Guidelines for Good Nutrition Unit 1 Nutrition 101

Guidelines for Good Nutrition Unit 1 Nutrition 101

Dietary Guidelines Aim for Fitness Build a Healthy Base Choose Sensibly

Aim for Fitness ¡ Aim for a healthy weight ¡ Be physically active each day

Build a Healthy Base Let the Choose. My. Plate guide your food choices ¡ Choose a variety of grains daily, especially whole grains ¡ Choose a variety of fruits and vegetables daily ¡ Keep food safe to eat ¡

Choose Sensibly Choose a diet that is low in saturated fat and cholesterol and moderate in total fat ¡ Choose beverages and foods to moderate your intake of sugars ¡ Choose and prepare foods with less salt ¡

Section 3 -3 Separating Fact from Fiction

Evaluating Advertisements ¡ Limited information ¡ Positive Images ¡ Celebrity Endorsements ¡ Appeal to basic needs ¡ Scare tactics ¡ False claims ¡ Infomercials

Limited Information ¡ Advertisements often give only the facts that will encourage you to buy without telling the whole story.

Positive Images ¡ ¡ An ad may use images of things that people feel positively about, such as friendship or a good appearance. The advertiser hopes that the consumer will associate those images and feelings with the product.

Celebrity Endorsement ¡ Some ads show popular performers or athletes promoting the product. They don’t’ tell you whether the person actually uses the product in real life. l Examples: Jessica Simpson and PROACTIV ¡ Tiger Woods and NIKE ¡

Can you think of anymore?

Appeal to basic needs Advertisers may focus on ways the product meets a need for security or self-esteem. ¡ They try to convince you that this product will make you look or feel better. ¡

Scare tactics ¡ Advertisers may play on people’s fears of aging or developing a medical condition by claiming that their product can prevent or relieve the symptoms or provide essential nutrients.

Infomercials ¡ Infomercials are TV ads made to look like regular consumer programs or televised news reports. Unless you look carefully, you may believe your watching something you’re not!

False Claims Ads may make claims that are not true, such as fast or guaranteed results. ¡ Remember, if a claim sounds too good to be true, it usually is. ¡

Connecting Food with Social Studies Teen Consumerism The purpose of advertising is to sell, and today’s teens are a target market. Think about the kinds of promotions that have inspired you to try a new product. A recent marketing and lifestyle study revealed the following buying habits in response to various promotions: AGE Promotion 12 -15 16 -17 Free Sample 48% 47% 38% Coupon 35% 40% 42% Contest/Sweepstakes 26% 21% 19% Free gift with purchase 25% 21% 20% Cash Rebate 11% 10% 11% 6% 8% 9% Frequent-buyer clubs 18 -19

Think About It Be smart about what you buy to eat ¡ Seek qualified opinion- Registered Dietician, Nutrition Expert or a health care professional ¡ Remember, your health is your responsibility. Separating nutrition fact from fiction is an important part of exercising that responsibility.