Growing MH Market Share Expanding Footprint BELLINI OSTERIA
Growing MH Market Share & Expanding Footprint BELLINI OSTERIA *Worked with this thriving Westlake Village acct on total revamping of their drink program, including 8 of 11 bubbles marques (3 of 4 BTG, see pic), 5 still wines BTG, 3 Icon Wines on wine list, 9 of 15 cocktails on drink list, and 9 of 20 after dinner cordials listed on menu. 77. 49 9 L cs (H 2 2012) vs 25. 12 (H 2 2011) = + 52. 36 cs = + 208% BACARA *Finally broke thru at one of Santa Barbara’s most high-image hotel resort accts in Dec of 2012. Leveraged new BTG placement of Veuve Clicquot Yellow Label property-wide (17 9 L cs) to also place 2 various MH still wines BTG at every sales outlet, including pool, Bistro, Room Service, Spa, Miro (FD), banquets and lobby lounge. These new placements should represent great incremental growth in 2013. VSOP cocktail created 5. 33 9 L cs too. 84. 11 9 L cs (H 2 2012) vs 70. 94 (H 2 2011) = +13. 17 cs = +19% ZIN BISTRO AMERICANA *This is perhaps Westlake Village’s most important acct from a locals’ standpoint, positioned right on the water (see pic), drawing diners & bar patrons alike. The relationship with the owner & consistent staff trainings have been keys to growing MH market share across all drink categories. New additions during H 2 2012 included Dom Perignon 2000 BTG, Ruinart Blanc de Blancs BTG, Newton Cab BTG, and Cheval des Andes BTB. 39. 17 9 L cs (H 2 2012) vs 18. 79 (H 2 2011) = +20. 38 cs = +108% PM Christopher Dixon ~ Santa Barbara Christopher Dixon
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