Guerrilla Marketing Members Amandeep Singh Gill Anurag Sharma
Guerrilla Marketing Members: Amandeep Singh Gill Anurag Sharma Deepak Atreja Dheeraj Sharma Maninder Singh Varun Mehta
History l The term "guerilla marketing" was coined in the 1980's by Jay Conrad Levinson. l Considered the "father of Guerilla Marketing, " Levinson published his first book on the subject in 1984 (Guerilla Marketing, Houghton Mifflin), and since then has become living proof that the tactics work. l Levinson has since written over a dozen books on guerilla marketing, and his website at presents a wealth of information, tips, and articles on the subject.
Concept l An unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. l Marketing campaigns are unexpected and unconventional. l Unusual approaches such as intercept encounters in public places, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. l Innovative approaches to create a memorable brand experience
Principles of guerrilla marketing l Small business and Entrepreneur. l It should be based on Human Psychology. l Primary Investments is time, energy, and imagination not money. l Must provide a product that delivers the promised benefits. l Company must establish a relationship with the customer
Techniques l Guerrilla marketing warfare strategies l Street art l Fly posting l Graffiti l Viral Marketing
Guerilla Mktg Warfare Stratgies l Designed to wear-down the enemy by a long series of minor attacks, using principles of surprise and Hit-and-Run tactics. l Used by small companies that lack big marketing budgets. l Used against a company that has just introduced a new product
Street Art l Street art is any art developed in public spaces l Attempt to have their work communicate with everyday people l The motivations and objectives that drive street artists are as varied as the artists themselves
Fly Posting l Flyposting is the act of placing advertising posters or flyers in illegal places l These posters are known as bandit signs, snipe signs, or street spam l It is an advertising tactic mostly used by small businesses promoting concerts and political activist groups. l International companies subcontracted local advertising agencies for flyposting jobs in order not to get caught in illegal behavior, as a form of guerrilla marketing. E. g. Sony and BMG
Graffiti l "Graffiti" is applied in art history to works of art produced by scratching a design into a surface. l The name for images or lettering scratched, scrawled, painted or marked in any manner on property. l Type of public markings that may appear in the forms of simple written words to elaborate wall paintings
Viral Marketing l Involves a message or a communication that spreads like virus l A rapidly extending chain of communicators l Gmail ID or a Hotmail account creation are examples of Viral Marketing.
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