Group Members Saira Khalid F 1 F 14

Group Members: Saira Khalid F 1 F 14 MBBA 0001 Sana Riaz F 1 F 14 MBBA 0004 Muhammad Fahad Farooqi F 1 F 14 MBBA 0007 Farwa Amjad F 1 F 14 MBBA 0018 Section: MBA S 1

Introduction: Japanese based company In motor business Motor Cars Motor Cycles Power Products Honda’s Vision Customers Satisfaction Stakeholders Associates

History : Founders--------------- Soichiro Honda, Takeo Fujisawa Founded in ------------- 1949 as “Honda Motors Co. , ” 1 St invention (Motor cycle)---- Model A Model D 1 st invention (Cars)--------- “T 360 mini pick-up truck” in 1963 (Sports car)------------- “S 500” in 1963 Achievement------------ “Largest Motorcycle manufacturer” in 1964 Most popular in USA-------- “Acura” in 1986 First Robot-------------- “Asimo” in 2000 Honda Jet-------------- Jet engine HA-420 in 2012

Location of Honda Manufacturing:

Competitors:

Honda Motor Cycles: Mopeds and light motorcycles Motorcycles Scooters Racing models

Honda Cars: Honda Cars Accord Civic City Accord Hybrid Civic Sweden Crossover Accord Plugin Civic Coupe CR-V Accord Sedan Civic Si Sedan CR-Z Accord Coupe Civic Si Coupe Insight Civic HF Odyssey Civic Hybrid Pilot Civic Natural Gas Racing Cars

Honda Power Products: Generators Engines Water pumps Brush cutters Robotics Solar cells Scooters Honda Jet

Honda Financial Services: Honda is providing services to people of United states to facilitate their buying of Honda products include: automobiles sport utility vehicles minivans motorcycles Power sport products marine engines power equipment. Services include: Honda Leasing Honda financing

BCG Matrix:

Honda Insurance Limited (HIL)

Segmentation: Segmentation of Honda Insurance: Geographical Segmentation: Punjab: 5 S dealers in all cities for almost motor cycles All 3 S dealers for car in 15/22 destinations in Pakistan Sindh: 5 S dealers in all cities for motor cycles All 3 S dealers for car in 4/22 destinations in Pakistan i. e. , Karachi, Hyderabad, Sukhar, Goth Machhi. Khyber Pakhtunkha: 5 S dealers in all cities for motor cycles All 3 S dealers for car in 2/22 destinations in Pakistan i. e. , Abbottabad and Peshawar Balochistan: 5 S dealers in all cities for motor cycles All 3 S dealers for car in Quetta, Pakistan Gender and age based segmentation: Males and above 15 years of age i. e. , 66. 6% in total (both males and females) and males are 67, 153, 607. Income/social class based: For motor cycles: Salaried and businessmen having income of more than Rs. 50, 000 a month For cars: high class and upper middle class Any Qualification: Religion:

Positioning: Honda insurance will be positioned as: Very high prices are not taken. Considers EFU and like companies as competitors. Attaining better position in the minds of customers.

Honda Insurance Limited (HIL)

Product Strategy: Comprehensive physical damage coverage Collision coverage Other benefits include: Accident Forgiveness Lifetime Repair Guarantee Roadside Assistance 12 -Month Rate Guarantee Honda Home Care Insurance

Pricing Strategy: PRICING STRATEGY Value Based Pricing

HONDA MOTOR INSURANCE PLANS HONDA CARS Without Tracker ( PRICES) HONDA BIKES With Tracker (Add Rs. 2 Lac ) ( PRICES) If Market Price is 15, 000 ( PRICES) If Market Price is 2, 000 Full Price Insurance 15, 000 17, 000 2, 000 75% Insurance 11, 25, 000 13, 25, 000 1, 50, 000 50% Insurance 7, 50, 000 9, 25, 000 1, 000 If Market Price is 25, 000 If Market Price is 1, 000 Full Price Insurance 25, 000 27, 000 1, 000 75% Insurance 18, 75, 000 20, 75, 000 50% Insurance 12, 50, 000 14, 50, 000 If Market Price is 40, 000 If Market Price is 80, 000 Full Price Insurance 40, 000 6, 000 80, 000 75% Insurance 30, 000 5, 000 60, 000 50% Insurance 20, 000 4, 000 40, 000

Pricing Strategy For Generators: Full Price HONDA GENERATORS Insurance 75% Insurance 50% Insurance INSURANCE PRICE MARKET PRICE 5, 00, 000 3, 75, 000 2, 50, 000 3, 00, 000 2, 25, 000 1, 50, 000 1, 12, 500 75, 000

Code of Conduct: Market Value (100%) Insured Value ( 70%) Uninsured Value ( 30%) 30% 70% In case of theft: • Responsible for insured amount only

Placement: For Autos (Cars): Types of dealers 1 S Spare parts 2 S Spareparts 3 S Services Spare parts Services Sales

1 S Placement: For Motor cycles: 3 S Sales dealer 5 S Types of dealers Installment dealers SSP Warranty Service Honda Mechanic Exclusive part Spare parts HUMS (Honda Used Motorcycle Sellers) General Parts

Promotion: TV Advertisement Websites Advertisement Social media PPC Search Engine Direct Mail Seminars

People: Skills Knowledge Abilities Tasks

Process: Detail enquiry Proposal Processing Final Approval Easy Payment Options Claim Process:

Physical Evidence: Internet/Web Pages Brochures Business cards Building and offices Signage Financial reports

Honda Insurance Limited (HIL)

Political Condition Analysis: Political Stability Regulatory Requirements Legal Requirements

Economical: Power crises War of terrorism Decline in exports Tumbling stock market Losses in business due to terrorism

Social: Religious issues Convenience lovers Welcome new products for testing Emotional advertisements can work Increased insecurity among people Already familiar brands are more effective Car; a symbol of class

Technological: Backward computer technology New trends in car appreciated More consumption of cars Tracker facilities available

Honda Insurance Limited (HIL)

Eastern Federal Union (EFU) Insurance Company Limited The company is principally engaged in providing general insurance products and services such as • Fire And Property, • Marine, Aviation • Motor Insurance. • Personal Accident, • Workmen's Compensation, • Traveler’s Accident, • Money, • Credit Card And Computer Crime Insurance • Life Insurance

IGI Insurance Company: • Strong Goodwill. • AA (Double A) Claims Paying Ability • Highest rating amongst the local insurance • Superior customer service

Adam. Jee Insurance Company: • Pricing Power • Innovation Culture • Financial Leverage • Cost Advantage

Market Share Of Competitors Market share in June 2014 Adam. Jee 16% Others 39% EFU General 26% Jubilee Insurance 19%

Overall growth strategies for Honda: Market Penetration Market Development Product Diversification