • In the case of a very big case: Focus on one part of the case, but give a short introduction about what the case as a whole is about Own contribution Contribution which exceeds the presentation of the case by the European Commission • Should be 25% to 50% of the presentation • e. g. : Brief description of an economic model dealing with one aspect of the case and discussion in how far the assumptions of the model fit to the current case. • e. g. : Assume you are in the role of a consultant for the firm and based on an economic model you argue why the behavior of the firm should be allowed, because it does not decrease total welfare. • e. g. : You compare the case with a related competition case and discuss the differences in the economic situation, firm behavior and decision. Discussion A question which can be used for the discussion after the presentation • Your audience – mostly students – should be able to discuss the topic based on your presentation. • You may have prepared several likely questions and their answers in advance.

Slide 12 Seminar in Competition Policy | Institute of Economics Structure Your Contents to Increase the Knowledge Transfer Introduction Main Section Conclusion Appendix • Introduction of the topic • Target of the presentation • Presentation of an agenda • Relevance of the topic • … • Logical argumentation • Connect your slides meaningfully • Summarize intermediate results • Summarize final results • Open question leading to discusssion • Possible background information • Possibly your results in further detail • Possibly intermediary calculations • …

Slide 13 Seminar in Competition Policy | Institute of Economics Bibliography • Kranz, S. (2013), "Richtlinien zur Erstellung einer wissenschaftlichen Arbeit“ , http: //www. uni-ulm. de/fileadmin/website_uni_ulm/mawi. inst. 160/pdf_dokumente/richtlinien_eng. pdf, Version from 2013 -06 -05