GROWTH OF TOURISM One of the worlds largest

GROWTH OF TOURISM • One of the world’s largest industries providing employment and income • 75% of international travel is for holidays • • WHY? Social and economic factors Improvements in technology Expansion of holiday choice

History of Tourism in Brighton: the Promettes 1950 -60 s selling Brighton to the world

Fish and chips, candy floss and clairvoyants…

Brighton in the 1960 s, 70 s, 80 s… • 1964: clash between two gangs, mods and rockers • 1967 : Creation of the Brighton Festival • 1970 s: the marina • 1975: West Pier is closed following a storm • 1980 s : Brighton became less attractive as a tourist resort but with the opening of the Brighton Centre in 1977, Brighton became an international conference centre (political party conferences)

Brighton of the 21 st Century: a new magnet • New seafront developments (The Wheel, marina extension project…) • New clubs, bars, restaurants • 2007: Theatre Royal celebrated its 100 th anniversary (some London West End productions…) • Brighton pier welcomes 3 million visitors a year

A few statistics • One of the Top 10 UK destinations for overseas visitors • One of the Top 5 most popular UK cities • Ideal location: 1 hour from London, 30 minutes from Gatwick Airport • 8 million tourists every year • An estimated £ 408 million spent annually by tourists.

How to be a Green Brightonian! • Buy something locally-made from one of the city’s independent shops • Eat seasonal food at one of the many restaurants or cafés, or fill a picnic hamper with local produce at one of the city’s farmers’ markets • • Keep the beaches and parks clean by making use of the recycling bins available across the city

• The Big Lemon is an award-winning bus and coach operator based in Brighton. We operate two local public bus services using vehicles which we run on biodiesel from recycled cooking oil.